Terrascope
Content & Demand Generation Specialist (1-year contract)
The Role
Empowering enterprises to keep the planet habitable for all, Terrascope aspires to be the easiest carbon measurement and decarbonization platform for companies in the land, nature, and net-zero economy sectors.
Terrascope is a leading decarbonisation software platform designed specifically for the Land, Nature (LAN), and the Net-Zero Economy (NZE). As the easiest-to-use platform for these sectors, our comprehensive solution blends deep industry expertise with advanced climate science, data science, and machine learning. Terrascope enables companies to effectively manage emissions across their supply chains.
Our integrated platform offers solutions for Product and Corporate Carbon Footprinting, addressing Scope 3 and land-based emissions, SBTi FLAG & GHG Protocol LSR reporting, and supporting enterprise decarbonisation goals.
Publicly launched in June 2022, Terrascope works with customers across sectors, from agriculture, food & beverages, manufacturing, retail and luxury, to transportation, real estate, and TMT.
Terrascope is globally headquartered in Singapore and operates in major markets across APAC, North America, and EMEA. Terrascope was named a Leader in the IDC MarketScape: Asia/Pacific (APEJ) Carbon Accounting and Management Applications 2025 Vendor Assessment.
As a partner of the Monetary Authority of Singapore’s ESG Impact Hub, Terrascope has been independently assured by Ernst & Young, and is a signatory of The Climate Pledge to achieve Net Zero by 2040.
Why this role exists
We’re looking for a Content & Demand Generation Specialist to turn complex ideas into high-impact content across formats: Written, visual, and video content that attracts the right buyers, educates them quickly, and supports revenue conversations.
Terrascope is scaling globally with a lean team and no excess resources. Demand generation is the growth engine. If content doesn’t help generate demand, influence pipeline, or move deals forward, it doesn’t belong here.
This is a 1-year contract role by design, with clear success criteria and the possibility of extension or conversion based on performance and business needs.
What success looks like
- Within 3 months: You deeply understand our ICPs and can clearly explain their pains using with words, simple visuals, and lightweight videos. You are independently shipping content every week across formats and channels. Sales is already using your content in outbound and live deals.
- Within 6 months: A repeatable flow of content (blogs, visuals, short videos, sales assets) is contributing to measurable demand signals (e.g. inbound interest, demo requests, sales usage, campaign engagement). You’ve established scalable content formats that balance speed and quality. You are using AI to significantly increase output without lowering the bar.
- Within 12 months: Content is a trusted growth lever tied to demand gen outcomes. You proactively decide what to create, what to stop, and how to evolve formats. You consistently elevate productivity using AI, templates, and smart reuse.
What you’ll actually do directly supporting demand generation
- Optimize website for lead conversion: update landing pages, improve CTAs, run A/B tests, fix SEO gaps.
- Manage LinkedIn content: write posts, manage company page, engage with comments, grow follower base.
- Translate complex topics (e.g. Scope 3, regulation, assurance, data quality) into content buyers can understand quickly.
- Support sales with content assets: create email sequences, pitch decks, and collateral that help close deals
- Create written content: blogs, POVs, case studies, explainers, email copy, sales-enablement assets, linkedin posts aligned to buyer journey
- Create visual content: simple graphics, charts, slides, and visual narratives that clarify complex ideas.
- Create short-form video content: explainers, product narratives, thought leadership clips (e.g. screen-recorded explainers, simple talking-head videos, lightweight edits).
- Use AI daily to accelerate research, drafting, visual creation, video scripting, editing, and repurposing.
- Track and analyze performance: monitor MQLs, traffic sources, content engagement; report weekly with recommendations
Must-have capabilities
- You’ve created multi-format content (writing, visuals, video) across channels (e.g. websites, LinkedIn, email. collaterals) in a B2B startup or scale-up; with experience in video editing and visual tools.
- You can clearly communicate complex ideas without dumbing them down.
- You have at least 3 years of working experience
- You think of content as a growth tool, not a brand exercise.
- You have experience creating content used directly by sales teams.
- You are comfortable shipping imperfect work and improving it fast.
- You actively use AI tools (e.g. ChatGPT, Claude, Canva, Descript, Runway) to increase both speed and quality.
- You take ownership and don’t wait for detailed briefs
Nice-to-haves
- Experience in SaaS, sustainability, climate, or data-heavy products.
- Experience repurposing one idea across multiple formats efficiently.
- Proficiency in creating custom coded templates and modules in HubSpot Design Manager.
How we work
- High ownership, low process.
- Speed over perfection.
- Clear decisions beat consensus.
- AI is expected, not optional.
- Impact matters more than output volume.
Who should not apply
- You want a narrowly defined “writer only” or “designer only” role.
- You prefer long briefs, heavy approvals, or pixel-perfect production.
- You dislike ambiguity or fast-changing priorities.
- You are uncomfortable using AI as part of your daily workflow.
- You measure success by content volume instead of business impact.
Who will thrive here
You’ll thrive if you enjoy turning messy, complex topics into clear stories across formats, move fast without waiting for permission, and care deeply about whether your work actually changes outcomes. You’re curious, pragmatic, and biased toward action.
What will be challenging
You’ll need to balance speed with quality, decide what matters without perfect data, and constantly adapt formats as the business evolves. Resources are lean, expectations are high, and the feedback loop is real. If that excites you, this role will stretch you in the right ways.
We appreciate all applications; however, only candidates whose qualifications closely align with the requirements of the role will be contacted.
Your Privacy and Fairness in Our Recruitment Process
We are committed to protecting your data, ensuring fairness, and adhering to workplace fairness principles in our recruitment process. To enhance hiring efficiency and minimize bias, we use AI-powered tools to assist with tasks such as resume screening and candidate matching. These tools are designed and deployed in compliance with internationally recognized AI governance frameworks. We continuously validate our systems to uphold fairness, transparency, and accountability, ensuring they do not result in unfair or discriminatory outcomes. Your personal data is handled securely and transparently, and final hiring decisions are made by our recruitment team to ensure a human-centered approach. If you have questions about how your data is processed or wish to report concerns about fairness, please contact us at [email protected].
We're committed to creating an inclusive environment for our strong and diverse team. We value diversity and foster a community where everyone can be their authentic self.
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The Company
What We Do
Terrascope is a enterprise grade, end to end, smart carbon measurement and management SaaS platform. And we are on a mission to empower companies to build a credible pathway to net zero. By combining data science, machine learning and sustainability expertise, our platform provides the data, analytics and digital tools to help large companies decarbonise their business operations and supply chains. Powered by technology, data science and deep sustainability expertise, Terrascope is on mission is to drive decarbonisation at scale by helping enterprises: - Measure with confidence. Terrascope increases the speed, accuracy, and confidence of scope 1, 2, and 3 emissions measurement, while ensuring compliance with GHG protocol, reporting frameworks and assurance standards. - Manage complexity. Terrascope helps enterprises focus decarbonisation efforts where it matters the most by identifying emission hotspots and defining next best actions to make tangible progress towards net zero. - Collaborate seamlessly. Terrascope enables collective action and shared accountability by allowing internal and external stakeholders to centralise data
