Scope of the Role:
We are seeking a highly organized and reliable Fashion PR and Marketing Assistant to join our dynamic Brand Team. In this role, you will support the planning and execution of innovative campaigns that shape and elevate our brand presence on a global scale within the fashion industry. Your day-to-day work will be to support the Marketing and Communication team across PR, brand marketing, events, and talent (VIP & influencer). Your contributions will positively impact the business and brands culture through effective collaboration, a reliable nature and an appreciation for sustainable practices.
Duties & Responsibilities:
- Assist in executing PR and Marketing strategies that align with the brand’s values and market trends.
- Manage the PR & Marketing calendar to support strategic planning across all markets and agencies.
- Assist in the day-to-day running of the marketing and press office including administrative duties (detailed below)
- Support the team on general admin including reporting, event co-ordination, invoicing, product & sample ordering, coverage monitoring, calendar management, database maintenance & management of seasonal assets both for the global markets and external partners & agencies.
- Support the Marketing Manager across all activity including media, events, partnerships, wholesale and retail activations
- Support the Communications Team (PR & VIP Managers) across all activity including press & influencer/VIP requests, gifting, events, sample management
- Assist in briefing the Creative Studio team via Asana on press and marketing materials across projects.
- Monitor, analyse and maintain reports for media coverage, social media engagement, and campaign performance metrics to inform ongoing strategies.
- Assist the team in maintaining project timelines to help ensure all campaign milestones and deliverables are met on schedule to support successful launches across markets.
- Build and nurture strong relationships with media contacts, influencers, and industry partners.
- Execute all tasks with precision and professionalism, upholding brand integrity and embodying the Mulberry Spirit.
- Stay informed about emerging fashion trends, cultural movements, and sustainability innovations to relay developments to the wider team.
- Uphold and ensure consistent messaging across all channels.
Culture:
- Embrace and demonstrate the Mulberry values and behaviours: honesty, dynamism, and a community-oriented spirit.
- Support Mulberry to deliver an inclusive culture, through behaving in a way that is open-minded and respectful towards others, and understanding that your views, opinions, and experiences may not always be shared by your colleagues.
- Act as an ambassador for Mulberry and communicate positively about the brand.
Sustainability:
- As a certified B Corp, we are committed to using business as a force for good. You’ll be encouraged to incorporate environmentally and socially responsible practices into your work, supporting our Made to Last strategy across Climate, Circularity, and Community.
- Help foster a culture where diversity is celebrated and every individual feels valued, respected, and included. Champion equity, empathy, and understanding in all interactions - internally and externally.
Skills & Knowledge:
- Exceptionally organised with the ability to manage multiple projects simultaneously.
- Proven reliability and a proactive approach to problem-solving and task completion.
- Strong communication and interpersonal skills.
- Experience with platforms and tools such as Asana, Launchmetrics, Lefty and Dash is a plus.
- Appreciation of sustainable fashion principles.
Skills Required
- Exceptional organizational skills and ability to manage multiple projects simultaneously
- Proven reliability and proactive approach to problem-solving and task completion
- Strong communication and interpersonal skills
- Experience with Asana, Launchmetrics, Lefty, and Dash
- Appreciation of sustainable fashion principles
What We Do
Established in Somerset in 1971 around a kitchen table, Mulberry has grown to be the largest maker of luxury leather goods in the United Kingdom. With a bold contemporary take on British heritage and a focus on responsible craft, our ambition is always to create progressive luxury pieces that are made to last. Sustainability has been at the heart of Mulberry since its inception, and in 2021, to mark our fiftieth anniversary, we launched our Manifesto. In it, we detail our commitment to be transformative in our thinking and actions in every area, from sourcing and manufacturing, to production, to our relationships with the communities around us. The Manifesto provides the foundations of its commitment to a regenerative and circular supply chain by 2030 – only then can we be a business that truly is Made to Last. Believing our bags should have long – if not multiple - lives, Mulberry offer customers artisanal repair and restoration services at our Lifetime Service Centre in Somerset. In 2020 we also introduced two new propositions: The Mulberry Exchange, a circular resale platform offering authenticated pre-loved Mulberry bags, including rare and archive styles, and Buy-Back, a service allowing customers the opportunity to trade in their existing Mulberry bag for credit towards a new purchase. Mulberry may now be a global brand, currently made up of over 1,200 employees all over the world, across offices, stores, and factories, but our values remain the same. As an equal opportunities employer, we are committed to Diversity, Equity, and Inclusion in the workplace, and we focus on improving our impact on people, as well as the planet
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