Marketing Communications and Automation Manager

Posted 7 Days Ago
Be an Early Applicant
Lansdowne, VA, USA
In-Office
70K-85K Annually
Senior level
Social Impact
The Role
Manage email and SMS marketing, Salesforce Marketing Cloud automation, personalized customer journeys, CRM segmentation, and cross-channel campaigns. Analyze performance, testing results, deliverability, and audience data to improve engagement. Collaborate with marketing, fundraising, ministry, IT, and analytics teams, while coaching one direct report and supporting platform integrations and data quality.
Summary Generated by Built In


Want to make a difference? Join an organization committed to sharing the hope of true transformation with those impacted by incarceration for nearly 50 years. Prison Fellowship® is the nation's largest Christian nonprofit equipping the Church to serve currently and formerly incarcerated people and their families, and to advocate for justice and human dignity.

Prison Fellowship and its church partners encounter Jesus with those behind bars, breaking cycles of crime and prayerfully anticipating a revival of justice, mercy, and hope in our culture.

Prison Fellowship® is an organization committed to the highest standards of conduct, ethics, and Christian values. Our conduct is guided by and grounded in the Bible, as reflected in our Statement of Faith below.

What We Are Looking For

A skilled marketing and communications professional who can help Prison Fellowship deliver timely, impactful, and well‑crafted digital communications to supporters, volunteers, and constituents. This individual will serve as the in‑house expert for email and SMS platforms, oversee marketing automation workflows, and collaborate across teams to create personalized audience experiences that strengthen engagement and advance the mission.

Working closely with marketing, fundraising, technical teams, and ministry programs, this person will manage email/SMS deployment, build automated user journeys, support CRM‑based audience segmentation, and analyze communication performance to drive continuous improvement. The strongest applicants are detail‑oriented, creative, analytical, and comfortable managing multiple projects in a fast‑paced environment.

Role Responsibilities

Email & SMS Marketing
  • Oversee development and delivery of timely, high‑quality email and text communications
  • Collaborate with marketing and ministry teams to craft compelling messages
  • Conduct ongoing optimization testing to improve KPIs such as conversions and click‑through rates
  • Recommend design and content improvements based on audience insights
Marketing Automation
  • Build personalized user journeys using Marketing Cloud
  • Develop drip campaigns, welcome series, cross‑promotions, and automated communication streams
  • Support integration of marketing platforms, digital advertising channels, and web properties
  • Report regularly on communication performance and deliverability
Management
  • Provide strategic direction, coaching, and skill development for a direct report
  • Conduct weekly check‑ins, annual reviews, and goal setting
CRM & Audience Management
  • Manage segmentation, list creation, and personalization across CRM and marketing platforms
  • Translate customer data and engagement signals into actionable audience strategies
  • Maintain frameworks for lifecycle marketing and cross‑channel campaigns
  • Partner with IT and analytics teams to ensure data accessibility and quality
  • Monitor list health, deliverability, and sender reputation
Key Qualifications
  • 5–7 years of experience in email automation, platform support, IT support, marketing, or email optimization
  • Bachelor’s degree in marketing, communications, or a digital‑related field (Master’s preferred)
  • Experience with Marketing Cloud and Salesforce CRM required
  • Proficiency in SQL, HTML, Microsoft 365, and dashboard creation tools (PowerBI or equivalent)
  • Strong writing, editing, and communication skills
  • Ability to analyze testing results, interpret needs, and develop creative solutions
  • Demonstrated ability to manage multiple projects and collaborate across teams
  • 1–2 years of experience managing or coaching team members or volunteers
  • Attention to detail and strong analytical mindset
  • Ampscript experience preferred
Work Arrangement
  • Remote/work‑from‑home position
  • Up to 5% travel required

Salary at Prison Fellowship is determined by a variety of factors. For this full-time position, the budgeted salary is projected to be $70,000-$85,000 annually.

Why Join Prison Fellowship

At Prison Fellowship, we're committed to supporting the overall well-being of our employees through comprehensive benefits, generous paid time off, and opportunities for professional growth.

Full-time employees enjoy:

  • Medical, dental, and vision insurance
  • Life and disability insurance
  • Retirement account funding
  • Flexible Spending Accounts (FSAs)
  • Paid maternity and parental leave
  • Generous paid time off, including:
    • 14 paid holidays
    • 15 vacation days
    • 10 sick days
    • 39 total paid days off annually after one year of employment
  • Additional benefits and wellness resources

Part-time employees who regularly work 20 or more hours per week are eligible for select benefits on a prorated basis (excluding health insurance).

Beyond our benefits, you'll find a collaborative, mission-driven culture, supportive teammates, innovative technology tools, and meaningful opportunities for personal and professional development. Join us in making a lasting impact while building a rewarding career.

Our Statement of Faith

The Foundation of What We Believe

As a Christian organization, Prison Fellowship believes in the full authority of the Bible as God's inspired Word and the complete tenets of the Apostles' Creed and the Nicene Creed.

We believe in one God, Creator and Lord of the Universe, the co-eternal Trinity: Father, Son, and Holy Spirit. We believe that Jesus Christ, God's Son, was conceived by the Holy Spirit, born of the Virgin Mary, lived a sinless life, died a substitutionary atoning death on the cross, rose bodily from the dead, and ascended to heaven where, as truly God and truly man, He is the only mediator between God and man. We believe that the Bible is God's authoritative and inspired Word, without error in all its teachings.

How We Are Compelled to Live and to Act

We believe that Christians, both individually and corporately, must submit to the Bible as God's authoritative, divine, and inspired Word in all matters of belief and conduct.

Skills Required

  • 5-7 years of experience in email automation, platform support, IT support, marketing, or email optimization
  • Bachelor's degree in marketing, communications, or a digital-related field
  • Experience with Marketing Cloud and Salesforce CRM
  • Proficiency in SQL, HTML, Microsoft 365, and dashboard creation tools such as Power BI
  • Strong writing, editing, and communication skills
  • Ability to analyze testing results, interpret needs, and develop creative solutions
  • Ability to manage multiple projects and collaborate across teams
  • 1-2 years of experience managing or coaching team members or volunteers
  • Attention to detail and a strong analytical mindset
  • Master's degree
  • AMPscript experience
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The Company
HQ: Lansdowne, VA
678 Employees
Year Founded: 1976

What We Do

Prison Fellowship is the world's largest Christian nonprofit organization dedicated to equipping the Church to serve currently and formerly incarcerated people and their families. It works to bring transformation to prisons, families, and communities through restorative practices and biblically based life principles, aiming to replace criminal thinking and behaviors with renewed purpose, hope, and a commitment to restorative justice across the globe.

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