Marketing Communications Designer - Mexico

Reposted 5 Days Ago
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Mexico City, Cuauhtémoc, Mexico City, MEX
In-Office
Mid level
Kids + Family • Retail
The Role
The Marketing Communications Designer creates visual storytelling assets, including digital and video content, to enhance Kids2's marketing communications and collaborations. The role involves working cross-functionally to produce engaging visuals for various marketing needs.
Summary Generated by Built In

At Kids2, we’re really good at what we do. And when we’re great at our jobs, we help parents be great at their jobs.

Parenting is demanding, and that’s where we come in. We want to reimagine how brands can make it easier for early stage parents – not by just selling them products, but by providing holistic solutions that transcend borders, categories and aisles.

No matter our title or department, at Kids2, our job is to create more tiny wins for parents, so they can create bright futures for their little ones. That’s a big task!

We’re serious about what we do, AND we love to have fun. Our team is hardworking, entrepreneurial, and passionate about helping families create millions, if not billions of tiny wins.

SUMMARY

We are seeking a Marketing Communications Designer to create compelling, visual storytelling that supports Kids2’s in-market launches, marketing communications and B2B efforts. This role will focus on designing digital and video assets that help our global teams tell a cohesive Kids2 enterprise story - elevating our brands, capabilities, and partnerships with retailers and other key stakeholders. In-market retail product launch experience in Mexico is a must! 

The ideal candidate combines strong digital design skills and storytelling. They can translate complex ideas into clear, engaging visuals and are comfortable working across presentations, social/digital content, and short-form video. 

This highly cross-functional role partners closely with Category, Social,  Marketing, Communications, Sales, E-commerce, and Creative teams to ensure storytelling reflects a shared direction. 

The ideal candidate is also creative, collaborative, and detail-oriented, with a passion for global brand storytelling. They bring ideas to life through thoughtful design and development, and possess excellent verbal and written communication skills in English. 

PRIMARY RESPONSIBILITIES AND ESSENTIAL FUNCTIONS:

  • Develop in-market retail product launch campaign and design all marketing materials 

  • Support at-large marketing campaigns including B2B and corporate focused visuals (newsletters, PPT, campaign graphics, etc.) and social media 

  • Edit and produce short-form video content that supports: 

    • Sales storytelling (sell-in videos) 

    • Social

    • Corporate and brand narrative (company story, capabilities, milestones) 

  • Edit and produce short-form video content that supports:

    • Sales storytelling (sell-in videos)

    • Social

    • Corporate and brand narrative (company story, capabilities, milestones)

  • Collaborate closely with Category, Social, Marketing, Communications, Sales, E-commerce, and Creative teams to understand objectives and translate them into effective visual communications that tell Kids2 enterprise strategy in compelling, insight-led narratives that connect our purpose, brands and products into a cohesive story. 

  • Adapt existing creative and footage into new formats, cuts, and specs for different channels, audiences, and retailers. 

  • Maintain organized libraries of visual assets, templates, and footage for reuse and consistency. 

  • Manage multiple projects and deadlines in a fast-paced environment, proactively communicating status and timing.  

  • Partner with key stakeholders to ensure communications support promotional calendars, key moments, and creative assets. 

  • Develop copy and visuals that bring collaborations, launches, milestones, and initiatives to life. 

QUALIFICATIONS & EXPERIENCE

  • Proof of developing, designing and executing in-market retail product launch campaign in Mexico. 

  • 4-6 years of experience in marketing communications (B2B, corporate, Sales support, and/or MarCom) 

  • Excellent Spanish and English written skills and strong command of verbal communication. 

  • Familiarity with social media tools and platforms. 

  • Familiarity with marketing and design platforms. 

  • Strong proficiency in Microsoft Office Suite, with proven ability to create visually engaging marketing materials and tools. 

  • Highly organized with the ability to manage multiple priorities and meet deadlines. 

  • Collaborative team player comfortable working across departments. 

  • Passion for global brand storytelling and helping partners express and extend the brand authentically and creatively. 

  • Ability to deal with changing environments, tight timelines and multiple projects.  

  • Ability to execute and excel in high-paced organization. 

  • Team player mindset with a high level of energy and enthusiasm. 

EDUCATION & SKILLS

  • Bachelor’s degree in Marketing, Graphic Design, Digital Design,  related field. 

  • Strong communication, organizational, and design skills. 

  • Exceptional attention to detail and ability to synthesize direction into compelling stories and stories. 

  • Creative mindset with an understanding of marketing storytelling across digital and partner channels. 

  • Fluency in English and Spanish (written and verbal). Additional languages a plus. 

  • Portfolio demonstrating strong digital design (presentations, social, web, B2B/corporate) and video/motion work. 

  • Advanced proficiency in Adobe Creative Cloud: Photoshop, Illustrator, InDesign 

  • Premiere Pro and After Effects 

  • Strong proficiency in Microsoft PowerPoint; able to create elevated, on-brand decks for Sales and leadership. 

  • Solid understanding of digital production standards (RGB vs. CMYK, resolution, file formats, platform specs). 

  • Excellent visual storytelling, layout, and typography skills. 

  • Highly organized, detail-oriented, and comfortable managing multiple, fast-turn projects. 

  • Collaborative team player with strong communication skills and a proactive mindset. 

CERTIFICATES, LICENSES, REGISTRATIONS

  • No specific certifications required.

COMPUTER/TECHNICAL SKILLS

  • Proficiency in Microsoft Office Suite. 

  • Working knowledge of Canva  

  • Proficient in Mac OS. 

  • Adobe Creative Cloud: Photoshop, Illustrator, InDesign, Premiere Pro, After Effects, Acrobat. 

  • Microsoft Office Suite: PowerPoint, Word, Excel, Outlook. 

  • Familiarity with social and digital platforms (e.g., LinkedIn, YouTube, basic CMS tools) and their asset requirements. 

  • Familiar with AI generation tools.  

PHYSICAL DEMANDS

  • While performing the duties of this job, the team member is regularly required to talk and hear. 

  • The team member frequently is required to sit; have flexible use of hands; reach with hands and arms; and stoop, kneel, crouch, or crawl. 

  • The team member is occasionally required to stand, walk, and taste or smell. 

  • The team member must regularly lift and/or move up to 10 pounds and occasionally lift and/or move up to 25 - 50 pounds. 

  • Specific vision abilities required by this job include close vision, distance vision, color vision, peripheral vision, depth perception, and the ability to adjust focus.

WORK ENVIRONMENT

  • General office environment

  • Expected in office at minimum 3 days/week and moving towards 5 days/week.

We offer competitive pay, flexible hours, and generous benefits. Plus, to keep things fun (because we are all kids at heart), we offer a host of team member activities and philanthropic efforts throughout the year and company-wide awards and recognition for a job well done!

Check out our website at www.kids2.com and our social media pages on LinkedIn, Facebook and Instagram for more information and open positions in the career section.

Drug Free Workplace M/F/D/V

Skills Required

  • 4-6 years of experience in marketing communications (B2B, corporate, Sales support, or MarCom)
  • Fluency in English and Spanish (written and verbal)
  • Bachelor's degree in Marketing, Graphic Design, Digital Design, or related field
  • Advanced proficiency in Adobe Creative Cloud tools
  • Strong proficiency in Microsoft Office Suite, especially PowerPoint
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The Company
HQ: Atlanta, GA
545 Employees
Year Founded: 1969

What We Do

Kids2 is a global consumer goods company that designs products & holistic solutions to help early-stage parents and families create tiny wins that build bright futures. The Kids2™ brand portfolio includes the leading infant, baby, and toddler brands Baby Einstein™, Bright Starts™, and Ingenuity™. Headquartered in Atlanta, Kids2 spans globally with 12 offices in four continents serving customers in more than 90 countries and has been inventing and reinventing baby products for 50 years. Led by CEO Ryan Gunnigle, it operates with an agile start-up approach, which fosters the company's growing success.

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