Basic-Fit’s CRM team is expanding and looking for a new colleague in the best marketing team of the Netherlands in 2025 (awarded by NIMA) to support in maturing our marketing automation processes. Do you love making impact in a cross-functional team and do you want to work in a fast-paced, dynamic environment with endless possibilities? Do you have experience in (e-mail) marketing automation, and is everything you do data-driven? Then we must be looking for you!
This Is What Your Role Looks Like
As a Marketing Cloud Specialist at Basic-Fit, you operate close to the business and function as the bridge with our IT teams. You’ll be a key player in the creation and maintenance of member communication processes. This includes campaign optimization, customer journeys and automation, where you’re always striving for the highest standards possible.
We use Salesforce Marketing Cloud to stay in touch with our growing international member base (almost 5 million members and counting) in 6 different languages. With your understanding of marketing automation possibilities, you are the right person to keep the CRM initiatives to increase the length of stay and lifetime value of our member scalable.
We have a lot of data available, which offers many chances for marketing automation. You’ll have plenty of room and responsibility to give direction to our marketing automation processes, in close operation with our IT team. We have a ‘test and learn’-mentality, which means you’ll be able to develop yourself quickly and grow along with Basic-Fit.
Your Responsibilities
Develop and execute the CRM strategy to serve our members in the right way;
Educate business stakeholders about marketing automation possibilities;
Work closely with departments like Customer Service, Finance, Product to translate business requirements into automated journeys;
Work closely with departments like IT and data intelligence to jointly develop the solutions;
Improve existing and unlock new channels for communication with our members and help increasing the intelligence of our platform;
Design and develop dynamic and personalized messages (email, app, SMS, whatsapp) using AMP script;
Create and maintain customer journeys, triggered sends and email templates within Marketing Cloud;
Create audiences through SQL to ensure we only contact the right members.
Who Are You?
For this position, you’ll need to have a curious mindset and an entrepreneurial, can-do attitude.
Additionally, we're looking for someone who is:
A strong understanding of both IT and marketing processes;
Technical experience as email marketeer or marketing automation specialist is preferred;
Strong experience in Marketing Automation Software (ideally in Salesforce Marketing Cloud);
Experience in programming is preferred, a solid understanding of SQL and JavaScript is a big plus;
It’s a pre if you have experience in using Data Cloud and/or Salesforce Personalization;
You love working in a dynamic, positive environment, whilst developing your own skills and interests.
What We Offer You
At Basic-Fit, it’s not just about work, it’s about your growth. As a Marketing Cloud Specialist, you’ll have the freedom to make an impact and develop yourself in a dynamic environment.
What you can expect from us:
Learning & Development: Unlimited access to GoodHabitz and LinkedIn Learning.
Career Growth: Plenty of opportunities for professional and personal development.
Work Culture: An informal, international, and down-to-earth environment. We value working together, so we work 4 days in the office, 1 day from home.
Innovation: Your ideas contribute to strategic projects.
Perks & Benefits: Travel allowance, bike plan, health insurance discounts, remote work allowance, and a pension plan (52% contribution by Basic-Fit).
Fitness: Access to our gym at HQ.
About Basic-Fit
Basic-Fit is Europe’s largest low-cost, high-value fitness chain, with more than 4 million members across 1,600+ clubs. We are continuously growing and improving. If you’re looking for a place where you can make an impact while having fun at work, you’ve come to the right place!
What Makes Us Unique?
Work with Impact: What you do makes a difference. We don’t just work for our members, partners, and teams—we work with them.
Collaboration: Everyone works together to achieve goals and celebrate success.
Diversity & Inclusion: We welcome everyone into our workplace.
Apply Now!
Ready for your next adventure? Click the Apply button, and we’ll get in touch with you as soon as possible.
Questions? Feel free to contact Kerensa at [email protected].
Top Skills
What We Do
Founded in 2013, Basic-Fit is proud to have more than 3,75 million members in more than 1,400 clubs across the Netherlands, Belgium, Luxembourg, France, Spain, and Germany. Thanks to our fast growth we can call ourselves Europe’s value-for-money fitness leader.
Our mission is to make fitness accessible. We believe that everyone who wants to get fit should be able to have access to fitness. With around 8,000 employees, we operate a simple membership model that provides a fitness experience that is both affordable and accessible. Our values are already represented in our name - B(Be), A(Accessible), S(Smart), I(Inclusive), and C(Committed).
Our European HQ is located in Hoofddorp, the Netherlands, right outside of Amsterdam. We’re always looking for enthusiastic employees in both our clubs and HQs who share our passion for fitness and want to contribute to our fast-growing international company. Besides transparency, innovation is one of our top priorities.
Are you proactive, have an open-minded personality, and are down to earth? Then you'll fit right in with us. GO FOR IT!
