Marketing Campaign Manager

Brief Job Summary:

The Campaign Manager works with the Head of Unit to create, execute, and monitor the performance of campaigns and provide all the necessary resources to achieve business objectives.

Key Duties & Job Responsibilities

Functional: 

• Create integrated marketing campaigns based on market segments to increase listings, employer leads, and increase core business metrics. 
  
• Supervise the execution, monitoring, and measurement of marketing campaigns and their success. 
  
• Build close connections with the media to capitalize on PR opportunities 
  
• Plan and manage events in order to drive conversions and target personas 
  
• Ensure campaign implementation and follow organizational guidelines. 
  
• Supervise internal and external stakeholders for the successful implementation of marketing campaigns. 
  
• Effectively execute media buying activities, events and other offline initiatives 
  
• Ensure adherence to visual guidelines across all channels 
  
• Own brand voice for the business 
  
• Build relationships with valuable partners on the ground 
  
• Build relationships with the in-house sales team and other key stakeholders. 
  

Organizational: 

• Manage marketing colleagues to ensure omnichannel marketing campaign execution 
  
• Communicate with colleagues and share insights on Slack 
  
• Utilize Trello to update task status 
  
• Weekly coordination and training with the direct reports 
  
• Weekly ongoing update/strategy meetings with CEO, 
  
• Bi-weekly strategic call with the Head of Marketing 
  

Reporting: 

• Report on the impact of campaigns & initiatives 
  
• Update the marketing master as required 
  
• Produce marketing weekly reporting and call out significant shifts vs forecasting and budgets along  with reasons and action items
  
• Any other related activities and assignments as assigned by the supervisor.
  

KPIs to measure success

• Effective planning and execution
  
• Effective and clear communication
  
• Teamwork
  
• Cost per lead
  
• ROI
  
• Brand Awareness
  
• Social Media Engagement
  

Key Relationships

• Head of Marketing 
  
• Head of Programmes and Partnership 
  
• Marketing Managers 
  
• Product Managers 
  
• Marketing Specialists 
  
• Sales Team 
  
• Graphic Design Team 
  
• Customer Experience Team 
  
• Business Intelligence Team
  

Qualifications: 

• B.Sc. in Business Administration, Science in Marketing and related disciplines
  

Years of Experience:

• 3-5 years combined work experience
  

Skills required to perform the Job: 

• Exceptional creativity and innovation
  
• Excellent time management and organizational skills
  
• Accuracy and attention to detail
  
• An understanding of the latest trends and their role within a commercial environment
  
• Professional approach to time, costs and deadlines