As a Marketing Communication Specialist, you will be responsible for effectively delivering Specialized brand message and strengthening engagement with customers and communities across multiple channels. You will connect global marketing strategies with local market insights, maximize brand value, and drive both digital and offline campaigns while expanding retail and community touchpoints.
Key Responsibilities
Marketing Campaign Planning
- Localize and execute global marketing strategies for the Korean market.
- Plan and manage new product launch and brand campaigns.
- Develop PR, influencer marketing and media planning strategies.
- Organize offline events (rides, pop-ups, showcase) to enhance brand experience.
Social Media & Content Planning
- Plan and manage social media channels (Instagram, YouTube, Blog, etc.) contents including copywriting that touches riders emotions.
- Manage official website, social channels and retail touchpoints with consistent brand tone & manner.
- Collaborate with in-house content designers, agencies, influencers and partners to develop digital content.
Internal & Regional Collaboration
- Communicate and collaborate with APAC and Global marketing teams to support local executions.
- Support internal marketing operations, reporting and archiving.
Required Skills & Knowledge
- Bachelor’s degree
- Strong proficiency in English (reading, writing, speaking)
- +7 years of experience in consumer marketing and communications
- Excellent project management and communication skills
- Proficiency with collaboration tools such as MS Office, Confluence
- Hands-on experience with digital marketing tools (Meta, Google Analytics, etc.)
- Proven experience in planning and executing brand/product campaigns
- Experience in managing social media and digital content
Top Skills
What We Do
Founded on the principle of performance and fueled by innovation, our focus on the rider and their needs is our constant. From seasoned pros and weekend warriors, to kids and commuters—if you ride, we’re for you. The passion we have for sharing our love of bikes with the world can be seen in those who choose to work here. Headquartered in Morgan Hill, CA, the passionate and creative teammates at Specialized have designed and manufactured the world's most innovative bikes and gear since 1974.
Are you ready to join our team and help pedal the planet forward?
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