The Role
Who are we?
At Leadership Connect, we believe that relationships are everything in business and in life. Founded by two former CEOs of S&P 500 companies and a former presidential press secretary, our premier information service is built for developing relationships that impact decisions in government, business, and media. Utilizing deep research expertise and cutting-edge technology, we help our clients win business and influence policy across various specialties and verticals. We are a close-knit team dedicated to helping each of our users make a difference.
About the Role
Leadership Connect is actively seeking a Marketing Content Specialist to join the Marketing Team. This role will collaborate with the Director of Marketing to help grow our digital content and various collateral, aligning with our brand voice and marketing goals. This is an exciting opportunity to help shape and develop company content under a marketing and branding strategy.
Core Functions of the Role:
- Create data-driven content such as expert articles & blogs, whitepapers & reports, case studies, newsletter content, government & policy updates, current events, event & conference coverage, landing pages, product descriptions, infographics & data visualizations, video scripts, polls & surveys.
- Create webinar takeaway articles that summarize key insights and provide actionable value for attendees.
- Craft SEO-friendly product descriptions and feature pages for the marketing website.
- Write detailed product-related articles, highlighting features, benefits, and use cases to educate and inform users.
- Collaborate with product managers to ensure content accuracy and alignment with the latest product updates.
- Partner with the marketing team to brainstorm and execute content campaigns that drive engagement and conversions.
- Coordinate with subject matter experts to ensure content relevance and authority.
- Work closely with the Marketing Director to create visually engaging content for social media and newsletters.
- Stay updated on industry trends, current events, and competitors to keep content fresh and engaging.
- Monitor content performance metrics and adjust strategies to improve engagement and ROI.
- Using Canva premade templates, create graphics for social media and website content.
- Active everyday contributor on LinkedIn, commenting on posts that involve client and prospective client interests
- Build relationships with media and journalists to promote our tools, data, and content.
About You:
- A creative storyteller with a talent for producing engaging, concise content tailored to various audiences and platforms.
- Experience with marketing campaign tools such as HubSpot or Pardot.
- Working knowledge of excel to help support your articles with data from Leadership Connect and external data.
- Collaborative and communicative, working effectively with leadership and cross-functional teams to meet shared goals.
- Curious and informed, staying on top of industry trends and current events to create timely, relevant content.
- Results-driven, using data insights to refine strategies and boost content performance.
- A strategic thinker, capable of aligning content with broader marketing objectives and brand identity.
- Detail-oriented and precise, ensuring accuracy and consistency in all written and visual materials.
- Versatile, skilled at writing for a variety of formats, including newsletters, articles, product pages, and social media.
- Resourceful, leveraging expertise from internal and external sources to ensure content authority and relevance.
- Visually mindful, understanding the importance of design and layout in enhancing the impact of written content.
- Engaging, able to distill complex ideas into clear, actionable insights for diverse audiences.
- Proactive, eager to brainstorm new ideas and adapt quickly to changing priorities.
What is it like to work here?
We foster an environment that encourages all our team members to excel by offering competitive compensation for top talent. We believe in creating a friendly and enjoyable workplace, with regular team-building events, happy hours, and more. Transparency is key within our company, and we hold weekly town halls led by our CEO to address questions regarding business plans, product direction, and company goals. In addition, we provide flexible PTO policies to ensure you can enjoy your time outside the office and focus on your personal life.
Everyone from full-stack developers to data scientists, former Hill staffers, and sales professionals help shape our in-depth people intelligence.
There is never a dull moment in our Washington, D.C. headquarters. People come from all over the world to join forces at Leadership Connect. We currently have teams working remotely and in-office and often get together for rooftop happy hours, exploring a brand new office, and meeting all the new hires on our growing team.
Want to join our amazing team?
Benefits/Rewards:
Awesome medical insurance plan
Dental Insurance
Life & Disability insurance
Flexible spending accounts
Unlimited PTO!
Eleven Paid Holidays
$3,000 Employee Referral Program
Employer contribution to 401(k) plan
Rewards and recognition programs
If you’re excited about this role but don’t meet 100% of the requirements, we still want to hear from you! Leadership Connect is committed to building a diverse and inclusive workforce where unique experiences are valued and everyone has the opportunity to contribute. Research has continuously shown that women and people of color are less likely to apply for jobs unless they meet all of the listed qualifications. We want to help overcome this trend and seek to make space for unique and relevant skills and attributes. So, when applying to Leadership Connect we focus on evaluation based on key competencies needed for success in the position. We look forward to receiving your application!
Leadership Connect is committed to creating a diverse environment and is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.
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The Company
What We Do
Leadership Connect is a data-driven decision intelligence company focused on policy & procurement in the public sector. We combine deep research expertise and cutting-edge technology to help clients win business and influence policy across a wide range of specialties and verticals. We work with nearly every U.S. government agency, many S&P 500 companies, and leading organizations in media, consulting, law, banking, and the not-for-profit world. We help everyone from marketing and business development teams to senior leaders prep for important meetings, uncover existing relationships, and build new ones. Our clients trust their reputations to the quality of our data. With our proprietary 24-step information collection process that employs technology and human validation, we continuously identify the key decision makers and influencers you care about most and put them at your fingertips. Clients access Leadership Connect through the web, apps, and data integrations. Only in Leadership Connect: - Leadership Connect is the world's only service that connects bills to legislative staff. - Navigate complex government organizations: Federal, State & Local. - Stakeholder Mapping. See how your organization is connected to another. View a person’s strongest relationships, including family, former coworkers, and members of the same association, to get warm introductions
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