Marketing & Communications Specialist

A career with us is rewarding in more ways than one.

As a hospitality services company, our commitment is to create smiles by delivering exceptional experiences. When you work with us, you have an opportunity to impact the millions of patients, visitors and guests we proudly serve. Whether providing compassionate service that eases the anxiety of a patient and their family, creating a memorable experience for a guest in a new city, or helping a colleague, every day is a new opportunity to brighten someone else’s day and make an impact. When we see a customer, a client or one of our own team members smile, we know we made an impact. It’s why we do what we do.

Towne Park is a place where you can make a difference and create smiles every day.

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Reasonable accommodation may be provided to enable individuals with disabilities to perform all functions.

Support Towne’s marketing and communications strategy to effectively build, protect, and position the company and its brand across key internal and external stakeholders. Demonstrate Towne’s value proposition and deliver marketing initiatives that directly support business growth and revenue objectives. This position will have a key role in designing and developing marketing and communications content including multimedia storytelling, case studies, web copy and campaigns and internal messages with strict adherence to brand and messaging standards.

Key Responsibilities

• Collaborate with internal teams and external partners to execute creative projects, ads, videos and other marketing initiatives by developing content for various multi-media channels.   
• Assist in designing and writing content for social media, thought leadership, case studies, multi-media storytelling and other marketing/communications deliverables as needed.
• Partner with outside vendors to support internal marketing portal including fulfillment of print and promotional items, brand assets and other items as needed.
• Collaborate with marketing and sales teams and other internal stakeholders to keep projects on time and on budget.
• Ensure brand consistency and alignment with strategic priorities, tone of voice, and visual standards.
• Support planning and execution of tradeshow and event strategy including registrations, logistics, branding, promotions and related pre and post event marketing campaigns.
• Project manage and support industry partnerships, sponsorships and client events to ensure we fully activate and leverage all partnership assets and deliverables and messaging opportunities.
• Facilitate site-level requests for signage, onboarding materials and other branded assets as needed.
• Manage invoice approvals and credit card reconciliation to track and report on company’s marketing, paid media and events budget.
• Track and analyze campaign performance in tools like GA4 and Hubspot, to provide actionable insights and recommend iteration to leadership.

• Bachelor’s degree required.
• 3-5 years of experience in marketing, digital marketing, or sales enablement with a proven record of driving growth.
• Experience managing trade shows and sponsorship marketing a plus.
• Proven track record of success creating multi-media content across different channels for integrated, results-driven marketing campaigns.
• Experience working cross-functionally to support sales teams and field operations with marketing requests.
• Hands-on experience using marketing, analytics, and AI-driven tools (e.g., HubSpot, Google Analytics, LinkedIn Campaign Manager, Salesforce, ChatGPT, Jasper).
• Skilled in content creation and graphic design; Adobe Creative Suite, Canva, or Claude Design (or similar) a plus.
• Exceptional writing, editing, and storytelling skills for diverse audiences and channels with the ability to tailor content accordingly
• Strong project management and organizational skills with the ability to manage multiple priorities with both internal and external partners.
• Experience in hospitality, healthcare, or distributed service industries preferred.

KNOWLEDGE, SKILLS & ABILITIES:

•              Strategic planning and critical thinking skills

•              Excellent writing, proofreading and communication skills

•              Creative thinking and ability to innovate

•              Exceptional project manager with the ability to manage multiple projects and deliverables on time and with excellence.

•              Basic graphic design skills and familiarity with AI-design tools, Canva or similar a plus.

•              Ability to work cross-functionally and communicate at a senior level

•              Ability to work well under pressure and prioritize competing deadlines

•              Motivated and innovative, able to drive others to reach consensus and collaboration

•              Excellent listener and communicator.

•              Highly organized and skilled at project management.

•              Energetic with a positive and self-starter attitude.

•              Team player with the ability to work independently as well as collaboratively in a fast-paced work environment.

•              Desire to learn and acquire new skill sets and grow in career.

•              Analytical skills to solve problems and find best way to convey a message

Authority to Act:

• Performs duties independently with minimal supervision, operating from specific and definite directions and instructions. Decisions are of a routine nature made within prescribed operating guidelines, policies and procedures. Mistakes/errors may result in work stoppage, loss of business, poor customer relations and/or damage to product, all of which can have negative financial implications for the organization.

Budget Responsibility:

• The employee supports a departments budget by tracking expenses, credit card reconciliation and reporting to ensure projects are completed within budget.