Partner with stakeholders across the organization to help build campaigns and programs that include omnichannel and integrated marketing strategies, which are customer-centric while optimizing desired results
Own campaign and creative brief process to ensure a clear, concise, and comprehensive communication to stakeholders
Drive operational campaign process, execution, efficacy and data. Oversee campaign nomenclature structure, parameters, and tracking
Oversee lead process from inception to sales handover, driving consistency and accuracy, ensuring the process is strategic, efficient, and is optimized for results
Build relationships with media partners and/or agencies, negotiate contracts, develop and oversee advertising schedule/editorial calendar, project manage creative, provide guidance to stakeholders, report and analyze activity results, track budget
Draft press releases, manage media lists, distribute releases, pitch media, report results, deliver media training/coaching
Create experiential event experiences with unique event concepts, booth design, activation and program management using marketing automation software
Own tradeshow strategy and budget, identify opportunities of new shows to attend, manage calendar, make recommendations on participation such as speaking and sponsorship opportunities, oversee end-to-end tradeshow process from tradeshow selection through leads
Create and optimize event "packages" so they are easily activated on-site (events may include table-top shows, symposiums (Eppi Days), etc.
Drive the overall webinar experience, including consulting on best practices for engagement.
Capture and analyze data for marketing communication channels, determine success metrics, identify areas of success and areas of improvement, and make recommendations
Develop reports which showcase data, outcomes, and recommendations for marketing communication channels clearly and concisely to ensure campaign effectiveness
Up to 20% travel requirement (domestic & international)
Completed (Bachelor’s or Master’s) degree in marketing, communications or similar concentration
Minimum of 5-7 years of related work experience in marketing
Experience in an international and matrixed organization. Ideally, working with cross-cultural teams.
Working knowledge of CRM systems (Microsoft Dynamics a plus)
Knowledge of Power BI and SAP preferred
Life science industry experience is desirable
Strong project management skills
Compensation: $110k - $125k annually
Comprehensive Bonus Structure
Remote position
Competitive total rewards package including health, financial, and education benefits
Contribute to improving the human living condition
Direct impact on business
Top Skills
What We Do
Eppendorf is a leading life science company that develops and sells instruments, consumables, and services for liquid-, sample-, and cell handling in laboratories worldwide. Its product range includes pipettes and automated pipetting systems, dispensers, centrifuges, mixers, spectrometers, and DNA amplification equipment as well as ultra-low temperature freezers, fermentors, bioreactors, CO2 incubators, shakers, and cell manipulation systems. Consumables such as pipette tips, test tubes, microtiter plates, and disposable bioreactors complement the range of highest-quality premium products.
Eppendorf products are most broadly used in academic and commercial research laboratories, e.g., in companies from the pharmaceutical and biotechnological as well as the chemical and food industries. They are also aimed at clinical and environmental analysis laboratories, forensics, and industrial laboratories performing process analysis, production, and quality assurance.
Eppendorf was founded in Hamburg, Germany in 1945 and has about 5000 employees worldwide. The company has subsidiaries in 33 countries and is represented in all other markets by distributors.
Imprint: www.eppendorf.com/imprint
