Salesforce Marketing Cloud (SFMC) Campaign Operations Specialist

Salesforce Marketing Cloud (SFMC) Campaign Operations Specialist - Pune - 4+ yrs

Are you curious, motivated, and forward-thinking? At FIS you’ll have the opportunity to work on some of the most challenging and relevant issues in financial services and technology. Our talented people empower us, and we believe in being part of a team that is open, collaborative, entrepreneurial, passionate and above all fun. 
About the team:

In today’s highly competitive private equity market, firms must not only deliver superior returns, but also respond to more stringent reporting requirements and increasing demands for information – both from within and outside their organization. Throughout the industry there is mounting pressure on organizations to do more, requiring a clear technology strategy that not only addresses the demands of today, but also enables the growth and performance of tomorrow. 

What you will be doing:

The Campaign Operations Specialist, Campaign Operations, is ultimately responsible for the design, development, execution and follow-up of FIS’ marketing campaigns. Working with Product Marketing teams this role will ensure best practices are established and followed for campaign creation, delivery and follow-up.  This role owns the day-to-day management of all outbound and inbound marketing campaigns. Success in this role depends on the ability to develop a common set of campaign standards and best practices that support FIS’ financial and business objectives.

Campaign Management

• Collaborate with marketing teams to design and execute multi-channel marketing campaigns.

• Utilize Salesforce Marketing Cloud to create, manage, and optimize email and digital campaigns.

• Monitor campaign performance and provide actionable insights for continuous improvement.

• Conduct quality checks on campaign assets to ensure accuracy and compliance with brand standards.

• Troubleshoot issues related to campaign execution and provide solutions.

• Standardize approach to campaign management, working in partnership with sales and product marketing to deliver effective marketing campaigns that support and grow the sales pipeline.

• For each campaign and set of campaign tactics, work in collaboration with the Marketing teams to determine the business objectives, the messaging, product, campaign stakeholders and target audience, ensuring all this information is captured in a campaign briefing request form within Workfront.

• Good understanding and execution of landing pages creation/designing in HTML/CSS. Practical understanding and use of ampscript for email personalisation, web campaigns, marketing cloud personalisation. Experience building journeys in Salesforce marketing cloud

• Prior to any campaign roll out, manage, pilot and test all elements of the program /campaign to understand the best campaign strategy.

Workfront Management:

• Manage project workflows using Workfront, ensuring timely delivery of campaign/email/journey builds and adherence to deadlines.

• Coordinate with cross-functional teams to facilitate smooth communication and project execution.

• Track project progress, update statuses, and report on key metrics if required 

Collaboration & Support:

•  Work closely with creative, content, and data teams to align strategies and optimize resource allocation.

• Provide training and support to team members on Salesforce Marketing Cloud best practices.

What you bring:

• Experience with campaign operations activities within Salesforce marketing cloud

• In-depth working knowledge of Salesforce Marketing Cloud, Workfront and Microsoft Dynamics (optional)

• Managing multiple projects for different stakeholders

• Experience in analysis of sales and marketing data

• Well versed with creating emails, landing pages, forms, use of data extensions, automations, SQL queries and ampscript within Salesforce Marketing Cloud

• Thorough understanding of CRM and marketing automation solutions

• Detailed use of html, css / javascript and ampscript

• Strong relationship builder with marketing/sales functions

• Change management

• Verbal/written communication

• Problem solving

• Time management and planning

• Project management

• Campaign performance reporting

• Sirius Decisions B-to-B Buying Cycle

• Campaign ecosystem (data dependencies, cross functional interactions, marketing channels)  

• Understanding of the sales process/buyer journey/user experience/digital marketing

• General understanding of the financial services industry

• Best practices in lead life-cycle and campaign management, standards implementation and management

• Digital best practices

Education Requirements:  

• Bachelor’s degree or the equivalent combination of education, training, or work experience.

• Master’s degree/MBA preferred but not required

What we offer you:

• A range of benefits designed to help support your lifestyle and wellbeing

• A multi-faceted job with a broad spectrum of responsibilities

• An international work environment and a dedicated and innovative team

• An extensive range of personal development opportunities  

• A work environment built on collaboration, flexibility and respect

Privacy Statement

FIS is committed to protecting the privacy and security of all personal information that we process in order to provide services to our clients. For specific information on how FIS protects personal information online, please see the Online Privacy Notice.

Sourcing Model

Recruitment at FIS works primarily on a direct sourcing model; a relatively small portion of our hiring is through recruitment agencies. FIS does not accept resumes from recruitment agencies which are not on the preferred supplier list and is not responsible for any related fees for resumes submitted to job postings, our employees, or any other part of our company.

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