Marketing Cloud Specialist

Thank you for your interest in a career at Regions. At Regions, we believe associates deserve more than just a job. We believe in offering performance-driven individuals a place where they can build a career --- a place to expect more opportunities. If you are focused on results, dedicated to quality, strength and integrity, and possess the drive to succeed, then we are your employer of choice.

Regions is dedicated to taking appropriate steps to safeguard and protect private and personally identifiable information you submit. The information that you submit will be collected and reviewed by associates, consultants, and vendors of Regions in order to evaluate your qualifications and experience for job opportunities and will not be used for marketing purposes, sold, or shared outside of Regions unless required by law. Such information will be stored in accordance with regulatory requirements and in conjunction with Regions’ Retention Schedule for a minimum of three years. You may review, modify, or update your information by visiting and logging into the careers section of the system.

At Regions, the Marketing Cloud Deployment Email Administrator is responsible for developing email campaigns, customer journeys, and landing pages within the marketing cloud platform.

Primary Responsibilities

• Develops, tests, deploys, and maintains responsible, accessible campaigns and related assets in SalesForce Marketing Cloud (SFMC) using Content Builder, Email Studio, and Journey Builder
• Partners with Marketing Strategy leads to design, streamline, and optimize SFMC journeys
• Identifies and implements new SFMC features and data related to the platform and its applications
• Partners with Information Technology and Sales Force Customer Relationship Management (CRM) on data integration projects and troubleshooting
• Utilizes Marketing Cloud Einstein to leverage artificial intelligence (AI) driven personalization for emails
• Documents campaign processes, templates, and standard methodologies to support scalability
• Assists in finding, documenting, and discussing ongoing maintenance issues, bugs, and needed enhancements
• Defines and enforces coding standards, quality assurance processes, and deployment workflows
• Provides real-time feedback on the feasibility of various design and/or business solutions
• Leads cross-functional teams in campaign planning and execution
• Assists management in evaluating and implementing new SFMC features and integrations
• Offers advice and guidance to junior administrators, assisting in the development of technical skills and knowledge

This position is exempt from timekeeping requirements under the Fair Labor Standards Act and is not eligible for overtime pay.

Requirements

• Bachelor’s degree in Business, Communications, or Marketing
• Six (6) years of hands-on experience in SalesForce Marketing Cloud (e.g., Email Studio, Content Builder, Journey Builder, Automation Studio)
• Experience leveraging data extensions, contact record, and subscriber data for targeted communications
• Experience working with JIRA or other project management tools to track and release work

Preferences

• SalesForce Marketing Cloud Email Specialist or Developer certification
• Experience working with Agile development methodologies

Skills and Competencies

• Ability to prioritize, meet deadlines, and thrive in a fast-paced environment
• Knowledge of Americans with Disabilities (ADA) standards and guidelines
• Knowledge of Application Programming Interface (API) integrations between Customer Relationship Management (CRM) and Marketing Cloud
• Knowledge of eCommerce and/or banking industry
• Proficiency in Hypertext Markup Language (HTML), Cascading Style Sheets (CSS), JavaScript, and responsive email coding processes
• Strong attention to detail
• Strong project management skills
• Strong quality assurance and testing skills
• Strong verbal, written communication, and organization skills

Position Type

Compensation Details

Pay ranges are job specific and are provided as a point-of-market reference for compensation decisions. Other factors which directly impact pay for individual associates include: experience, skills, knowledge, contribution, job location and, most importantly, performance in the job role. As these factors vary by individuals, pay will also vary among individual associates within the same job.

The target information listed below is based on the Metropolitan Statistical Area Market Range for where the position is located and level of the position.

Job Range Target:

Minimum:

Median:

Incentive Pay Plans:

Benefits Information

Regions offers a benefits package that is flexible, comprehensive and recognizes that "one size does not fit all" for benefits-eligible associates. Listed below is a synopsis of the benefits offered by Regions for informational purposes, which is not intended to be a complete summary of plan terms and conditions.

• Paid Vacation/Sick Time

• 401K with Company Match

• Medical, Dental and Vision Benefits

• Disability Benefits

• Health Savings Account

• Flexible Spending Account

• Life Insurance

• Parental Leave

• Employee Assistance Program

• Associate Volunteer Program

Please note, benefits and plans may be changed, amended, or terminated with respect to all or any class of associate at any time. To learn more about Regions’ benefits, please click or copy the link below to your browser.

https://www.regions.com/about-regions/welcome-portal/benefits

Equal Opportunity Employer/including Disabled/Veterans

Job applications at Regions are accepted electronically through our career site for a minimum of five business days from the date of posting. Job postings for higher-volume positions may remain active for longer than the minimum period due to business need and may be closed at any time thereafter at the discretion of the company.