- Promote the bank’s mission and vision internally.
- Develop internal PR materials, including speeches, presentations, and adverts.
- Write and edit official content for the bank.
- Ensure proper use of Ecobank’s brand guidelines in all published materials and events.
- Implement the Group Brand Manual for all marketing and communication artwork.
- Create and update the bank’s collateral such as brochures, flyers, web content, signage, and adverts.
- Build and maintain a positive image of the bank through engagement with staff, media, and partners.
- Prepare or oversee media briefs, press releases, speeches, and other communication products.
- Manage relationships with media organizations, journalists, and major stakeholders.
- Manage external PR agencies engaged by the bank.
- Develop and implement marketing strategies aligned with business objectives.
- Plan, coordinate, and execute advertising, promotional, and communication campaigns.
- Support branches with communication and marketing materials.
- Manage approved marketing budgets and track expenses.
- Create and implement online/digital strategies including SEO, keyword search, SEM, and social media.
- Develop creative marketing concepts for various digital and media platforms.
- Plan, organize, and execute events, including customer events, partner events, marketing trainings, and roadshows.
- Coordinate cross-organizational engagement to support integrated marketing strategies.
- Support community activities and sponsorships by coordinating with branches and head office departments.
- Manage crisis communication efforts to protect and maintain Ecobank’s reputation.
- Develop bi-annual staff newsletters and monthly updates.
- Track and measure ROI on marketing and CX initiatives.
- Prepare weekly and monthly performance reports for management.
Ecobank Transnational Incorporated Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Ecobank Transnational Incorporated and has not been reviewed or approved by Ecobank Transnational Incorporated.
-
Healthcare Strength — Offerings include full medical cover with preventive care, free health screenings, counselling, and access to gyms in some locations. Wellness initiatives such as stress‑management workshops and, in some markets, dependent coverage are also described.
-
Leave & Time Off Breadth — Options include flexible working hours as well as maternity, compassionate, and study leave. Time‑off categories are presented as part of a broad benefits suite.
-
Strong & Reliable Incentives — Compensation design includes a performance‑based culture with annual bonuses and short‑ and long‑term incentive programs. Investment in training via Ecobank Academy complements these rewards.
Ecobank Transnational Incorporated Insights
Similar Jobs
What We Do
Ecobank Transnational Incorporated (‘ETI’) is the parent company of the Ecobank Group, the leading independent pan-African banking group. The Ecobank Group employs over 14,000 people and serves about 20 million customers in the consumer, commercial and corporate banking sectors across 35 African countries. The Group has a banking license in France and representative offices in Addis Ababa, Ethiopia; Johannesburg, South Africa; Beijing, China; London, the UK and Dubai, the United Arab Emirates. The Group offers a full suite of banking products, services and solutions including bank and deposit accounts, loans, cash management, advisory, trade, securities, wealth and asset management. ETI is listed on the Nigerian Stock Exchanges in Lagos, the Ghana Stock Exchange in Accra, and the Bourse Régionale des Valeurs Mobilières in Abidjan.
