The Marketing Communication Manager is responsible for managing the design, implementation, and management of a range of online & offline communication strategies and marketing activities. They work closely with colleagues worldwide in Sales, Product Marketing, Procurement, RA & QA, Finance, R&D, Manufacturing, and Supply Chain, to deliver in-year goals.
- Duties and responsibilities
- Developing and executing a results-driven, multi-platform communications strategy and plan aligned with corporate and brand direction while reflecting local priorities.
- Creating and managing all marketing materials and collateral in line with brand direction.
- Implementing online marketing activities, including social media, SEO/SEM, demand generation, raw lead generation, etc.
- Tracking the effectiveness of various campaigns and course corrections as required.
- Working closely with the Procurement team to manage communications spending and work with vendors and agencies to create and/or localize communications and marketing activities and develop supporting assets
- Leading the planning and implementation of PR and initiatives related to the brand.
- Assist with long-term branding strategy development aligned with business strategy
- Qualifications
- Bachelor’s degree in Marketing, Business Administration, or a related field.
- Experience Minimum of 3 years experience in a similar role in the IVD industry. Experience in genetics, molecular biology, immunology, or biochemistry preferred.
- Proficient in developing, executing, and measuring demand-generation programs that keep customers and
prospects engaged throughout the funnel.
- Must have strong written, graphical, and oral communication skills and knowledge of content development.
- A strong network of PR and media contacts would be highly advantageous.
- Must have a high level of attention to detail, including a proven ability to manage multiple and competing priorities simultaneously.
- Must have excellent interpersonal skills and be adept at building relationships with different stakeholders.
Must be able to travel 20% of the time
Skills Required
- Bachelor's degree in Marketing, Business Administration, or a related field
- At least 3 years of experience in a similar marketing communications role within the IVD industry
- Experience developing, executing, and measuring demand-generation programs
- Strong written, graphical, and oral communication skills
- Knowledge of content development
- Strong network of PR and media contacts
- High attention to detail and ability to manage multiple competing priorities
- Excellent interpersonal and relationship-building skills
- Experience in genetics, molecular biology, immunology, or biochemistry
What We Do
Healgen Scientific is a global in-vitro diagnostics (IVD) developer and manufacturer focused on making advanced diagnostics accessible and reliable. It develops and produces testing technologies for human and animal health, with products spanning infectious diseases, cardiovascular health, fertility and women's health, oncology, toxicology, and veterinary diagnostics. Its platforms include rapid lateral-flow and fluorescent immunoassays, Western blot, biochemistry, and molecular diagnostic methods such as PCR and LAMP.
