Marketing Campaign Manager

Reposted 20 Days Ago
Hiring Remotely in Kansas City, KS, USA
In-Office or Remote
Mid level
Legal Tech
The Role
Responsible for planning and executing integrated marketing initiatives to drive lead generation and sales for the North America software business, collaborating with various teams.
Summary Generated by Built In

The Marketing Campaign Manager is responsible for planning, managing, and executing integrated marketing initiatives across the business. You will work closely with other stakeholders in the marketing, sales, operations, product and client success teams to drive revenue and achieve our goals.

What you'll be doing
  • Grow new lead and sales qualified opportunity volume through the execution of an integrated marketing plan for the North America software business.
  • Organize and lead execution of an outbound marketing plan that drives performance .and meets goals, employing a variety of marketing strategies and vehicles to engage our target account list.
  • Lead ABM execution to ensure coverage across target accounts, aligning with sales.
  • Collaborate with content and design to develop engaging content relevant to the target audience.
  • Lead team in planning and scheduling marketing campaigns with a variety of tactics including trade shows, round tables, webinars, email, social, conferences, digital ads, content and other activities.
  • Deploy marketing strategy to accelerate in-pipeline opportunities to customer conversion.
  • Represent Opus 2 with industry agencies, associations and special interest groups.
  • Monitor and report on marketing programs regularly to evaluate their efficiency and effectiveness.

RequirementsWhat we're looking for in you
  • Experience leading client acquisition programs in SaaS.
  • Expert at developing and executing marketing plans and campaigns.
  • Proven track record of achieving ROI through optimization of large-scale marketing campaigns.
  • Is a strong, decisive project manager able to multitask and prioritize concurrent projects.
  • Displays excellent written and verbal communication skills both in a collaborative office environment and virtually as needed.
  • Holds a bachelor’s degree in marketing, business or a related field or has equivalent work experience.

BenefitsWorking for Opus 2

Opus 2 is a global leader in legal software and services, trusted partner of the world’s leading legal teams. All our achievements are underpinned by our unique culture where our people are our most valuable asset. Working at Opus 2, you’ll receive:

  • 401k contribution.
  • 21 days annual holidays, flexible working, and length of service holiday entitlement.
  • Loyalty Share Scheme.
  • Healthcare, Dental and Vision Insurance.
  • Life, short-term and long-term disability Insurance.
  • Calm and Mindfulness sessions.
  • A day of leave to volunteer for charity work.
  • Accessible and modern office space.

Top Skills

Marketing Software
SaaS
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The Company
HQ: Pittsburgh, PA
250 Employees
Year Founded: 2008

What We Do

Opus 2 provides game-changing, cloud based legal technology and services that enable law firms to build the connected digital practices of tomorrow, today. Our solutions allow firms to transform at a pace that fits their business needs, to streamline and connect the different stakeholders end-to-end and deliver greater efficiency, collaboration and insight. Powered by Opus 2, law firms worldwide are delivering innovative, solution-based services that bring their teams, clients and third parties together in a single connected space, so lawyers can focus on what matters most – creating value, differentiation and deeper client engagement.

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