Marketing & Communications Manager

Posted 2 Days Ago
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Fort Mill, SC, USA
In-Office
Mid level
Energy • Solar • Renewable Energy
The Role
Leads Silfab Solar’s marketing and communications strategy, including integrated campaigns, digital and social media, website content, marketing collateral, market research, media and partner relationships, and brand consistency. Analyzes campaign performance and reports insights to executives while promoting sustainable energy solutions and ensuring communications meet applicable requirements.
Summary Generated by Built In
Company Description

Our purpose is to make a difference in the world by reducing carbon emissions and improving access to clean energy with every module we make.

At Silfab Solar, the energy of our people is the power behind our success. Our employees actively shape the solar innovations of tomorrow, while adhering to the highest ethical operating standards and promoting a respectful and safe workplace for our diverse workforce.

Our state-of-the art facilities in the US and Canada engineer and design the latest generation of solar products and utilize advanced manufacturing technology to produce high-efficiency PV cells and modules intended to outperform the market. As a profitable and rapidly expanding company in one of the fastest-growing sectors in the renewable energy industry, Silfab provides you with an incredible opportunity to build your career and contribute to a sustainable future. We are committed to investing in our employees, providing a dynamic and supportive environment for learning and professional growth.  We offer competitive pay, generous benefits, and opportunities for advancement, but more importantly, we offer you the ability to make a real difference in the world.

Together we can create a brighter, cleaner future for generations to come. 

Job Description

Summary of Position 

As the Manager of Marketing and Communications at Silfab Solar, you will be a key contributor to the strategic development and execution of the company's marketing initiatives. You will play a vital role in enhancing the brand presence, promoting our sustainable energy solutions, and effectively communicating our mission to diverse stakeholders. This position requires a creative and strategic thinker with a passion for sustainability and the ability to drive impactful marketing campaigns. 

Essential Duties and Responsibilities 

  • Develop and implement comprehensive marketing and communication strategies to promote Silfab Solar's brand and products. 
  • Create and oversee the execution of integrated marketing campaigns across various channels, including digital, social media, events, and traditional media. 
  • Collaborate with cross-functional teams to gather insights and develop marketing collateral that effectively communicates the benefits of Silfab Solar's sustainable energy solutions. 
  • Manage the company's online presence, including the website and social media platforms, ensuring content is current, engaging, and aligned with brand messaging. 
  • Conduct market research to stay informed about industry trends, customer needs, and competitor activities. 
  • Oversee the creation of marketing materials, including brochures, presentations, and other promotional materials. 
  • Build and maintain relationships with external partners, vendors, and media outlets. 
  • Measure and analyze the performance of marketing campaigns and initiatives, providing regular reports and insights to the executive team. 
  • Ensure brand consistency across all communication channels and materials. 
  • Stay informed about industry regulations and compliance requirements related to marketing communications. 

 

Qualifications

Skills  

  • Demonstrable knowledge and skills of digital marketing and analytical tools to pull, analyze, and summarize marketing and engagement data to evaluate performance and inform future campaigns.  
  • Strong organizational skills, with the ability to prioritize and handle multiple tasks with attention to detail.  
  • Exceptional customer service skills.  

Traits  

  • Outstanding verbal and written communication skills through a variety of channels. Must be capable of communicating with various stakeholders, including executive and C-level.  

Education and/or Experience  

  • Bachelor’s degree in Business, Marketing, or Digital Marketing, or equivalent work experience. Advance degree preffered. 
  • Minimum 4 years’ related experience in digital media or marketing.  
  • Minimum 2 years’ creating and executing digital content (for web and social media channels).  
  • Experience with digital marketing and analytical tools  
  • Proficiency in Microsoft Office Suite  

Preferred 

  • Proficiency with Adobe Photoshop, InDesign, and Illustrator.  
  • Proficiency with Microsoft CRM or Salesforce.  
  • Proficiency with graphic design  

Additional Information

Compensation and Benefits 

  • Competitive Market Wages 
  • Paid Time Off (vacation, sick, and holiday)  
  • 401(k) Retirement Plan  
  • Employee Assistance Program  
  • Medical/Dental/Vision Insurance Plans 
  • Health Savings Account option  
  • Supplemental/Voluntary Insurance Plans 
  • Employee Assistance Program  
  • Tuition Reimbursement Program  
  • Employee Recognition Programs 
  • Employee PV Panel Purchase Program

Additional Information

Silfab Solar is an Equal Opportunity Employer and is committed to fostering an inclusive workplace. All qualified applicants will receive consideration for employment without regard to race, color, religion, creed, sex, sexual orientation, gender identity or expression, national origin, age, disability, protected veteran status, or any other characteristic protected by applicable federal, state, or local law.

Any information provided during the application process will be maintained in accordance with applicable privacy laws and Equal Employment Opportunity (EEO) requirements.

Skills Required

  • Bachelor’s degree in Business, Marketing, Digital Marketing, or equivalent work experience
  • Minimum 4 years of related experience in digital media or marketing
  • Minimum 2 years of experience creating and executing digital content for web and social media channels
  • Experience with digital marketing and analytical tools
  • Proficiency in Microsoft Office Suite
  • Knowledge of digital marketing and analytical tools to analyze marketing and engagement data
  • Strong organizational skills and ability to prioritize multiple tasks with attention to detail
  • Exceptional customer service skills
  • Outstanding verbal and written communication skills, including communication with executive and C-level stakeholders
  • Advanced degree
  • Proficiency with Adobe Photoshop, InDesign, and Illustrator
  • Proficiency with Microsoft CRM or Salesforce
  • Graphic design proficiency
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The Company
HQ: Toronto
314 Employees
Year Founded: 2010

What We Do

Silfab Solar is the North American leader in the design, development and manufacture of high-efficiency, premium quality PV modules. Silfab leverages more than 40 years of solar experience and best-in-class technologies to produce the highest- rated solar modules. Silfab operates state-of-the-art facilities in the state of Washington and Toronto, Canada and will soon be manufacturing solar cells and PV modules in Fort Mill, South Carolina. Each operating facility features multiple automated production lines, certified to the ISO 9001:2015 Quality Management System standard, and just-in-time manufacturing to deliver Buy American approved PV modules specifically designed for and dedicated to the North American market. Visit www.silfabsolar.com for more information.

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