Marketing Communications Specialist

About us

At Daimler Truck UK Ltd, we are responsible for the sales and marketing of Daimler Truck products across the UK, including Mercedes-Benz Trucks.

Mercedes-Benz Trucks are renowned for their quality, reliability and innovation, supporting a wide range of industries including logistics, construction and long-haul transport. Designed with efficiency, safety and driver comfort in mind, our vehicles help customers keep their businesses moving.

Across our product ranges, we are committed to sustainable transport solutions, with a focus on fuel efficiency, reduced emissions and high safety standards.

We have an opportunity for a Marketing Communications Specialist waiting just for you. Reporting into the Head of Marketing Communications, you will manage National and Dealer marketing communications across the Mercedes-Benz Trucks brand for New and Used Sales and Integrated Services.

More about the role

Development, implementation and measurement of national and Dealer campaigns and marketing programmes

Project manage, deliver and evaluate brand and product campaigns for responsible programmes to support the national strategic sales and brand awareness objectives.

Develop and implement suitable UK specific materials to supplement centrally produced assets in order to showcase and market products and services to a UK market in the relevant channels.

Work collaboratively with Product Management to understand the segmentation opportunities and align marketing activity in order to create relevant, targeted communications and marketing. 

Create Dealer Localised Campaigns and Templates using permitted systems and provide regular campaign updates to support Dealer Marketing Managers and ensure consistency of marketing communications and messaging in their local marketing.

Marketing Planning & Budgetary Management

Work with Head of Marketing Communications to produce annual plan for responsible marketing programmes in line with respective internal and Daimler Truck AG departments to support the brand and sales objectives of the business and adhere to the agreed financial budgets. 

Accurately record, measure and report allocated marketing spend by activity and undertake monthly budget spend reviews with Brand Controlling and Head of Marketing Communications to ensure strong management and recording of budget spend.

Management of customer and Dealer literature

Work closely with Daimler Truck and internal product management team to adapt international customer literature for the UK local market to provide product and services information to Dealers and customers.

Identify opportunities for further nationally provided customer and Dealer materials to support the operational functions within the business-to support in customer discussions.

Effectively support the Marketing Communications Strategy implementation across the Marketing Team

Work collaboratively with Events, PR & Digital functions of the Team to align brand messaging across all channels.

Identify opportunities for greater brand awareness and customer communications across relevant touchpoints to maximise brand presence.  Develop proposals to include relevant research to support decision making process to optimise market penetration.

Service Delivery & KPI reporting

Develop strong relationships with supporting agencies to ensure optimum service delivery for the business. 

Support the Head of Marketing Communications with agency briefings and performance reviews to ensure optimum service delivery and output for business priorities.

Track KPIs for all marketing activity associated with designated area of responsibility to ensure ROI for marketing spend and evaluation of learnings to implement for future activity to optimise output.

Working collaboratively, you will provide regular updates to the Marketing Team on Dealer: Engagement, planning, compliance, sales, and trends to ensure marketing expertise and knowledge is shared across the Truck teams.

About you

We're looking for a proactive and adaptable marketing professional with experience across creative development, production processes and wider marketing activities. You'll have a strong understanding of the marketing and media landscape, with the ability to gather, analyse and interpret data to drive informed decisions. Strong project and budget management skills are essential, along with excellent analytical, reporting and communication abilities. You'll be highly organised, able to prioritise a varied workload, influence stakeholders effectively and build strong relationships through excellent interpersonal skills. Advanced IT skills, particularly in Excel, PowerPoint and Word, are required. Whether working independently or as part of a team, you'll be confident using your own initiative, thrive in a fast-paced and changing environment, and take ownership of delivering results. A degree, marketing qualification or equivalent relevant experience would be advantageous.

What we can offer you:

Alongside the opportunity to work for a great business that is passionate about everything we do, we offer a competitive salary and a discretionary bonus structure You’ll be able to join our pension scheme, and you’ll also receive a comprehensive benefits package including private medical insurance, 25 days’ annual leave plus public holidays and hybrid working based out of our Head Office in Willen, Milton Keynes. You’ll also have access to a range of voluntary benefits that you can choose from to suit your lifestyle.

We’re committed to supporting your wellbeing, with access to colleague wellbeing resources including our Employee Assistance Programme and Mental Health First Aiders. 

We’re invested in your growth too, providing the training and knowledge you need to reach your potential.

What’s next? 

Once you click apply, we’ll take you through to the Daimler Truck careers portal. Here, you’ll need to complete a short application form, attach your current CV. Simple.

Don't forget to follow us on LinkedIn @ Daimler Trucks UK Ltd.