Marketing Content Specialist - Digital Science and Laboratory Automation

Posted 17 Days Ago
Be an Early Applicant
Burlington, ON, CAN
In-Office
76K-115K Annually
Senior level
Biotech
Our Mission is to enable our customers to make the world healthier, cleaner and safer.
The Role
Create and optimize B2B content that translates complex digital science and laboratory automation capabilities into clear, outcome-driven narratives across web, white papers, case studies, video scripts, and sales enablement. Collaborate with product managers and SMEs, apply SEO and AI-driven discoverability best practices, support campaigns and sales enablement, and measure content performance to continuously improve engagement and adoption.
Summary Generated by Built In

Work Schedule

Standard (Mon-Fri)

Environmental Conditions

Office

Job Description

About Us 
 

As part of the Thermo Fisher Scientific team, you’ll discover meaningful work that makes a positive impact on a global scale. Join our colleagues in bringing our Mission to life every single day to enable our customers to make the world healthier, cleaner and safer. We provide our global teams with the resources needed to achieve individual career goals while helping to take science a step beyond by developing solutions for some of the world’s toughest challenges, like protecting the environment, making sure our food is safe or helping find cures for cancer. 

 

Division Specific Information 

The Digital Science and Automation Solutions (DSAS) business designs, develops, and delivers industry-leading laboratory workflow solutions and robotic automation for Pharma, Biopharma, and Genetic Testing customers. Our solutions enable customers to accelerate discovery, improve outcomes, and shape the lab of the future through connected, data-driven, and automated environments. 

 
Join Thermo Fisher Scientific as a Marketing Content Specialist within the Digital Science & Automation Services (DSAS) team and play a central role in how we communicate the value of our automated digital lab solutions. 

In this role, you will transform complex scientific and technical capabilities across Digital Science Solutions (DSS) and Laboratory Automation (LA) into clear, compelling, and commercially relevant content. You will develop narratives that connect our technologies to real-world customer outcomes across industry verticals including the pharma value chain—from early research through to manufacturing. 

Working closely with Product Management, Strategic Marketing, and cross-functional teams, you will create and optimise content that supports integrated marketing campaigns, strengthens sales enablement, and enhances digital discoverability—including emerging AI-driven search environments. 

You will collaborate with subject matter experts, customer-facing teams, and sales stakeholders to ensure content is accurate, engaging, and continuously evolving based on performance insights and customer feedback. Your work will directly contribute to improving how our solutions are understood, discovered, and adopted across customer-facing and internal channels. 

 

Key Responsibilities: 
 

Content Strategy & Development 

  • Develop high-quality content across formats including web, articles, white papers, case studies, video scripts, and sales enablement tools 

  • Build structured, persona-driven content that translates DSAS value propositions into consistent, outcome-led narratives across DSS and LA portfolios 

Technical Translation & Content Quality 

  • Partner with product managers, scientists, and subject matter experts to translate complex technical concepts into clear, engaging, and credible content 

  • Ensure content accuracy and authenticity through structured SME collaboration and review processes 

  • Maintain and continuously update website and digital content to ensure relevance, accuracy, and strong engagement 

SEO & AI-Driven Discoverability 

  • Optimize content for SEO and apply emerging best practices in AI-driven discovery, including Answer Engine Optimization (AEO) and Generative Engine Optimization (GEO) 

  • Structure content to improve search visibility, relevance, and authority across digital and AI-driven platforms 

  • Monitor evolving search trends and adapt content strategies accordingly 

Campaign & Sales Enablement 

  • Collaborate with Product Marketing and Strategic Marketing to support campaign development, messaging frameworks, and go-to-market execution 

  • Create use cases, storytelling assets, and content frameworks that support sales enablement and customer engagement 

  • Support the publication and distribution of content across sales enablement platforms, internal systems, and customer-facing channels 

Customer Insight & Feedback Integration 

  • Work with Customer Experience and Customer Support teams to capture customer insights, feedback, and real-world use cases 

  • Translate customer feedback and support trends into relevant, high-impact content that reflects real user needs 

  • Ensure content reflects evolving customer needs and market dynamics 

Performance Measurement & Optimization 

  • Track and analyze content performance and engagement metrics, including traffic, conversion, and search visibility 

  • Report on content effectiveness and provide actionable insights to improve reach, engagement, and ROI 

  • Optimize content based on data-driven recommendations 

Cross-Functional Collaboration & Operations 

  • Contribute to improving content workflows, governance, and best practices 

  • Ensure alignment and collaboration across global and cross-functional stakeholders 

  • Operate effectively within a matrixed organisation, ensuring alignment and consistency across stakeholders 

 

Requirements: 

  • Bachelor’s degree in Marketing, Communications, Life Sciences, or related field 

  • 5+ years of experience in B2B content marketing, preferably within life sciences, scientific technology, or healthcare 

  • Demonstrated experience developing content across multiple formats and digital channels

  • Strong writing and editorial skills, with the ability to translate complex technical information into clear, compelling messaging 

  • Understanding of content strategy, SEO, and digital content performance metrics 

  • Experience supporting marketing campaigns and sales enablement initiatives 

  • Ability to collaborate effectively with technical subject matter experts and cross-functional stakeholders 

  • Strong organisational and project management skills with attention to detail 
    Proactive, curious, and able to manage multiple priorities in a fast-paced environment 

  • Familiarity with content management systems, marketing automation platforms, and analytics tools 

  • Experience with AI-driven search optimisation, content structuring, or emerging digital discovery trends preferred 

  • Background or exposure to laboratory workflows, automation, or digital science solutions preferred 

  • Be a passionate lifelong learner eager to embrace and advance the future of automated digital laboratories 

  • Ability to work effectively in a matrix organisation and collaborate across global teams 

Compensation

The estimated annualized pay range for this position in Ontario is $76,400.00–$114,575.00.

Skills Required

  • Bachelor's degree in Marketing, Communications, Life Sciences, or related field
  • 5+ years of experience in B2B content marketing
  • Preferably experience within life sciences, scientific technology, or healthcare
  • Demonstrated experience developing content across multiple formats and digital channels
  • Strong writing and editorial skills, ability to translate complex technical information into clear messaging
  • Understanding of content strategy, SEO, and digital content performance metrics
  • Experience supporting marketing campaigns and sales enablement initiatives
  • Ability to collaborate effectively with technical subject matter experts and cross-functional stakeholders
  • Strong organizational and project management skills with attention to detail
  • Familiarity with content management systems, marketing automation platforms, and analytics tools
  • Experience with AI-driven search optimisation, content structuring, or emerging digital discovery trends
  • Background or exposure to laboratory workflows, automation, or digital science solutions
  • Ability to work effectively in a matrix organization and collaborate across global teams

Thermo Fisher Scientific Compensation & Benefits Highlights

The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Thermo Fisher Scientific and has not been reviewed or approved by Thermo Fisher Scientific.

  • Retirement Support Retirement programs include a strong company 401(k) match and an employee stock purchase plan that add meaningful long‑term value. Feedback suggests these features stand out among core financial benefits even when base pay feels average.
  • Healthcare Strength Health coverage offers multiple national medical options alongside dental and vision, with company‑paid life and disability coverage. This breadth is considered a solid foundation even if some costs may not be the lowest among peers.
  • Parental & Family Support Paid parental and caregiver leave, backup care, adoption assistance, and specialized family resources are available. Feedback suggests these supports are a notable plus for colleagues managing family and caregiving needs.

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The Company
HQ: Waltham, MA
100,000 Employees

What We Do

Thermo Fisher Scientific Inc. is the world leader in serving science, with annual revenue of approximately $40 billion. Our Mission is to enable our customers to make the world healthier, cleaner and safer. Whether our customers are accelerating life sciences research, solving complex analytical challenges, increasing productivity in their laboratories, improving patient health through diagnostics or the development and manufacture of life-changing therapies, we are here to support them. Our global team delivers an unrivaled combination of innovative technologies, purchasing convenience and pharmaceutical services through our industry-leading brands, including Thermo Scientific, Applied Biosystems, Invitrogen, Fisher Scientific, Unity Lab Services, Patheon and PPD.

Why Work With Us

You will join a company which every colleague has the opportunity to create possibilities, for oneself, for our customers and patients. There is no more exciting place to be than at the forefront of solving problems which help improve lives around the world. As a company, we are committed to supporting your career aspirations and your journey.

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