QVC Group brings innovative products, compelling content, and unforgettable moments to millions of shoppers worldwide via social platforms, streaming apps, ecommerce sites and TV channels, making every screen a doorway to discovery, delight and community.
The Opportunity
- Reporting to the Creative Director, you will guide the end-to-end execution of our video marketing and creative content strategy. You will be a strategic and creative lead, overseeing the development, content planning, and production of promotional video and static content across all platforms.
- You will be hybrid-remote in West Chester, PA.
Who We Are
QVC empowers shoppers with knowledge and shares insights in a lively and engaging way. We offer an ever-changing collection of familiar brands and fresh new products – from home and fashion to beauty, electronics and jewelry – and we connect shoppers to interesting personalities, engaging stories and award-winning customer service. QVC reaches more than 200 million homes worldwide via its 13 broadcast networks and reaches millions more via multiple streaming services, websites, mobile apps and social pages.
Your Impact
- Develop monthly and quarterly content strategies, briefs, and roadmaps that align with our goals and guide creative direction across all video and static formats.
- Quarterly lifecycle of content, including strategic creative briefs, content calendars, and cross-platform asset management.
- Manage all creative execution for paid media campaigns, collaborating with the Streaming Performance Marketing team to improve content based on data insights.
- Direct end-to-end video promo workstreams, including concept development, direct talent, and coordination of scenic, photography, and behind-the-scenes needs
- Be the creative conduit between leadership, internal production teams, creative agencies, and external partners (influencers, content creators), ensuring engagement and project management.
- Conduct regular A/B testing and data-informed analysis to maximize creative effectiveness according to Indicators and audience goals.
- Manage asset specifications, timelines, delivery needs, and content tagging requirements using centralized tools (e.g., Airtable), ensuring proactive and organized content and asset management.
What You Bring
- 5+ years experience leading end-to-end video production workflows, including campaign-level creative strategy and collaboration with influencers/creators.
- 5+ years experience directing, script, and oversee creative projects, ensuring agreement between marketing goals and production execution.
- 5+ years experience with industry-standard video editing software and asset management tools (e.g., Airtable), and directing on-set talent.
- 5+ years experience leading teams or projects that required creative solutions, evidenced by successful project outcomes or measurable improvements.
- Experience making data-informed decisions, including the use of A/B testing to improve creative outcomes.
Remote work is not permitted in NYC at this time.
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Our Total Rewards package includes benefits you’ll love such as competitive compensation, paid time off, an employee assistance program, parental leave, paid volunteer hours, and amazing company discounts! In our US market, you can also expect health care benefits starting on day 1, 401(k), and tuition reimbursement benefits.
QVC Group is committed to inclusion and belonging for all and ensuring that our workplace provides equal employment opportunities for all team members and candidates and complies with all applicable federal, state, and local laws and regulations. As an equal opportunity employer, QVC Group is committed to a barrier-free employment process. If you need reasonable accommodations/support throughout, please contact us at [email protected] for assistance.
If provided, salary ranges are a general guideline only, and actual salaries will vary and are based on factors such as a candidate's qualifications, skills, experience, and geographic location as well as business and market conditions.
Top Skills
What We Do
Curated Experiences. Infinite Possibilities.®
We believe in a Third Way to Shop® – beyond transactional ecommerce or traditional brick-and-mortar stores – for customers who crave engaging shopping experiences.
We're a select group of diverse businesses that provide customers with curated collections of unique products, made personal and relevant by the power of storytelling. We combine the best of retail, media, and social to curate experiences, conversations, and communities for millions of highly discerning shoppers. We bring joy, inspiration, and humanity to shopping. We also curate large audiences, across our many platforms, for our thousands of brand vendors.
Qurate Retail Group comprises seven leading retail brands – QVC®, HSN®, Zulily®, Ballard Designs®, Frontgate®, Garnet Hill®, and Grandin Road®. We reach approximately 218 million homes worldwide via 14 television networks and reach millions more via multiple streaming services, social pages, mobile apps, websites, print catalogs, and in-store destinations.
We're a world leader in video commerce globally, among the top ecommerce retailers in North America (according to Digital Commerce 360), and a leader in mobile commerce and social commerce.
