The Digital Marketing Content Specialist will support the Marketing content and communications team in efforts to shape and execute Loftware’s voice, narrative, and communications to drive brand awareness, thought leadership and sales pipeline. The ideal candidate will possess solid written and verbal communication skills, plus experience analyzing response data, with particular emphasis on social media and digital content. You will help to produce internal and external communications materials such as digital content, blogs, webinars, customer stories/case studies, video briefs, newsletters, speaking submissions. You will report to the Director of Content & Communications.
The ideal candidate will have relevant experience in writing and producing content for the enterprise software space.
Duties & Responsibilities (include but not limited to):
- Obtain an understanding of the Loftware brand and the corporate messaging, as well as important storylines, customer challenges, solution benefits and brand differentiators
- Drive a strong “digital-first” approach – producing content such as videos/scripts, social reels, podcasts, vlogs, etc.
- Develop and implement social media plan and reporting aligned to marketing and communications strategy, and create posts/media content to support marketing initiatives
- Manage company webinar program including briefs, pre-webinar materials and prep, coordinating webinar recordings, and post webinar promotion
- Contribute to campaign content (e.g. blogs, whitepapers, customer stories, videos, podcasts, webpages).
- Help to research, develop and distribute customer surveys as needed
- Other communications support as required, e.g. internal communications and announcements, sharing marketing content company-wide
Qualifications
- Bachelor's degree required in Marketing, Communications or related field
- 1-2 years relevant work experience in B2B/tech/SaaS industry
- Strong written and oral skills
- Demonstrated ability working within multi-functional teams as a key collaborator
- Experience developing compelling content (blog, social, reports)
- Outstanding organizational skills and ability to hit aggressive deadlines
- Project Management and calendar planning skills
- LinkedIn, Hootsuite, YouTube experience desired. Familiarity with design and editing software (Adobe Suite, Canva) preferred. Zoom, Teams, Salesforce, Asana, Marketo, Sharepoint experience is a plus.
We win with inclusion
At Loftware, inclusion, diversity, and belonging are paramount to our success and our culture. We are an equal opportunities employer. This means we are committed to recruiting qualified applicants regardless of race, color, religion, age, sex, sexual orientation, gender, national origin, disability, or protected veteran status. We believe we are made stronger by the unique capabilities and qualities that each person brings to our company, and we invest in our employees to inspire confidence and help everyone realize their full potential.
Why join us?
- Working for the undisputed global leader in a business-critical industry offers unparalleled possibilities.
- Our team is made up of the most talented, curious, and inspiring people in their fields, each bringing something unique to the table.
- We use the power of the global team.
- We set you up for success. We offer comprehensive training to all employees and place an emphasis on employee development.
This employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information, please review the Know Your Rights notice from the Department of Labor.
Skills Required
- Bachelor's degree in Marketing, Communications or related field
- 1-2 years relevant work experience in B2B/tech/SaaS
- Strong written and oral communication skills
- Experience analyzing response data, especially social media and digital content
- Experience developing compelling content (blogs, social, reports)
- Outstanding organizational skills and ability to hit aggressive deadlines
- Project management and calendar planning skills
- Demonstrated ability working within multi-functional teams as a key collaborator
- LinkedIn, Hootsuite, YouTube experience
- Familiarity with Adobe Suite, Canva
- Experience with Zoom, Microsoft Teams, Salesforce, Asana, Marketo, SharePoint
What We Do
Loftware is how businesses can finally get product identification right across their entire supply chain. With connected packaging and labels, they’re saving millions and reducing risk – because the visibility and control they need is all right there. When there are so many costly unknowns in the supply chain, companies risk production delays, penalties, recalls, and even reputational damage. To avoid all this, Loftware helps organizations better manage the complexity, make the connections between their own facilities as well as third parties, and skip the worries with more reliable, scalable software. That’s why more than 15,000 industry leaders rely on Loftware to print over 51 billion labels every year. Loftware. It’s all right there.™
