Marketing Communications Specialist - AKA

Job Description SummaryGE HealthCare’s AKA Region Marketing team is seeking a dynamic and digitally savvy Marketing Communications Specialist to lead and execute integrated marketing initiatives across modalities. This role will drive strategic messaging, content development, and multi-channel campaign execution to support business growth across the region.
You will collaborate with modality/product managers, country zone marketing teams, and external partners to deliver impactful communications and content that resonate with diverse audiences across ASEAN, Korea, and ANZ.

Job Description

Key Responsibilities

Marketing Communications & Messaging

• Own brand and messaging frameworks at the modality level, ensuring alignment with global positioning and local relevance.
• Ensure consistency across all communications channels and materials, adapting for regional and audience-specific relevance.
• Develop and maintain core content assets (e.g., digital, brochures, testimonials, presentations, videos) tailored to regional audiences.
• Lead localization and translation efforts across AKA languages to ensure cultural and clinical relevance.

Campaign Strategy & Execution

• Develop and implement a strategic content plan that aligns with business objectives, audience needs, and channel best practices.
• Plan and execute integrated campaigns for New Product Introductions (NPIs), including digital, email, social, webinars, and events.
• Continuously optimize content based on performance metrics, SEO insights, and stakeholder feedback to maximize engagement, lead generation, and ROI.
• Collaborate with modality leaders and country teams to tailor campaigns for local market needs.
• Manage third-party conferences, clinical education webinars, and customer engagement events.

Content Marketing & Digital Channels

• Develop and manage content calendars across digital platforms (website, email, social media).
• Partner with digital teams to optimize content for SEO, engagement, and lead generation.
• Ensure timely updates to regional websites and campaign landing pages.

Performance & ROI

• Track campaign performance using KPIs such as leads generated, engagement rates, and NPS impact.
• Generate post-campaign reports with insights and recommendations for continuous improvement.
• Communicate success stories and learnings across the organization to build marketing visibility.

Regulatory & Compliance Adherence:

• Ensure all marketing activities and events comply with internal and external regulatory standards.
• Serve as a marketing compliance champion by reinforcing GE HealthCare’s Advertising & Promotion (Ad & Promo) Policy across all marketing activities.
• Demonstrate advanced proficiency in compliance systems including Aggregate Spend Tool (AST), Veeva, and Agora, ensuring consistent adherence and documentation throughout all executed campaigns and events.

Qualifications

• Bachelor’s degree in Marketing, Communications, Business, or Life Sciences.
• 3+ years of experience in marketing communications, content marketing, or campaign management.
• Experience working in a matrixed organization and across diverse cultures.

Desired Skills & Characteristics

• Strong storytelling and copywriting skills with attention to detail.
• Proficiency in digital marketing tools (e.g., Adobe Creative Cloud, CMS, Adobe Workfront, Salesforce.com).
• Ability to manage multiple projects and stakeholders across regions.
• Analytical mindset with a focus on performance and ROI.
• Fluent in English; additional language skills (Korean, Bahasa, Thai, Vietnamese) are a plus.

Additional Information