The Role
Develop and execute global marketing communications and brand strategies. Lead multi-channel campaigns (digital, social, email, events, traditional), brand strategy and protection, stakeholder partnerships, and data-driven optimisation. Manage budgets, agencies, and a geographically distributed team, support internal communications, and advance digital marketing through martech and AI-enabled solutions.
Summary Generated by Built In
We are looking for a talented Marketing Communications Manager to join our Communications Department at STAMFORD | AvK (Cummins Generator Technologies), part of Cummins, in Peterborough, United Kingdom.
In this role, you will make an impact in the following ways:
- Develop and execute global marketing communications and brand strategies that support business objectives and drive measurable growth.
- Lead the planning, delivery, and optimisation of integrated multi-channel marketing campaigns across digital, social media, email, events, and traditional channels.
- Lead brand strategy, proposition and protection, to strengthen brand and resonate with key customer and stakeholder audiences.
- Build strong partnerships with stakeholders across sales, product, communications, and leadership teams to ensure alignment and successful campaign execution.
- Use marketing analytics, performance data, and customer insights to evaluate results, identify opportunities, and support data-driven decision making.
- Lead, coach, and develop a high-performing global team, fostering engagement, capability growth, and continuous improvement.
- Manage budgets, financial controls, risks, and project priorities to ensure marketing initiatives are delivered efficiently, on time, and within budget.
- Support with internal communications planning and execution.
- Drive digital marketing excellence by advancing digital channel activity, exploring AI-enabled marketing solutions, and optimising the marketing technology stack.
To be successful in this role, you will need the following:
- Strong strategic marketing communications experience, with the ability to develop and implement successful global marketing campaigns.
- Digital marketing expertise, including experience with marketing technology platforms, digital channels, analytics tools, and emerging technologies such as AI.
- Excellent leadership, stakeholder management, and talent development skills, with experience leading and influencing teams across multiple locations.
- Strong analytical, project management, and problem-solving capabilities, with the ability to manage competing priorities and deliver results in a fast-paced environment.
Additional Responsibilities Unique to this Position
QualificationsEducation / Experience:
- College, university, or equivalent degree in Marketing, Communications, Business, or a related field, or equivalent experience required.
- Significant experience in marketing communications, brand management, or digital marketing, preferably within a B2B and global business environment.
- Experience managing teams, including coaching, performance management, and career development activities.
- Product marketing experience and experience leading geographically distributed teams are highly preferred.
- Demonstrated success managing marketing budgets, agency or supplier relationships, and complex cross-functional projects.
- Global marketing experience and a strong understanding of international markets, customer segments, and go-to-market strategies preferred.
Skills Required
- Degree in Marketing, Communications, Business, or equivalent experience
- Significant experience in marketing communications, brand management, or digital marketing (preferably B2B and global)
- Digital marketing expertise including marketing technology platforms, digital channels, analytics tools, and emerging technologies such as AI
- Experience managing teams, including coaching, performance management, and career development
- Experience managing marketing budgets, agency or supplier relationships, and complex cross-functional projects
- Product marketing experience
- Experience leading geographically distributed/global teams and understanding of international markets
- Strong leadership, stakeholder management, analytical, project management, and problem-solving skills
Cummins Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Cummins and has not been reviewed or approved by Cummins.
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Retirement Support — A 401(k) with company contribution/match and both defined contribution and defined benefit pension plans are offered, alongside profit sharing and an employee stock purchase plan. This mix supports long-term savings and financial security.
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Healthcare Strength — Multiple medical plan options (HSA, HSA Plus, PPO) with dental, vision, life and long-term disability coverage are provided, along with telehealth, mental-health support, and wellness tools. In-network protections and HSA/HSA Plus structures are described to help manage costs.
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Parental & Family Support — Paid maternity and paternity leave, family medical leave, and adoption assistance are offered. Reduced or flexible hours and unpaid extended leave options further support caregiving needs.
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The Company
What We Do
At Cummins, we empower everyone to grow their careers through meaningful work, building inclusive and equitable teams, coaching, development and opportunities to make a difference. Across our entire organization, you'll find engineers, developers, and technicians who are innovating, designing, testing, and building. You'll also find accountants, marketers, as well as manufacturing, quality and supply chain specialists who are working with technology that's just as innovative and advanced.
