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This Position reports to:
Global Marketing and Communications Manager for BL Regional Markets
Position Mission
Are you passionate about Marketing and Communications, and driving business growth in a technical B2B environment? ABB is looking for a Marketing and Communications Specialist to support the Motion Drive Products Division in Business Line Regional Markets, Brazil.
In this role, you will be responsible for planning and executing local marketing and communication initiatives that strengthen brand awareness, support lead generation, and enable business growth, always aligned with global and regional strategies.
Your Responsibilities
Plan, design, and execute integrated marketing and communication campaigns in Brazil, focused on lead generation and local market needs, while ensuring alignment with global and regional strategies.
Collaborate closely with Sales, and regional and global Marketing and Communications teams to support product launches, promotional initiatives, and customer engagement activities.
Adapt and distribute high-quality content for different channels and target audiences , including articles, customer success stories, social media posts and campaign materials (brochures, white papers, videos).
Manage and optimize local digital channels and social media platforms, ensuring consistent brand presence and audience engagement.
Plan, coordinate, and execute customer-facing events, trade fairs, and industry exhibitions.
Develop and deliver thought leadership communications to position local leaders and experts in line with the communications strategy.
Deliver internal communications that strengthen engagement and support ABB’s culture and strategic priorities.
Monitor, analyze, and report on local marketing KPIs, campaign performance, and market insights.
Ensure brand consistency and compliance with ABB’s global communication guidelines.
Act as the main point of contact for external agencies, partners, and suppliers in Brazil.
Your Background
Bachelor’s degree in Marketing, Communications, or related fields.
Solid understanding of B2B and industrial marketing and communications.
Proven experience in lead generation to support the sales pipeline.
Hands-on experience with campaign management, events, content creation, and digital marketing channels.
Strong project management and organizational skills, with the ability to prioritize and deliver under tight deadlines.
Excellent communication, writing, editing, and presentation skills in Portuguese and English.
Customer-centric mindset, with the ability to translate technical information into compelling and relevant messaging.
Proactive, self-driven, and resourceful profile, comfortable working independently without direct reports.
What We Offer
Hybrid work model, combining flexibility between home office and office. #LI-Hybrid
A dynamic and collaborative work environment within a global technology leader.
Opportunities to work with innovative products and solutions in the Motion and Drive Products portfolio.
Professional development and learning opportunities in an international setting.
About ABB Motion
ABB Motion is a global leader in motors and drives, providing solutions that help customers improve energy efficiency, productivity, and reliability. With the world’s largest installed base of electric motors and drives, ABB Motion plays a key role in supporting industries, infrastructure, and transportation on their journey toward a more sustainable and digital future.
We value people from different backgrounds. Could this be your story? Apply today or visit www.abb.com to read more about us and learn about the impact of our solutions across the globe.
ABB Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about ABB and has not been reviewed or approved by ABB.
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Healthcare Strength — Healthcare coverage is described as comprehensive, with medical, dental, vision, mental health support, and disability and life insurance included. Immediate eligibility in some roles reinforces the sense of dependable core coverage.
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Leave & Time Off Breadth — Time-off offerings are described as broad, including paid holidays, sick days, volunteer time, sabbaticals, and, in some cases, 25 days of PTO. Flexible scheduling and remote-work options add to perceived time-off and flexibility value.
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Retirement Support — Retirement benefits are positioned as robust, including a 401(k) with company contributions or matching and, in some cases, profit sharing or pension savings. Stock purchase/share acquisition programs complement longer-term savings options.
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What We Do
ABB is a leading global technology company that energizes the transformation of society and industry to achieve a more productive, sustainable future. By connecting software to its electrification, robotics, automation and motion portfolio, ABB pushes the boundaries of technology to drive performance to new levels. With a history of excellence stretching back more than 130 years, ABB’s success is driven by about 110,000 talented employees in over 100 countries. www.abb.com
