Marketing & Communications Specialist - hybrid

We are hiring for a 6-month temporary contract a Marketing & Communications Specialist (hybrid)

Let's talk about the role:

The Marketing & Communications Specialist will work closely with the marketing and commercial teams to execute against the Hospital Markets strategies both B2B as well as B2C. This role will be responsible for actively supporting the development of new launches and campaigns including the briefing, production, and management of sales and marketing materials, analysing campaign effectiveness, managing agency relationships, as well as event coordination.

Let's talk about responsibilities:

• In alignment with the marketing strategies, leverage business and product knowledge to design and produce sales and marketing materials to support campaigns and launches for B2B as well as B2C. This will involve collaborating with our EMEA-J marketing communications team to localise EU/global content as well as the hands-on design and creation of the content, and/or managing the relationships, briefing and content delivery through external creative agencies
• Collaborate with Customer Engagement Specialists across the Northern Europe CMG, and represent hospital market needs with EMEA-J marketing communications team for specific customer channels and/or product portfolio
• Manage the content review and approval process in conjunction with our EMEA-J marketing communications team
• Partner with marketing and commercial teams to analyse the utilisation of marketing materials and content to inform the future development of content and materials and any market research required
• Develop and manage the content library to effectively communicate and disseminate content and materials available to the commercial team and customers
• Maintain and replenish marketing material storage and inventory working closely with the local Inventory Manager
• Organise ResMed’s participation at conferences from the internal administration and coordination, managing the relationships with external vendors and event organisers, through to producing all the relevant materials and event information packs for delegates
• Work closely with the Product Management team to coordinate ResMed’s presence at external exhibitions and KOL/training events – including what products and activities may be required, and arrange all shipment and deliveries to and from the event as needed
• Partner with Finance/Compliance teams for the review and approval of ResMed’s attendance and sponsorship of external events in accordance to MedTech and regulatory requirements
• Conduct reviews and cost analysis of external suppliers and venue providers to ensure quality and competitiveness and inform RFP process where needed
• Work closely with the Patient Channel and Customer Engagement Manager to coordinate the direct to patient initiatives and contact with Digital Agency – including ecommerce, digital campaigns, assets and resources.
• Be the coordinator for our digital marketing tools and assets, like brand site, campaign sites and social media

Let's talk about the position challenges:

• Operates in a highly dynamic, changing market/competitive environment
• Balance shorter-term critical success factors and actions with longer-term strategic imperatives
• Influencing key decision makers at all levels
• The need to work with a broad network of stakeholders whilst maintaining commercial agility and responsiveness to the sales organisations needs to drive revenue
• Required to develop strong cross-functional relationships across the organisation and a local, regional and global level
• Understand the different levels of information sought by internal and external audiences and tailors content and communications approach accordingly
• Balance the workload and priorities between our B2B and B2C initiatives

Let's talk about the position specific skills:

• Determined, results focused, self-motivated, flexible and innovative team player.

• Highly ethical and acts with utmost integrity.
• Passionate about marketing.
• Excellent planning, administrative, organisational and communication skills.
• Ability to develop strong cross-functional internal relationships at all levels.
• Ability to manage external customer relationships and engagement.
• Ability to manage multiple tasks and meet deadline and budget requirements.
• Excellent attention to detail
• Highly adaptable to meet the changing needs of the business environment

Let's talk about qualifications and experience:

• Degree qualification in marketing, advertising or related discipline

• Experience in medical device/pharmaceutical/consumer healthcare sales & marketing environment or at marketing agencies working with these industries
• Proficient working with design platforms (e.g. Adobe creative suite)

Additional information :

• Working from home flexibility  

• Possibility to work in the company beyond the fixed-term contract

#LI-EU

Joining us is more than saying “yes” to making the world a healthier place. It’s discovering a career that’s challenging, supportive and inspiring. Where a culture driven by excellence helps you not only meet your goals, but also create new ones. We focus on creating a diverse and inclusive culture, encouraging individual expression in the workplace and thrive on the innovative ideas this generates. If this sounds like the workplace for you, apply now!