Marketing Communications Specialist

External Description

Work at OMRON!

Omron Robotics and Safety Technologies, Inc. (ORT) is a global leading provider of intelligent vision-guided robotics systems and services. We develop social needs driven solutions for the global automation market. Our robotics systems provide unmatched performance and economic value throughout the production lifecycle, enabling customers to achieve precision, quality and productivity in their assembly, handling and packaging processes in a safer and greener environment.

We develop new electronics, mechanics and software for an exceptionally broad spectrum of robots - including autonomous mobile robots, articulated robots, parallel link robots, and more. Our product development teams have a passion for innovation, and a record of accomplishment of developing successful products for the global market, and revolutionize interaction between human and machine!

ORT is subsidiary of Omron Corporation, a $8 billion global technology company celebrating more than 90 years of success.

The Marketing Communications Specialist is responsible for developing and driving all marketing communications materials for ORT. Working closely with product marketing colleagues in ORT and our regional sales organizations, this role will develop a wide range of marketing and PR materials that drive customer interest and excitement around ORT's fixed and mobile robotic solutions.This role will also assist in the development of digital content and tools including website, social media, and digital advertising strategies.You will be an important change agent for the business, helping to raise the visibility of ORT's robotics solutions with channel partners and end users around the world.

Our Commitment to Employees:

• Training and Career Development Program to give employees a learning path with the necessary tools and resources they need to help build their career at Omron.
• Great financial opportunities with competitive compensation, immediate 401k match with 100% vesting, profit sharing, and Blue Cross Blue Shield for medical, dental, vision and prescription drug benefits.
• Community Programs that includes activities with local non-profit organizations and a Matching Gift Program.
• Work-Life Balance with Flexible Work Arrangements, Flexible Work Hours, and Sick/Vacation/Holiday Pay.
• Wellness Programs such as Walking Contests, Nutritional Learning Sessions, On Site Flu shots or Health Screenings, etc.
• Education Assistance Program.

Responsibilities:

• Establish compelling and creative marketing communication campaigns.
• Deliver marketing campaigns across traditional and digital channels, including print media, web, social media, email, and other digital channels, including mobile
• Lead the design and development of marketing content including brochures, application videos, promotional presentations, white papers, infographics, etc.
• Define and manage the work of 3rd-party vendors as appropriate to execute on key initiatives, including advertising campaigns and website development.
• Build content suitable for use by global sales regions, coordinating ORT efforts with OMRON global and regional campaigns.
• Leverage data analytics, market trends, competitive analysis, and best practices to optimize ORT's marketing spend and improve market-facing communication.
• Structure and build ORT's social media presence, driving regular, value-added communication to system integrators and end users.
• Lead and organize ORT's presence at key industry trade shows in the Americas region.
• Gauge the effectiveness of marketing campaigns, spotting growth opportunities, pinpointing improvement areas, and suggesting alternatives.
• Track the success of our marketing and promotional initiatives, generating reports on KPIs such as conversion rates, site performance, traffic trends, user behavior, and customer satisfaction.

Job Requirements:

• Minimum 3-5 years' experience in marketing and content communications
• Proven experience developing and delivering compelling marketing campaigns
• Prior robotics or automation experience is preferred but not required
• Bachelor's degree or equivalent experience in Marketing, Journalism, Communications, Business Administration, or related field
• Demonstrated passion for marketing and communications!
• Ability to quickly connect and communicate with stakeholders inside and outside Omron, including end users, channel partners, and the global sales organization.
• Strong analytical and problem-solving skills with a keen attention to detail.
• Knowledge of industry and domain best practice, including website and analytics tools
• Prior experience or clear aptitude for understanding and conveying the benefits of technical products that include discrete hardware and software components

The annual salary range for this role in California is $80,000 - $115,000 a year, however, base pay offered may vary depending on geographic region, internal equity, job-related knowledge, skills, and experience among other factors. This position is also eligible for an annual performance-based bonus program. Candidates will be assessed and provided offers against the minimum qualifications of this role and their individual experience.

Don't meet every single requirement? Studies have shown that women and people of color are less likely to apply to jobs unless they meet every single qualification. At Omron we are dedicated to building a diverse, inclusive and authentic workplace, so if you're excited about this role but your past experience doesn't align perfectly with every qualification in the job description, we encourage you to apply anyways. You may be just the right candidate for this or other roles. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements.

Omron is an Equal Opportunity Employer. We provide equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability or genetics. In addition to federal law requirements, we comply with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.