As a Marketing and Collateral Manager, Local Sales at Global, you will:
Partnerships & Brand Awareness (50%)
- Develop and manage industry and marketing partnerships to drive brand awareness and credibility for Global’s Local Sales offering.
- Work closely with the Online Marketing Manager to align offline activity with digital campaigns.
- Work with the Head of Marketing to identify and manage Global’s appearance at trade events and co-marketing initiatives to maximise reach and lead generation.
- Track and report on effectiveness, recommending optimisations where necessary.
Content, Collateral & Sales Enablement (50%)
- Maintain and update relevant content and collateral on Showpad, ensuring the sales team has access to the latest RAJAR figures, product updates, and marketing materials.
- Stay informed on trends in media marketing, audience research, and partnership opportunities to continually enhance the Local Sales marketing approach.
- Create and blend a content calendar with commercial insights to create compelling sales messaging around seasonal events, consumer trends and sector opportunities.
What You’ll Love About This Role
1. Think Big: Shape fresh B2B marketing tactics and partnership strategies that grow Global’s brand awareness and relevance to Local Sales advertisers.
2. Own It: Take ownership of your ideas and initiatives, and see your work drive tangible commercial impact.
3. Keep it Simple: Translate commercial performance and market data into clear, actionable recommendations for sales and marketing teams.
4. Better Together: Collaborate both within your own team (Online Marketing, CRM) and wider Sales team to achieve shared goals.
What Success Looks Like
In your first few months, you’ll have:
- Built strong relationships with internal teams and external partners.
- Updated and optimised Showpad content to reflect the latest data and marketing materials.
- Planned or supported at least one partnership event or co-marketing initiative.
- Undertaken market analysis to identify new sector partnerships
What You’ll Need
- Collaboration skills: A natural relationship-builder who influences stakeholders effectively.
- Self-starting, organised & pragmatic: Skilled at managing multiple priorities and deadlines.
- Commercially minded & outcome-focused: Focused on delivering results that align with business objectives, optimising in-flight where needed
Top Skills
What We Do
The UK and Europe’s largest Radio & Outdoor company, Global is home to respected, national market-leading media brands broadcasting across the UK on DAB & FM and around the world on Global Player, including Heart, Capital, LBC, Capital XTRA, Capital Dance, Classic FM, Smooth, Radio X and Gold.
Global Player allows listeners to enjoy all of Global’s radio brands, award-winning podcasts, and expertly curated playlists, in one place in app, on web and on smart speakers.
Global is also one of the leading Outdoor companies in both the UK & Europe, with over 253,000 sites reaching 95% of the UK population. Global’s extensive and diverse outdoor portfolio encompasses Transport for London’s Underground network, almost all major UK airports including Gatwick, the UK’s largest portfolio of roadside posters and premium digital screens in prime locations, as well as the UK’s largest network of buses including all major cities.
On-air, on Global Player and with our outdoor platforms combined, Global reaches 51 million individuals across the UK every week, including 26.3 million on the radio alone.
