Marketing Communications Specialist 1

Onto Innovation is a leader in process control, combining global scale with an expanded portfolio of leading-edge technologies that include: 3D metrology spanning the chip from nanometer-scale transistors to micron-level die-interconnects; macro defect inspection of wafers and packages; metal interconnect composition; factory analytics; and lithography for advanced semiconductor packaging. Our breadth of offerings across the entire semiconductor value chain helps our customers solve their most difficult yield, device performance, quality, and reliability issues. Onto Innovation strives to optimize customers’ critical path of progress by making them smarter, faster and more efficient.

Job Summary & Responsibilities

Role Summary

Onto Innovation is seeking a Marketing Communications Specialist to support external messaging and demand-generation efforts across the 4D Technology product portfolio (industrial, optical, and semiconductor metrology)

This role is designed for a hands-on marketing professional who can translate strategic priorities into high-quality execution. The Marketing Communications Specialist will partner closely with product management, sales, and marketing to deliver impactful digital campaigns, content, events, and lead-generation programs that drive awareness and customer engagement.

Key Responsibilities

Marketing Communications & Messaging

• Support development and execution of external messaging and positioning.

• Translate technical concepts and product capabilities into clear, customer-focused marketing content.

• Ensure messaging consistency across digital channels, campaigns, and events.

Digital Marketing & Campaign Execution

• Execute day-to-day digital marketing activities, including:

  • Website content updates and SEO optimization

  • Email and digital campaign deployment

  • Social media campaigns and analytics

  • Lead-nurture programs and marketing automation workflows

  • CRM input, cleanup, lead tracking and reporting

• Support lead-generation initiatives aligned with sales and business priorities.

• Track and report on campaign performance, supporting continuous improvement.

Content Development

• Create and maintain marketing content, including:

  • Website and product pages

  • Blogs, application notes, and case studies

  • Sales and event collateral

• Coordinate with product management, engineering, and applications teams to ensure technical accuracy and relevance.

Events & Trade Shows

• Support planning and execution of trade shows, industry conferences, and customer events.

• Develop supporting materials and pre-/post-event digital campaigns to maximize visibility and lead capture.

Multimedia

• Managing MarCom plan to execute activities on time and at a high level of quality

• Oversee product and customer-testimonial photoshoots and video creation, from planning through delivery of final assets

Project Management

• Create and maintain graphics, videos, gifs, etc. for digital and print product promotions

• Analyze campaign performance and recommend improvements

Research

• Gather prospect intelligence and subsequent outreach

• Gather data on competitors and industry trends to support marketing strategies

Cross-Functional Support

• Collaborate with product management, sales, and corporate marketing to align daily execution with broader business and marketing strategies.

• Help support marketing efforts across multiple brands and product lines in a growing, multi-portfolio environment.

Qualifications

• Bachelor’s degree in Marketing, Communications, Business, or a related field.

• 1+ years of experience in marketing communications, digital marketing, or demand generation, preferably in B2B science and technology marketing, including optics, aerospace, aviation, or general high-tech.

• Strong writing and content development skills, with experience supporting technical or complex products.

• Working knowledge of:

  • SEO and website content management, preferably WordPress

  • Email marketing and digital campaigns

  • Marketing automation and CRM tools, preferably Pardot, Salesforce.com, Oracle SalesCloud

  • Reporting tools and analytics

• Experience with Adobe Creative Cloud suite.

• Experience with video creation and editing a plus.

• Strong organizational skills with the ability to manage multiple projects and deadlines.

• Excellent verbal and written communication skills.

Preferred

• Experience in industrial metrology, precision manufacturing and semiconductor equipment.

• Familiarity working with global teams and supporting multiple product lines.

• Comfortable working in a hands-on, execution-focused role within a fast-paced environment.

Why Join Onto Innovation?

At Onto Innovation, we believe your work should matter—and so should your well-being. That’s why we offer competitive salaries and a comprehensive benefits package designed to support you and your family. From health, dental, and vision coverage to life and disability insurance, PTO, and a 401(k) with employer match, we’ve got you covered. You’ll also enjoy access to our Employee Stock Purchase Program (ESPP), wellness initiatives, and cutting-edge tools—all within a collaborative, inclusive culture where your contributions are valued and recognized.

Compensation & Growth

• Base Salary Range:

• Additional Rewards: Annual bonus opportunities and potential long-term incentives tied to both company and individual success.

Empowering Every Voice to Shape the Future:

Onto Innovation is committed to creating a workplace where every qualified candidate has an equal opportunity to succeed. We evaluate applicants based on skills, experience, and potential - without regard to race, color, religion, gender, sexual orientation, national origin, age, disability, veteran status, or any other characteristic protected by law. We believe diversity of thought and background drives innovation and strengthens our team.

Important Note on Export Compliance

For certain positions requiring access to technical data, U.S. export licensing review may be necessary for applicants who are not U.S. Citizens, Permanent Residents, or other protected persons under 8 U.S.C. 1324b(a)(3).