Marketing & Communications Manager

This position is based at our corporate office in Indianapolis, so candidates must live within commuting distance. The salary range is $65-$80K, and the role primarily provides marketing and communications support to the Goodwill Foundation, the organization’s fundraising arm.

Job Summary

The Manager, Marketing & Communications develops and executes integrated marketing and communications strategies that support Goodwill Legacy Group’s business, mission, education, foundation, and community impact goals. Serving as a trusted advisor to organizational leaders, this role partners with stakeholders across multiple divisions to deliver audience-centered communications that drive engagement, awareness, and results.  As the subject matter expert on Goodwill’s services, programs, and key audiences, this role develops strategic communications plans, creates compelling content, and leads storytelling efforts across digital, social media, web, email, publications, media relations, and internal communications channels. This role also provides communications counsel to leadership, manages multiple priorities in a fast-paced environment, and leads, develops, and supports one direct report.

Example Duties and Activities 

• Develop and execute marketing and communications strategies that support organizational goals across retail, mission services, education, foundation, commercial services, and corporate functions.

• Serve as a strategic communications partner to leaders and stakeholders, providing counsel, recommendations, and solutions to support business and mission objectives.

• Create and implement audience-centered communications plans, campaigns, and messaging strategies for internal and external audiences.

• Lead storytelling efforts that elevate awareness of Goodwill’s impact, services, employees, students, families, donors, and community partners.

• Develop, write, edit, and manage content for newsletters, websites, email communications, publications, advertising, presentations, events, and other marketing materials.

• Manage and optimize social media, digital marketing, and web content strategies to support engagement, recruitment, fundraising, and business growth objectives.

• Monitor and analyze communications, digital marketing, and web performance metrics to evaluate effectiveness and inform future strategies.

• Support donor acquisition, donor retention, annual campaigns, special campaigns, events, and foundation communications initiatives.

• Develop communications and marketing strategies that support participant recruitment, community outreach, and awareness for mission and education programs.

• Support business development and marketing efforts for retail operations, commercial services, eCommerce, and other revenue-generating initiatives.

• Coordinate media relations activities, including story development, pitching, responding to inquiries, and identifying opportunities to increase organizational visibility.

• Support the planning, development, and production of the organization’s Annual Report and other major publications.

• Collaborate with Marketing & Communications team members to develop integrated campaigns, content, and communications opportunities across the organization.

• Support organizational strategic initiatives, including the execution of Strategic Work Plans through communications planning and content development.

• Manage, coach, and develop direct reports by providing regular feedback, performance support, and professional development opportunities.

Required Competencies 

• Degree and Credential Requirements - Bachelor’s degree in communication, marketing, public relations, journalism, or a related field.

• Communications Process Expertise - Develops and executes integrated marketing, communications, and public relations strategies that support organizational objectives. Demonstrates success identifying target audiences, developing key messages, and creating compelling content across print, web, email, social media, video, and other communication channels. Skilled in interviewing, writing, editing, and storytelling to effectively communicate the impact of people, programs, services, and communities. Builds strong relationships that foster trust and uncover meaningful stories. Experienced in media relations, story pitching, and securing earned media opportunities. 

• People Management - Leads, coaches, and develops team members through ongoing feedback, mentorship, and professional development. Establishes clear expectations, fosters accountability, and creates an environment where employees can grow, contribute, and succeed. Supports individual and team performance while promoting collaboration, engagement, and continuous learning. 

• Project Management (Marketing) - Manages multiple projects, campaigns, and priorities simultaneously while ensuring successful execution within established timelines and budgets. Develops project plans that identify objectives, resources, deadlines, and measures of success. Anticipates challenges, adapts to changing priorities, and implements solutions that support efficient project completion. Demonstrates sound judgment and strong problem-solving skills when navigating competing demands and organizational needs. 

• Strategic Partner - Serves as a trusted advisor to leaders and stakeholders by aligning marketing and communications strategies with organizational priorities. Understands business and mission objectives and translates them into effective communications approaches that engage target audiences and drive results. Uses critical thinking, business acumen, and data-informed decision-making to evaluate opportunities, provide recommendations, and influence outcomes. Builds collaborative relationships and effectively navigates change while maintaining a focus on organizational success. 

• Editing and Proofreading - Applies a high degree of detail attention related to the writing and review of one’s own or others’ written work.  Uses a critical eye in evaluating content, grammar, punctuation, etc.  Communicates clearly and tactfully with all team members any changes, suggestions, and directions for improvement.

• Communication Skills - Articulates thoughts and expresses ideas effectively using oral, written, visual, and non-verbal communication skills, as well as listening skills to comprehend customers' needs. Delivers information in person, in writing, and in a digital world.

• Planning and Prioritization - Manages competing demands by effectively organizing issues by relevance considering operational objectives and customer service excellence. Excellent time management, planning, scheduling, and coordination skills. Is able to work in a highly structured environment and quickly adapts to changes in priorities or deadlines while maintaining a positive attitude. Effectively navigates complex situations to ensure that tasks are completed on time and to a high standard.

• Teamwork - Works well with others and makes valued contributions in a team setting to achieve the required goals and outcomes. Contributes to creating a positive work environment that promotes productivity, mentoring, teamwork, and partnership.

• Technical Knowledge - Has proficient knowledge of G Suite, MS Office, database mining and management, and Internet searching.  Skilled at using a data-tracking system to record contacts, media results, and categories of coverage.

• Ethical - Adheres to procedures and protocol, including maintaining confidentiality in passwords, logging on and off procedures, and adherence to Goodwill’s values.  Protects information that is not yet public.

Other Requirements

• Background Screening - All candidates must pass a pre-employment background check. 

• Driving - Must have a valid driver’s license, up-to-date auto insurance, and a good driving record.

• Travel - Is willing to conduct local travel within the territory of Goodwill Legacy Group as needed for marketing support.

• Event Support – Must be available to attend and assist with organizational and Foundation events as needed, including occasional events outside regular business hours.

Benefits: Full-time employees may participate in a comprehensive benefits program that includes:

• Continuing education and leadership development as well as tuition reimbursement

• Comprehensive health plan

• Generous paid time off (PTO) and paid holidays

• Sabbatical and parental leaves

• Life, dental and vision insurance

• Short- and long-term disability plans

• Nationally recognized preventive health and wellness program

• Section 125 pretax health spending account, dependent care spending account, and premiums

• Retirement planning options with generous company % match

• Eligible for the Public Student Loan Forgiveness (PSLF) program

Mission and Values: click here (for IN) and here (for IL)

Goodwill Legacy Group is an EEO Employer/Vet/Disabled employer