Marketing Cloud Technical Lead

Posted 6 Days Ago
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Alderley Park, Nether Alderley, Cheshire East, England
In-Office
Mid level
Biotech
The Role
The Marketing Cloud Technical Lead will gather requirements, maintain Salesforce Marketing Cloud, develop APIs, manage email campaigns, and analyze campaign effectiveness.
Summary Generated by Built In

For over 50 years, SCIEX has been developing groundbreaking technologies and solutions in mass spectrometry and capillary electrophoresis. Our products enable our customers to quickly respond to environmental hazards, better understand biomarkers relevant to disease, improve patient care in the clinic, bring relevant drugs to market faster and keep food healthier and safer. At SCIEX, you’ll find a rewarding role that amplifies your impact on the world and helps you realize life’s potential.

SCIEX is one of 10 Life Sciences companies of Danaher. Together, we accelerate the discovery, development and delivery of solutions that safeguard and improve human health.

Learn about the Danaher Business System which makes everything possible.

The Marketing Cloud Technical Lead is a detail-oriented problem solver who can collect requirements and implement them within Salesforce Marketing Cloud functionalities. This role is responsible for maintaining the Salesforce Marketing Cloud environment. The preferred candidate should be analytical, enthusiastic, and experienced in developing APIs, creating emails and journeys, and supporting integrations, with certified expertise in the Core Salesforce Clouds.

This position is part of the Global Strategic Marketing team and will be located in Manchester, United Kingdom.

In this role, you will have the opportunity to: 

  • Gathers requirements and creates technical solutions for the Salesforce Marketing Cloud platform functionalities.

  • Maintains the SCIEX Salesforce Marketing Cloud environment.

  • Integrates Salesforce Marketing Cloud and develop Data Model.

  • Manage and develop API, Emails, Journeys and supporting integration and database management.

  • Track campaign effectiveness through BI dashboards, ROI, KPI analysis, website usage and recommend improvements.

  • Monitor and improve digital campaign metrics, Reach, engagement, enrichment, segmentation.

The essential requirements of the job include:  

  • At least 4 years’ experience working hands-on in Salesforce Marketing Cloud implementations, ideally involving integrations with Salesforce core and other platforms.

  • Certified Marketing Cloud Developer or Admin (Salesforce Administrator beneficial)

  • 4 years of Designing and implementing cloud pages, customer journeys, marketing automation, and omni channel communication in Salesforce Marketing Cloud.

  • Experience working with Salesforce data cloud.

  • Experience managing multiple stakeholders as part of email campaign build, design, and execution.

It would be a plus if you also possess previous experience in: 

  • Experience with web analytics.

  • Excellent communication and writing skills.

  • Excellent project management skills, including organizing, prioritizing and tracking all phases of a project.

SCIEX, a Danaher company, offers a broad array of comprehensive, competitive benefit programs that add value to our lives. Whether it’s a health care program or paid time off, our programs contribute to life beyond the job.

Application

We continuously assess candidates and invite them for interviews, so please don’t hesitate to write and send in the application.

We look forward to seeing your application.

Danaher

Join our winning team today. Together, we’ll accelerate the real-life impact of tomorrow’s science and technology. We partner with customers across the globe to help them solve their most complex challenges, architecting solutions that bring the power of science to life.

For more information, visit www.danaher.com.

Top Skills

APIs
Bi Dashboards
Customer Journeys
Marketing Automation
Salesforce Marketing Cloud
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The Company
HQ: Sunnyvale, CA
4,883 Employees
Year Founded: 1996

What We Do

Cepheid is dedicated to improving healthcare by pioneering molecular diagnostics that combine speed, accuracy, and flexibility. The company's GeneXpert® systems and Xpert® tests automate highly complex and time-consuming manual procedures, providing A Better Way for institutions of any size to perform world-class PCR testing. Cepheid’s broad test portfolio spans respiratory infections, blood virology, women’s and sexual health, TB and emerging infectious diseases, healthcare-associated infectious diseases, oncology and human genetics. The company’s solutions deliver actionable results where they are needed most – from central laboratories and hospitals to near-patient settings. For more information, visit http://www.cepheid.com.

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