Marketing Campaign Operations Specialist

Posted 15 Days Ago
Be an Early Applicant
Atlanta, GA
In-Office
Mid level
Software
The Role
The Marketing Campaign Operations Specialist executes and manages multi-channel marketing programs focusing on lead generation and customer engagement through email campaigns, data management, and performance analysis.
Summary Generated by Built In

The Opportunity:

We are seeking a detail-oriented and technically skilled Marketing Campaign Operations Specialist to join our dynamic marketing team. In this role, you will be responsible for executing and managing multi-channel marketing programs that drive lead generation and customer engagement. A key focus of this role is hands-on development of marketing emails—you will build, test, and deploy high-quality, responsive email campaigns using Pardot, HTML, and CSS to ensure brand alignment, performance optimization, and cross-platform compatibility. This position is ideal for someone who thrives on precision, enjoys working in marketing automation platforms, and is motivated by continuous improvement and measurable outcomes. 

The role:

Marketing Campaign Operations Specialist will:

  • Build, test, and deploy responsive email campaigns in Pardot using HTML and CSS, ensuring brand consistency, functionality, and performance optimization across devices. 
  • Coordinate with content, design, and sales teams to execute multi-channel marketing programs (email, web, social) on time and within scope. 
  • Support tracking and reporting on campaign performance metrics (e.g., open rates, click-through rates, conversions) to inform and optimize future campaigns. 
  • Import and manage lead uploads in Pardot and Excel, ensuring data accuracy and proper formatting for B2B and ABM segmentation. 
  • Maintain accurate program and lead data in Pardot and Salesforce to ensure reliable campaign attribution and performance reporting. 



The ideal candidate will have:


Technical Skills

    • Proficiency in Pardot (Salesforce Marketing Cloud Account Engagement) for campaign setup, automation, and lead scoring 
    • Strong working knowledge of HTML and CSS for customizing emails, landing pages, and other web assets.
    • Experience with lead routing, account matching, and ABM orchestration. 
    • Hands-on experience with WordPress for managing campaign-related content and plugins 
    • Familiarity with Salesforce Sales Cloud, ABM tools (e.g., 6sense), digital ad platforms (e.g., LinkedIn Ads), and analytics platforms (e.g., Google Analytics) is a plus. 



    Soft Skills 

    • Strong organizational skills and attention to detail, with the ability to manage multiple campaigns and deadlines 
    • Effective communication and collaboration skills to work with cross-functional teams 
    • Analytical thinking with the ability to interpret data and recommend improvements 
    • Proactive, adaptable, and eager to learn in a fast-paced environment 



    Preferred Qualifications 

    • Pardot Specialist or comparable marketing automation certification 
    • Experience operationalizing marketing campaigns using email marketing best practices 
    • Intermediate Excel skills for data manipulation, including pivot tables, VLOOKUP, and related formulas 


     Location: 

     
    This position will be hybrid with 3 days/week in our Atlanta, GA office (Tues/Wed/Thurs).  


     

    AI Mindset at Euna Solutions 
    We believe the future of work is human + AI. At Euna Solutions, we encourage our team members to leverage AI tools to enhance creativity, efficiency, and decision-making. We’re looking for people who are curious about emerging technologies, eager to experiment, and committed to using AI responsibly to augment—not replace—their expertise. 

    If you enjoy exploring new ways to solve problems, learning continuously, and applying AI to make your work smarter and more impactful, you’ll thrive here. 

     

    What It's Like to Work at Euna Solutions 
    At Euna Solutions, we carefully foster a work environment where employees have a safe space for creative and intellectual freedom, and the opportunity to work cross-functionally. We offer a dynamic environment with considerable opportunities for professional growth and advancement.
     

    Here are some of the perks that Euna employees enjoy:
     

    💵 Competitive wages
     
    We pay competitive wages and salaries, and we only expect an honest 40-hour week for it.
     

    🧘♀️ Wellness days
     
    What’s better than a long weekend?
     An extra-long weekend!
    Twice a year, Euna employees enjoy an extra day on top of the long weekend! An extra day to decompress and spend time doing the things you love.
     

    🙌 Community Engagement Committee
     
    At Euna, we know how important it is to give back. Our community engagement committee looks for ways to give back to our local communities through time, gifts and skills.
     

    🕰 Flexible workday
     
    We understand that what a workday looks like differs by employee and the role requirements. Through our interview process we’ll work with you to ensure it’s a fit for you and the specific role you’re interested in.
     

    💰 Benefits
     
    Ask us for a copy of our health and dental benefits!
     

    🎉 Culture committee
     
    Celebrate at every occasion with the culture team! They make sure that our team’s culture is bustling with frequent fun events for holidays and special occasions, as well as for miscellaneous fun.
     
     

    About Euna Solutions 

    Euna Solutions® is a leading provider of purpose-built, cloud-based software that helps public sector and government organizations streamline procurement, budgeting, payments, grants management, and special education administration. Designed to enhance efficiency, collaboration, and compliance, Euna Solutions supports more than 3,400 organizations across North America in building trust, enabling transparency, and driving community impact. Recognized on Government Technology’s GovTech 100 list, Euna Solutions is committed to advancing public sector progress through innovative SaaS solutions. To learn more, visit www.eunasolutions.com.
     

    Please visit our website: https://eunasolutions.com/careers/ and check out our LinkedIn Pages https://www.linkedin.com/company/eunasolutions/
     

    We believe in embracing new perspectives and optimizing impact. If you have relatable experience and relevant transferable skills but feel you may be missing a few of the requirements, we encourage you to apply!
     We recognize that people have unique career journeys and if you're excited about this role and know you can bring something great to the team, then we want to hear from you. Please know Euna Solutions is committed to providing a comfortable and accessible interview process for every candidate. If there are any accommodations our team can make throughout our hiring process (big or small), please let us know.
     

     
    For any inquiries or requests regarding accessibility at Euna Solutions, please email
    [email protected] or call our office at 1.877.707.7755. Upon request, appropriate accessible formats or arrangements will be provided as soon as practicable.
     

     

    Top Skills

    6Sense
    CSS
    Google Analytics
    HTML
    Linkedin Ads
    Pardot
    Salesforce
    Wordpress
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    The Company
    HQ: Chicago, IL
    0 Employees

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