Our client, a company in the financial industry sector, is seeking to hire a highly skilled Marketing Communications Manager who will be responsible for shaping and executing the company’s communication strategies to enhance brand visibility, drive audience engagement, and generate sales leads. The role includes managing all marketing communications activities, both digital and offline, while ensuring the brand's messaging is consistent, effective, and aligned with business goals. Key areas of focus include overseeing campaigns, content creation, social media strategy, public relations, and stakeholder communications. This role requires a blend of creative and strategic thinking to deliver impactful marketing initiatives that drive brand growth and revenue.
- Develop and implement creative marketing communication strategies and campaigns.
- Design communication plans that generate high-quality leads.
- Develop and execute digital marketing strategies that drive revenue growth and enhance brand positioning.
- Oversee the execution of marketing campaigns across digital and traditional platforms, ensuring they align with the company’s mission, vision, and strategic goals.
- Monitor the performance of all marketing communications campaigns and analyze industry trends.
- Lead and manage the Communications Unit, coordinating efforts across branches and locations to ensure optimal campaign execution.
- Motivate and mentor team members to enhance their skills, ensuring a collaborative team spirit that drives the achievement of organizational objectives.
- Support the professional development of the team, ensuring continuous improvement in their marketing communications expertise.
- Continuously manage and improve the company’s brand perception both internally and externally, ensuring alignment with organizational values.
- Plan and execute brand engagement activities through digital and physical media.
- Develop and manage the communications budget, ensuring campaigns and plans are executed within budget and deadlines.
- Coordinate with external communication consultants, agencies, and vendors to achieve goals within the allocated budget.
- Provide strategic support to other teams to ensure marketing communications efforts align with the overall customer experience and sales objectives.
Requirements
- Bachelor’s Degree in Marketing, Communications, Media, Public Relations, or a related field.
- Minimum of 10 years of experience in marketing communications or a similar role.
- Strong knowledge of marketing tools, digital media, and traditional communications channels.
- Proven experience in developing and implementing marketing strategies across diverse media.
- Demonstrated ability to lead, inspire, and manage a high-performing team.
- Excellent communication skills, both verbal and written, with a high level of attention to detail and aesthetics.
- Solid understanding of event marketing, media relations, and brand management.
- Proven project management, time management, and problem-solving abilities.
- Expertise in budget management and delivering results within tight financial constraints.
- Ability to build and maintain relationships with key stakeholders, both internally and externally.
Benefits
Skills Required
- Bachelor's Degree in Marketing, Communications, Media, Public Relations, or a related field.
- Minimum of 10 years of experience in marketing communications or a similar role.
- Strong knowledge of marketing tools, digital media, and traditional communications channels.
- Proven experience in developing and implementing marketing strategies across diverse media.
- Demonstrated ability to lead, inspire, and manage a high-performing team.
- Excellent communication skills, both verbal and written, with a high level of attention to detail and aesthetics.
- Solid understanding of event marketing, media relations, and brand management.
- Proven project management, time management, and problem-solving abilities.
- Expertise in budget management and delivering results within tight financial constraints.
- Ability to build and maintain relationships with key stakeholders, both internally and externally.
What We Do
StarGuide HR Consulting Limited is a Lagos-based human resources consultancy and outsourcing firm providing services such as HR business partnering, recruitment, payroll, training, and HR software solutions.
