It's fun to work in a company where people truly BELIEVE in what they're doing!
We're committed to bringing passion and customer focus to the business.
Position: Marketing Communications Specialist
Location: Remote (Must live in U.S., Eastern or Central Time Zone)
Date: October 2024
Position Overview
We’re looking for a confident Marketing Communications Specialist to join our fast-paced marketing team. Reporting to the Sr. Marketing Communications Manager, this position will play a pivotal role in developing and driving omnichannel marketing initiatives for Trojan Battery. You will collaborate with external agencies and cross-functional teams to create impactful marketing programs that increase Trojan Battery brand awareness and lead generation.
A successful candidate has excellent communication skills, works well in a team environment and independently, has a good eye for graphic design (guiding our designers), a modern approach to marketing promotions, and above-average copywriting skills. We’re looking for someone who’s proactive and thinks outside the box to develop high-value marketing campaigns – both B2C and B2B.
Responsibilities
- Develop, implement, and track marketing programs such as advertising, email, social media, digital campaigns, content marketing, PR, and events
- Develop and create marketing materials, such as sales and product collateral, ensuring brand guidelines are met
- Write, proofread, and edit creative and technical content across different mediums (i.e. case stories, blog posts, press releases, social media posts, brochures)
- Collaborate with the marketing team, product management, and sales to develop and monitor strategic marketing initiatives
- Work closely with the digital marketing team to execute, optimize, and track digital marketing initiatives, including digital paid ad programs, SEO improvements, website updates, and email marketing
- Analyze and report on the performance and efficiency of campaigns
- Conduct market research and analyze trends to identify new marketing opportunities
- Work with external agencies and vendors to execute marketing programs
- Identify and coordinate influencer marketing opportunities
- Assist in offsite photo and video shoots
Qualifications
- Bachelor’s degree in marketing, communications, or a related field
- 3-5 years of hands-on experience in a marketing role
- Skilled in writing and editing content with an attention to detail
- Working knowledge of various marketing tools such as HubSpot, Google Analytics, CRM systems, content management systems, project management, and digital asset management (DAM) platforms
- Understanding of today’s digital marketing strategies, tactics, and reporting
- Excellent analytical skills and ability to derive insights from data
- Effective communication and collaboration skills
- Manufacturing and channel marketing experience highly desirable
- Ability to travel as necessary (up to 20%)
#LI-REMOTE
if you like wild growth and working with happy, enthusiastic over-achievers, you'll enjoy your career with us!
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What We Do
Founded in 1906, C&D is a leading producer of stationary battery, having well-known market awareness, world class automation lines, state-of-art design and process, market proven quality, and premium service system. Founded in 1925, Trojan has grown to be one of the world's leading suppliers of deep cycle batteries with nearly 100 years of experience in the battery industry. In January 2019, C&D acquired Trojan and merged into a single company that will accelerate Trojan's growth through C&D's global reach and strong technology capabilities. Together, C&D and Trojan will create a global leader in energy storage and power supply. With 8 factories and 2 R&D centers around the world, the combined company is able to provide the best service for every customer. The company mainly produces industrial standby batteries and deep cycle batteries, which will meet the different needs of data centers, communications, energy storage and golf carts, aerial work platforms, electric vehicles, floor washers and other applications.
