Position Summary
The Marketing Communication Head is responsible for overseeing the entire spectrum of marketing functions, including Marketing Communication, Digital & Social Marketing and e-Commerce Marketing. This role is responsible for leading the development and execution of a cohesive marketing strategy that aligns with the company's overall business objectives. The ideal candidate will ensure consistent brand messaging and maximize market impact across all channels, driving brand awareness, customer engagement, and business growth.Role and Responsibilities
1. Strategic Leadership:
o Lead the development of clear Vision, Strategies, and Plans to build brand awareness, preference, and differentiated equity for the assigned business.
o Understand and influence the Product Business Group to establish clear product portfolios, pricing strategies, and annual business initiative calendars to achieve business goals.
2. Brand Communication:
o Develop strategic marketing leadership in brand communication, local initiative launches, and ensure excellence in execution.
o Lead functional teams to develop and execute holistic initiatives via Integrated Marketing Communications (IMC) development and execution.
3. Local Adaptation:
o Develop local adaptations or create (as needed) Above-the-Line (ATL) and Below-the-Line (BTL) initiatives based on an in-depth understanding of local consumers.
4. Stakeholder Collaboration:
o Manage effective communication with Business Heads, HQ, and RHQ to resolve issues promptly and share best practices.
o Develop gap closure plans with Product Marketing to achieve business goals.
5. Team Development:
o Develop, train, and coach teams in strategic marketing, branding frameworks, and essential soft skills (e.g., business management, leadership, collaboration).
6. Agency Management:
o Manage agency relationships and develop annual scopes of work.
o Conduct bi-annual agency reviews and action plans to maximize the effectiveness of agency partners.
Skills and Qualifications
· Possess a Bachelor Degree or Master Degree preferably in Business, Marketing or the equivalent with at least 12 years+ of relevant marketing experience and 8 years in a managerial role.
· Candidates should have experience in strategic marketing and managing people.
· Strong knowledge and experience with Brand Building.
· Strong Marketing Planning, decision making and Execution capability in a fast paced electronics or FMCG industry.
· Leadership, Collaborative, Creative, resourceful & strategic minded.
· Independent, self-motivated with excellent interpersonal and communication skills.
· Good analytical and high adaptability skills.
· Able to travel on short notice.
#Li-Savina +Li-Midsenior
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Skills Required
- Bachelor's or master's degree, preferably in Business, Marketing, or an equivalent field
- At least 12 years of relevant marketing experience
- At least 8 years of managerial experience
- Experience in strategic marketing and people management
- Strong knowledge and experience in brand building
- Strong marketing planning, decision-making, and execution capabilities
- Experience in the electronics or FMCG industry
- Leadership, collaboration, creativity, resourcefulness, and strategic thinking
- Independence, self-motivation, and excellent interpersonal and communication skills
- Good analytical and adaptability skills
- Ability to travel on short notice
Samsung Electronics Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Samsung Electronics and has not been reviewed or approved by Samsung Electronics.
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Parental & Family Support — Paid parental leave of up to 14 weeks is offered in U.S. entities, alongside family‑building support, caregiver resources, and adoption assistance. Semiconductor sites note fully paid parental leave for eligible employees and targeted programs for pregnancy and infant care.
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Leave & Time Off Breadth — Generous PTO equivalent to about 20 days per year for full‑time U.S. employees, increasing with tenure, is paired with company holidays. Some entities also promote flexible time initiatives and paid volunteer time.
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Retirement Support — Semiconductor units publicly detail a 401(k) match with immediate vesting, and other U.S. entities highlight strong retirement support. Additional financial programs such as student‑loan repayment and charitable‑gift matching bolster long‑term savings.
Samsung Electronics Insights
What We Do
Samsung Electronics is a global leader in technology, opening new possibilities for people everywhere. Through relentless innovation and discovery, we are transforming the worlds of TVs, smartphones, wearable devices, tablets, digital appliances, network systems, medical devices, semiconductors and LED solutions. Samsung is also leading in the Internet of Things space through, among others, our Smart Home and Digital Health initiatives. Since being established in 1969, Samsung Electronics has grown into one of the world’s leading technology companies, and become recognized as one of the top 10 global brands. Our network now extends across the world, and Samsung takes great pride in the creativity and diversity of its talented people, who drive our growth.
