Marketing Content Specialist

Description

Do you love creating content that tells a story, captures experiences, and inspires people to get outdoors?

At Irwin Marine, we're looking for a creative, energetic, and self-driven Marketing Content Specialist to help bring New Hampshire's boating lifestyle to life. From stunning boat photography and engaging social media content to exciting dealership events and digital campaigns, you'll play a key role in showcasing one of New England's most respected marine brands.

This is more than a marketing job—it's an opportunity to create content around beautiful boats, waterfront experiences, community events, and the unforgettable moments families enjoy on the water.

Why Join Irwin Marine?

· Work on the shores of beautiful Lake Winnipesaukee

· Create content featuring premium boats and boating experiences

· Join a company with more than 100 years of boating heritage

· Competitive compensation and benefits package

· Career growth opportunities within a growing organization

· Collaborative team environment with a passion for customer experience

What You'll Do

As our Marketing Content Specialist, you'll be responsible for developing engaging content that promotes our dealerships, marinas, rentals, events, and boating lifestyle.

Responsibilities include:

· Capturing high-quality photography and video of boat inventory, customers, events, and dealership activities

· Creating and managing content across Facebook, Instagram, TikTok, YouTube, and other social platforms

· Producing short-form and long-form video content for digital marketing campaigns

· Writing compelling marketing copy for social media, email campaigns, advertisements, blogs, and website content

· Promoting new inventory arrivals, seasonal promotions, boat shows, and customer events

· Collaborating with sales and service teams to support dealership marketing initiatives

· Maintaining brand consistency across all marketing channels

· Assisting with event marketing and community engagement activities

· Monitoring social media engagement and helping strengthen customer relationships online

· Managing co-op marketing submissions, invoices, and reimbursement documentation with manufacturer partners

Requirements

What We're Looking For

The ideal candidate is creative, organized, and excited to tell stories through photography, video, and digital media.

Qualifications:

· Experience creating content for social media and digital marketing campaigns

· Strong photography and video production/editing skills

· Experience with Canva, Adobe Creative Suite, CapCut, or similar creative platforms

· Excellent writing, communication, and storytelling abilities

· Strong organizational skills with the ability to manage multiple projects simultaneously

· Self-motivated and able to work independently

· Valid driver's license required

Bonus Points For

· Drone photography or videography experience

· Graphic design skills

· Knowledge of digital advertising and SEO

· Experience in marine, recreational vehicle, powersports, or dealership marketing

· Passion for boating, outdoor recreation, or waterfront lifestyles

About Irwin Marine

Since 1919, Irwin Marine has been helping families create unforgettable memories on the water. As one of New Hampshire's most trusted marine dealerships, we offer premium boat brands, marina services, storage, rentals, valet programs, and exceptional customer experiences throughout the Lakes Region.

Our reputation has been built on generations of customer relationships, a commitment to service, and a genuine passion for boating. If you're looking for a career where creativity, community, and outdoor lifestyle come together, we'd love to meet you.

Ready to help tell the story of boating in New Hampshire? Apply today and join the Irwin Marine team.

Irwin Marine is an EOE and participates in the Federal E-Verify program.