Position Summary
As a Marketing Communication Specialist, you will be responsible for effectively delivering Specialized brand message and strengthening engagement with customers and communities across multiple channels. You will connect global marketing strategies with local market insights, maximize brand value, and drive both digital and offline campaigns while expanding retail and community touchpoints.
[Key Responsibilities]
Marketing Campaign Planning
- Localize and execute global marketing strategies for the Korean market.
- Plan and manage new product launch and brand campaigns.
- Develop PR, influencer marketing and media planning strategies.
- Organize offline events (rides, pop-ups, showcase) to enhance brand experience.
Social Media & Content Planning
- Plan and manage social media channels (Instagram, YouTube, Blog, etc.) contents including copywriting that touches riders emotions.
- Manage official website, social channels and retail touchpoints with consistent brand tone & manner.
- Collaborate with in-house content designers, agencies, influencers and partners to develop digital content.
Internal & Regional Collaboration
- Communicate and collaborate with APAC and Global marketing teams to support local executions.
- Support internal marketing operations, reporting and archiving.
[Required Skills & Knowledge]
- Bachelor’s degree
- Strong proficiency in English (reading, writing, speaking)
- +5 years of experience in consumer marketing and communications
- Excellent project management and communication skills
- Proficiency with collaboration tools such as MS Office, Confluence
- Hands-on experience with digital marketing tools (Meta, Google Analytics, etc.)
- Proven experience in planning and executing brand/product campaigns
- Experience in managing social media and digital content
Skills Required
- Bachelor’s degree
- Strong proficiency in English, including reading, writing, and speaking
- At least 5 years of experience in consumer marketing and communications
- Excellent project management and communication skills
- Proficiency with collaboration tools such as Microsoft Office and Confluence
- Hands-on experience with digital marketing tools such as Meta and Google Analytics
- Experience planning and executing brand and product campaigns
- Experience managing social media and digital content
Specialized Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Specialized and has not been reviewed or approved by Specialized.
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Retirement Support — A 401(k) with Fidelity offers up to $5,000 in annual employer matching with immediate vesting, and the company covers plan administrative fees for active employees. This provides strong retirement support within the total package.
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Parental & Family Support — Published materials describe 6–8 weeks at 100% pay for birthing recovery and 8 weeks of fully paid parental bonding, alongside fertility benefits and adoption assistance. Some materials indicate certain roles or locations may offer even longer fully paid leave.
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Wellbeing & Lifestyle Benefits — Cycling‑centric perks include substantial gear discounts, race entry fee support, on‑site fitness options, healthy on‑site meals, an employee bike service center, and a dog‑friendly HQ. These benefits can meaningfully enhance day‑to‑day experience for those who value the cycling culture.
Specialized Insights
What We Do
Founded on the principle of performance and fueled by innovation, our focus on the rider and their needs is our constant. From seasoned pros and weekend warriors, to kids and commuters—if you ride, we’re for you. The passion we have for sharing our love of bikes with the world can be seen in those who choose to work here. Headquartered in Morgan Hill, CA, the passionate and creative teammates at Specialized have designed and manufactured the world's most innovative bikes and gear since 1974. Are you ready to join our team and help pedal the planet forward?
