The Role
The Marketing Content Specialist will create and refine AI-enabled content workflows, draft compelling digital content, track performance metrics, and collaborate with the marketing team to enhance campaign effectiveness.
Summary Generated by Built In
Marketing Content Specialist, AI-enabled
This is a remote role open to candidates located in the Kansas City, Dallas, or Chicago areas.
What we’re looking for
SMG is seeking a Marketing Content Specialist, AI-enabled who can combine strong writing, software-industry experience, and practical AI fluency to help the marketing team create better content, faster. You’ll partner across marketing to turn strategy into compelling content for social, digital campaigns, SDR outreach, product marketing, and other go-to-market programs while building prompts, reusable frameworks, and quality standards that improve consistency, speed, and scale.
What you’ll do
Required:
SMG is an experience management (XM) partner to many of the world’s leading restaurant, retail, and consumer services brands.
With 30+ years of history under our belt, we pair an AI-native enterprise software platform with unmatched professional services to help organizations generate new revenue, grow existing revenue, reduce detractors, and drive operational efficiencies.
Like what you see? Learn more about the company, our purpose and values, and our customer, employee, and brand experience management solutions at www.smg.com.
Our commitment to inclusion: SMG is proud to be an equal opportunity employer and is committed to creating an inclusive environment where everyone can thrive.
Location & eligibility: This is a remote role open to candidates located in the Kansas City, Dallas, or Chicago areas, subject to work authorization and employment eligibility requirements applicable to the role.
This is a remote role open to candidates located in the Kansas City, Dallas, or Chicago areas.
What we’re looking for
SMG is seeking a Marketing Content Specialist, AI-enabled who can combine strong writing, software-industry experience, and practical AI fluency to help the marketing team create better content, faster. You’ll partner across marketing to turn strategy into compelling content for social, digital campaigns, SDR outreach, product marketing, and other go-to-market programs while building prompts, reusable frameworks, and quality standards that improve consistency, speed, and scale.
What you’ll do
- Draft, write, and edit both AI-generated and original content across digital formats, applying strong storytelling to keep content clear, engaging, and aligned with campaign goals.
- Translate marketing briefs and strategic direction into compelling written content across digital channels.
- Build, review, and refine AI outputs for tone, consistency, and effectiveness so all content meets brand and quality expectations.
- Develop structured prompts, reusable frameworks, and AI-enabled workflows that help the marketing team scale content more efficiently.
- Track content performance metrics and use insights to guide future strategy and improve results.
- Stay current on platform trends and AI tools, applying best practices that strengthen workflow efficiency and content quality.
- Collaborate with marketing team members to support campaign messaging, content planning, and execution timelines.
- Identify opportunities to improve content processes and share AI trends and best practices with the broader team.
- Within 30 days, build fluency in SMG’s brand, platform, audience, and current content workflows while contributing to active marketing initiatives.
- Within 60 days, create effective prompts and repeatable AI-assisted content processes that improve speed, consistency, and quality across multiple content types.
- Within 90 days, independently produce high-performing content and help scale AI-enabled workflows across key go-to-market programs.
- We work with some of the world’s biggest and most valued brands.
- We’re fully remote, and we’re staying that way.
- We offer competitive compensation and benefits, which include but aren’t limited to:
- Unlimited PTO
- Extended parental leave
- Company-issued equipment and tools
- A culture built on connection, collaboration, and continuous improvement.
Required:
- Bachelor’s degree or equivalent work experience
- 2–3 years of experience in content development, digital marketing, or communications in the software industry
- Strong writing and editing skills across digital formats, with demonstrated strength in storytelling and content creation
- Hands-on knowledge of large language models such as ChatGPT and AI-assisted content tools, including structured prompting and workflow application
- Strong understanding of digital marketing principles, content performance metrics, and managing multiple projects in a fast-paced environment
- Experience building reusable prompt frameworks, custom GPTs, or AI-supported content systems for a marketing team
- Strong proofreading skills and demonstrated ability to translate strategic concepts into clear, engaging written content
SMG is an experience management (XM) partner to many of the world’s leading restaurant, retail, and consumer services brands.
With 30+ years of history under our belt, we pair an AI-native enterprise software platform with unmatched professional services to help organizations generate new revenue, grow existing revenue, reduce detractors, and drive operational efficiencies.
Like what you see? Learn more about the company, our purpose and values, and our customer, employee, and brand experience management solutions at www.smg.com.
Our commitment to inclusion: SMG is proud to be an equal opportunity employer and is committed to creating an inclusive environment where everyone can thrive.
Location & eligibility: This is a remote role open to candidates located in the Kansas City, Dallas, or Chicago areas, subject to work authorization and employment eligibility requirements applicable to the role.
Skills Required
- Bachelor's degree or equivalent work experience
- 2-3 years of experience in content development and digital marketing
- Strong knowledge of writing and editing across digital formats
- Strong knowledge of large language models and AI-assisted content tools
- Strong knowledge of digital marketing principles and content performance metrics
- Strong proofreading skills and attention to detail
- Ability to manage multiple projects and deadlines in a fast-paced environment
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The Company
What We Do
SMG is an enterprise-level experience management (XM) provider that offers a software with a service (SwaS) solution—uniquely combining technology with hands-on professional services to help organizations generate new revenue, grow existing revenue, reduce churn and detractors, and drive operational efficiencies. By delivering insights across the enterprise and measuring experiences at every touchpoint, our differentiated partnership model helps clients change the way they do business.
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