Marketing Communications Specialist

Description

Position Summary:

The Marketing Communications Specialist plays a key role in advancing PAMED’s communications strategy by delivering cohesive, engaging messages across multiple platforms. This position is responsible for writing and coordinating marketing content for email campaigns, print materials, press releases, presentations and talking points. This role will also support the organization’s media relations efforts, including drafting press releases and coordinating with media outlets. Ensuring that all member-facing communications reflect our values, voice, and strategic goals. Working closely with the Director of Communications, this position will help shape how we inform, inspire, and connect with our members.

Essential Duties:

• Develop and schedule member-facing email campaigns

• Write and edit email content, manage lists, and track performance metrics

• Create and manage print collateral including brochures, flyers, and mailers

• Liaise with print vendors to ensure timely and cost-effective production

• Write copy for print pieces, digital ads, emails, and assist with social media posts

• Assist with content planning and scheduling

• Coordinate logistics and promotional materials for member webinars

• Assist in developing PowerPoint presentation decks and talking points for leadership

• Assist in ensuring brand consistency and clarity across all materials

• Contribute as a team member in creative brainstorming processes for projects

• Facilitate subject matter procurement for projects, when applicable

• Assist in identifying story opportunities for members and media pitches

• Draft, edit and distribute press releases, media advisories and PAMED statements

• Coordinate responses to media inquiries and support leadership with talking points and background materials. 

• Help monitor media coverage. 

• Proofread and edit communications

• Track campaigns, monitor analytics and provide post-mortem reporting detailing successes and improvements needed for campaigns and strategies. 

• Actively assesses and improves contributions to company culture by practicing advocacy meaningfully, encouraging and respecting individuals' ideas and experiences, elevating colleagues' confidence to bring their whole and best selves to work, and navigate all communication based in active listening and thoughtful dialogue.

ADDITIONAL DUTIES MAY INCLUDE:

Assist with coordination of other Communications and PAMED initiatives, as well as other duties that may be requested or assigned.                                                      

PHYSICAL ACTIVITIES

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential duties and responsibilities of this job. Reasonable accommodation may be made to enable individuals with disabilities to perform the essential functions.

• Frequent standing, walking, pushing carts, bending, stooping, squatting, and climbing ladders or stairs. Substantial movements (motions) of the wrists, hands, and/or fingers. The worker is required to have close visual acuity to perform an activity such as: inspection of machinery, viewing a computer terminal, and extensive reading. Hearing and speech to communicate in person. Exerting up to 60 pounds of force occasionally and/or negligible amount of force frequently or constantly to lift, carry, push, pull or otherwise move objects. 
• Operation of a motor vehicle, occasionally                                      

This PDQ accurately reflects the duties, qualifications, and other requirements of this position

Revised: 04/13/2026

EOE - It is the policy of PAMED to ensure equal employment opportunity without discrimination or harassment based on race, color, religion, sex (including pregnancy), sexual orientation, gender identity or expression, national origin, age, disability, marital status, veteran status, citizenship, genetic information, possession of a General Educational Development certificate as opposed to a high school diploma, or any other characteristic protected by applicable federal, state or local law. This commitment applies, but is not limited, to decisions made with respect to hiring, placement, compensation, benefits, promotions, demotions, transfers, terminations, layoffs, return from layoffs, administration of benefits, and all other terms and conditions of employment. 

Requirements

QUALIFICATIONS: Required Skills/Education/Knowledge

• Bachelor’s degree in Marketing, Communications, Public Relations, or a related field
• 2–4 years of experience in marketing, communications, or content development
• Experience working in a member-based organization, nonprofit, or association setting is a plus
• Proficiency in email marketing platforms (e.g., Mailchimp, Constant Contact, or similar)
• Familiarity with social media management tools 
• Basic graphic design skills using Canva, Adobe Creative Suite, or similar tools
• Basic video editing a plus
• Strong Microsoft Office skills, especially PowerPoint and Word
• Exceptional writing, editing, and proofreading skills with attention to detail
• Experience with media relations
• Ability to craft a clear, compelling press release
• Familiarity with media monitoring tools
• Ability to tailor messaging for different audiences and platforms
• Comfortable creating both short-form and long-form content across print and digital media
• Strong organizational and time management skills; able to juggle multiple projects and deadlines
• Experience working with external vendors (e.g., printers, designers)
• Collaborative mindset with the ability to work effectively across teams
• Creative thinker with a proactive approach to problem-solving
• Member-focused and mission-driven
• Flexible, adaptable, and eager to learn new tools and strategies

SPECIAL REQUIREMENTS:

This position requires the ability to communicate and work cooperatively with many different people internally and externally, and the ability to adjust to constant change. Attendance at the annual House of Delegates meeting over a weekend is required.