Marketing Content Creator - Brand Engagement

Reposted 5 Days Ago
Be an Early Applicant
2 Locations
In-Office
Entry level
News + Entertainment
The Role
The Marketing Content Creator will create, script, shoot, and edit promotional content for various platforms, ensuring adherence to station brands, and engaging effectively with audiences.
Summary Generated by Built In

WTOV 9 in Steubenville, Ohio is currently seeking a talented Marketing Content Creator to join our Creative Services Team. The successful candidate must be able to create, conceptualize, script, shoot and edit compelling content to promote news and programming products across all digital and linear broadcast streams. Be a team player in a fast-paced environment and understand the power of social media. 

Responsibilities include:

  • Create promotional and commercial content (including video and graphics for social media, broadcast TV, and other delivery streams) to for clients of the station
  • Write compelling copy that maximizes the impact on audiences on each platform
  • Monitor past-performance and data analytics
  • Interact with News, Marketing and other management to ensure created content adheres to station brands and goals
  • Look for new and innovative ways to create marketing content that will reach our audience efficiently
  • Ability to meet tight deadlines is key
  • Participate in Station events including appearances within the community
  • Ability to work with colleagues and clients across multiple markets
  • Other responsibilities as assigned
  • Ability to work flexible schedule

Required Skills and Experience:

  • Experience in writing powerful, attention-grabbing copy
  • A college degree and previous experience in social or broadcast content creation (professionally or academically)
  • Proficient with Adobe Premiere, After Effects, Photoshop, and Illustrator
  • Must be able to create, conceptualize, script, shoot, and edit cutting edge content while also managing deadlines
  • Professional shooting skills and good understanding of graphics and visual effects
  • Strong verbal, written and organizational skills with attention to detail
  • Strong interpersonal skills and the ability to guide clients through the creative process
  • Knowledge of the top social medial platforms and best practices for posting
  • Highly creative and strong communication skills

 
Sinclair is proud to be an equal opportunity employer and a drug free workplace. Employment practices will not be influenced or affected by virtue of an applicant's or employee's race, color, religion, sex (including pregnancy, gender identity, and sexual orientation), national origin, age, disability, genetic information, military or veteran status or any other characteristic protected by law.

 
About Us

 
Sinclair, Inc. (Nasdaq: SBGI) is a diversified media company and a leading provider of local news and sports. The Company owns, operates, and/or provides services to 178 television stations in 81 markets affiliated with all major broadcast networks; owns Tennis Channel, the premium destination for tennis enthusiasts; multicast networks CHARGE, Comet, ROAR, and The Nest. Sinclair’s AMP Media produces a growing portfolio of digital content and original podcasts. Additional information about Sinclair can be found at www.sbgi.net.

 
About the Team

 
The life-blood of our organization is our people. We have a compelling story, a goal-oriented culture, and we take really good care of people. How good? Here is a glimpse: great benefits, open door policy, upward mobility and a strong desire to see you succeed. Ready to be part of a winning team? Let’s talk.
 

Please note that this position is not eligible for visa sponsorship, including employer sponsorship for an H-1B visa, OPT-STEM employment, etc.

Skills Required

  • Experience in writing powerful, attention-grabbing copy
  • A college degree and previous experience in social or broadcast content creation
  • Proficient with Adobe Premiere, After Effects, Photoshop, and Illustrator
  • Strong verbal, written and organizational skills with attention to detail
  • Knowledge of the top social media platforms and best practices for posting
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The Company
HQ: Cockeysville, MD
5,001 Employees
Year Founded: 1986

What We Do

Sinclair Broadcast Group, Inc. is one of the largest and most diversified television broadcasting companies in the country. Sinclair owns and operates, programs or provides sales services to more television stations than anyone and has affiliations with all the major networks. In addition, Sinclair is the leading local news provider in the country, as well as a producer of sports content. Sinclair owns a multicast network, four radio stations and a cable network. Sinclair’s broadcast content is delivered via multiple-platforms, including over-the-air, multi-channel video program distributors, and digital platforms. Sinclair, either directly or through its venture subsidiaries, makes equity investments in strategic companies. Sinclair Broadcast Group, Inc. was founded in 1986, went public in 1995 and is traded on the NASDAQ Global Select Market under the ticker symbol SBGI. Throughout our history, Sinclair Broadcast Group has been at the forefront of industry-changing events and technological advances. Our vision and first-to-market mentality drives our ‘next generation’ thinking; stimulating conversations, innovating through our expertise, and advocating for the development of technology and evolving business models. As a leading over-the-air broadcast television company, our primary business is to engage consumers on multiple platforms with relevant and compelling news, entertainment and sports content, and to provide advertisers and business efficient means and value to connect with our mass audiences. We recognize the vital role broadcast television plays in branding and local content delivery, and therefore strive to constantly be at the forefront of leading edge technology and structures to advance the industry.

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