The Role
Lead e-commerce communication strategies, produce short-form video and live-stream campaigns, manage influencer/affiliate partnerships, and report performance to optimize engagement and conversions.
Summary Generated by Built In
Job Responsibilities:
Communication Strategy:
- Develop and implement communication plans tailored to clients' e-commerce goals and target audiences.
- Stay abreast of e-commerce industry trends, technological advancements, and competitor strategies.
- Collaborate closely with cross-functional teams to ensure consistent messaging and branding across various e-commerce channels.
Short Video Production:
- Conceptualize, script, and coordinate to produce short videos that showcase our clients' products and services.
- Collaborate with the creative team to ensure the video content is aligned with the client's brand and product offerings.
- Optimize videos for various e-commerce platforms, ensuring they drive engagement and conversions.
Live Streaming Marketing:
- Plan and coordinate to execute live streaming campaigns on e-commerce platforms and social platforms to engage with our client's target audiences in real-time.
- Monitor live streams and media plan (if any) to optimize product visibility and conversion rates.
- Analyze live streaming performance data and adjust strategies for maximum ROI.
Influencer and Affiliate Management:
- Develop and manage influencer and affiliate marketing programs tailored to drive awareness, traffic, and sales for our e-commerce clients.
- Identify and establish relationships with influential figures in e-commerce platforms and social platforms.
- Coordinate with influencer and affiliate partners to promote our clients' campaigns effectively.
Reports
- Track and report weekly or monthly on all activities, in all metrics including the impact of influencer collaborations on e-commerce sales and brand recognition, making data-driven adjustments to optimize program effectiveness.
Key Requirements:
- Bachelor's degree in communications, marketing, public relations, or a related field
- 2-3 years of experience in a direct field related to communication planning and strategy for e-commerce brands or companies.
- Deep understanding of e-commerce platforms and their trends. Tiktok is preferable.
- Strong analytical mindset with the ability to leverage data for decision-making.
- Strong understanding of marketing communication theory and principles.
- Ability to think strategically and creatively.
- Excellent written and verbal communication skills.
- A self-starting attitude – the ability to work independently and take initiatives
- Ability to manage multiple projects simultaneously
- Good command of MS Office, MS-EXCEL, MS-POWERPOINT, MS-WORD
Skills Required
- Bachelor's degree in communications, marketing, public relations, or related field
- 2-3 years of experience in communication planning and strategy for e-commerce brands or companies
- Deep understanding of e-commerce platforms and trends
- Experience with TikTok
- Strong analytical mindset and ability to leverage data for decision-making
- Strong understanding of marketing communication theory and principles
- Short video production experience (conceptualize, script, coordinate production)
- Live streaming marketing experience (plan and execute campaigns on e-commerce/social platforms)
- Experience developing and managing influencer and affiliate marketing programs
- Excellent written and verbal communication skills
- Self-starting attitude; ability to work independently and take initiative
- Ability to manage multiple projects simultaneously
- Good command of MS Office (Excel, PowerPoint, Word)
- Reporting skills to track weekly/monthly metrics and analyze campaign performance
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The Company
What We Do
aCommerce is the leading e-commerce enabler and e-distributor in Southeast Asia, providing end-to-end technologies and solutions for global brands to manage and grow their online presence.
