Marketing Content Creator (Contour)

POSITION OVERVIEW

Responsible for defining and executing a specific social media strategy. This role requires a thorough understanding of Contour Dermatology’s basics, brand aesthetic and a natural desire to connect with the social media world.

ESSENTIAL DUTIES AND RESPONSIBILITIES include, but are not limited to, the following:

• Cultivating new communities and managing branded communities on the company’s behalf using Facebook, Twitter, YouTube, Instagram, and other social media platforms.
• Develop and implement innovative, results driven growth strategies across all social media platforms.
• Generate, edit, publish and share daily content (original text, images, video or HTML) that builds meaningful connections and encourages community members to take action.
• Review all posts to ensure they appropriately reflect Contour Dermatology’s brand and tie back to our Credo, Vision Statement, Motto, and Company Basic’s.
• Film Company approved meetings, events, and treatments to utilize for social media content.
• Own the content calendar that will engage, grow and convert followers, integrating with marketing, editorial, and cross-channel promotions
• Responsible for all writing, scheduling, filming, monitoring, and engagement. Collaborate with other department supervisors to request assistance if needed.
• Video and photo editing to prepare for posting on social media platforms.
• Create, manage, and implement social media calendar ideas for current and upcoming events. Calendar should have current events and upcoming events.
• Work closely with SEO Manager and the Marketing Director to conceptualize, create, execute, and refine social media ads, email blasts, and other marketing tools.
• Check in Daily with SEO Manager and Marketing Director at start of shift to prioritize tasks to ensure efficiency as a department.
• Stay up-to-date with relevant brands, competitors, trends, and social media technologies.
• Use social analytics tool to deliver weekly reports on social growth and engagement
• Secures patient information and maintains patient confidence by completing and safeguarding medical records; keeping patient information confidential.
• Support and set up all Contour Dermatology events
• Abide by all HIPAA rules and regulations as put in place by Contour Dermatology
• Leadership – Maintain a positive, upbeat role, promote and exemplify Company values and represents departmental objectives and interests to internal and external customers
• Customer Service – Follow up on complaints, questions, and concerns; respond to internal/external customer needs in a friendly, timely and efficient manner
• Teamwork - Develop and promote teamwork and cooperation among co-workers
• Safety – Comply with established safe work practices and attend to all safety-related training provided or made available by the Company.
• Other duties as assigned

QUALIFICATIONS

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required.  Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Education and/or Experience

• Knowledge of administrative and clerical procedures
• Computer literate - Knowledge of computers and relevant software applications (Microsoft Word and Excel)
• Knowledge of customer service principles and practices

Required Technical / Other Skills and Abilities

• Proficient in all Social Media Platforms (Facebook, Instagram, Pinterest, Twitter, etc.)
• Ability to maintain effective and organized systems
• Proficient with Lighting Concepts, Adobe Family of Products
• Understanding of photo and video production principles
• Proficient in Premier Pro CC and in Photoshop

Required Licenses/Certifications

• High School Diploma