Marketing Communications Manager

Posted 12 Days Ago
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Nijmegen, NLD
In-Office
Senior level
Semiconductor
The Role
Lead integrated marketing communications campaigns for semiconductor business groups, overseeing planning, messaging, content, events, execution, measurement, and optimization. Serve as a strategic communications partner to stakeholders, develop audience-focused content across channels, support product launches, analyze campaign performance, ensure consistent messaging, and use AI-enabled tools to improve engagement and efficiency. Coach junior team members and align communications with commercial priorities.
Summary Generated by Built In

About Nexperia

Nexperia is a leading manufacturer of essential semiconductors — components that are indispensable in virtually every electronic design worldwide. Our products are recognized as the benchmark for efficiency, size, power consumption and performance.
 

Headquartered in Nijmegen, the Netherlands, and with more than 100 billion products shipped annually and thousands of employees across Asia, Europe and the United States, Nexperia is a successful and ambitious organization with exciting plans for the future. To achieve these ambitions, we rely on exceptional people — and we hope you will be one of them.

About the role

As a Marketing Communications Manager, you will act as a strategic communications partner to our Business Groups and key stakeholders. You will translate business priorities, product strategies and market opportunities into integrated campaigns, highquality content and impactful communication initiatives across multiple channels.
 

You will lead endtoend campaign execution — from planning and messaging development to delivery, measurement and continuous optimization. Working closely with Product Management, Marketing, Applications, Regional Marketing Managers and Senior MarCom colleagues, you will ensure that communication activities are aligned, audiencefocused and contribute directly to commercial success.
 

In this role, you will be recognized as a subject matter expert within your Business Group or site. You will advise stakeholders on messaging, content strategy, channel selection and campaign effectiveness, while leveraging AIenabled communication tools and datadriven insights to enhance efficiency and engagement.
 

Alongside managing your own portfolio of projects, you will support junior team members through coaching, knowledge sharing and bestpractice guidance.
 

What you will do

  • Lead integrated marketing communication campaigns from planning through execution.
  • Develop compelling content tailored to multiple audiences and channels.
  • Drive strategic event planning and execution.
  • Serve as the primary communications interface for designated Business Groups.
  • Define campaign objectives, messaging, tactics and measurement frameworks.
  • Analyze campaign and channel performance and provide actionable recommendations.
  • Manage communication plans for product introductions and strategic initiatives.
  • Apply AIenabled tools to enhance content creation and audience engagement.
  • Ensure consistent and compelling messaging across all touchpoints.
     

What success looks like

  • Integrated campaigns delivered on time, within scope and achieving defined objectives.
  • Content that is engaging, audiencefocused and aligned with business priorities.
  • Stakeholders view Marketing Communications as a trusted strategic partner.
  • Campaign performance is measured effectively, with insights driving continuous improvement.
  • Business Groups receive proactive communications support that enables product and commercial success.
  • Messaging remains consistent and compelling across channels and audiences.
  • New technologies, including AIenabled communication tools, are leveraged to improve effectiveness and efficiency.
     

What you will need

  • A Bachelor’s or Master’s degree in Marketing, Communications, Business Administration or equivalent experience.
  • Minimum of 5 years of experience in Marketing Communications within an international B2B environment, preferably in technology or semiconductors.
  • Advanced copywriting and communication expertise.
  • Experience with integrated campaign management.
  • Familiarity with AIenabled communication tools.
  • Understanding of semiconductor markets and Nexperia products (or willingness to learn).
  • Strong audience and persona development capabilities.
  • Expertise in content strategy and content creation.
  • A critical and creative approach to problemsolving.
  • Strong analytical skills and the ability to translate insights into action.
  • Business orientation and the ability to align communication with commercial priorities.
  • A focus on delivering measurable results in a fastpaced environment.
     

About the team

Join a fastpaced Marketing Communications team that shapes how our business is seen and experienced. We combine creativity, insight and strategic thinking to deliver impactful campaigns, strengthen our reputation and support business success across multiple channels and audiences.

Talent acquisition based on Nexperia vacancies is not appreciated. Nexperia job adverts are Nexperia copyright © material and the word Nexperia® is a registered trademark.

D&I Statement

As an equal-opportunity employer, Nexperia values diversity not just because it is the right thing to do but because diverse teams perform better. We are dedicated to being inclusive, and a proof point of this dedication is that we were the main partner of the very first Dutch Paralympic Team NL House during the Paris 2024 Paralympic Games. Our recruitment process is inclusive and accessible to all, and we consider all applicants fairly, as well as providing a safe work environment and reasonable adjustments where requested.

In addition, we offer our colleagues the possibility to join employee resource groups such as the Pride Network Group or global and local Women's groups. Nexperia is committed to increasing women in management positions to 30% by 2030.

Skills Required

  • Bachelor’s or Master’s degree in Marketing, Communications, Business Administration, or equivalent experience
  • Minimum of 5 years of Marketing Communications experience in an international B2B environment
  • Advanced copywriting and communication expertise
  • Experience managing integrated campaigns
  • Familiarity with AI-enabled communication tools
  • Understanding of semiconductor markets and Nexperia products, or willingness to learn
  • Audience and persona development capabilities
  • Content strategy and content creation expertise
  • Strong analytical skills and ability to translate insights into action
  • Business orientation and ability to align communications with commercial priorities
  • Critical and creative problem-solving approach
  • Ability to deliver measurable results in a fast-paced environment
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The Company
HQ: Nijmegen
3,887 Employees

What We Do

Headquartered in the Netherlands, Nexperia is a global semiconductor company with a rich European history and over 15,000 employees across Europe, Asia, and the United States. As a leading expert in the development and production of essential semiconductors, Nexperia’s components enable the basic functionality of virtually every electronic design in the world – from automotive and industrial to mobile and consumer applications. The company serves a global customer base, shipping more than 100 billion products annually. These products are recognized as benchmarks in efficiency – in process, size, power and performance. Nexperia's commitment to innovation, efficiency, sustainability, and stringent industry requirements are evident in its extensive IP portfolio, its expanding product range and its certification to IATF 16949, ISO 9001, ISO 14001 and ISO 45001 standards. For questions or more information about our career opportunities: [email protected] Connect with us today and become a part of TeamNexperia! Nexperia - Efficiency Wins.

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