The Role
The Marketing Campaign Manager will develop and execute campaign strategies, manage influencer relationships, and analyze campaign performance to optimize results.
Summary Generated by Built In
Job Duties:
- Ideate and implement comprehensive campaign strategies, budgets, and timelines, ensuring seamless execution and delivery
- Collaborate with the creative team to develop visually appealing and impactful marketing assets
- Manage relationships with influencers and vendors to ensure effective campaign execution
- Implement tracking mechanisms and analytics tools to monitor campaign performance and measure ROI
- Identify opportunities for campaign improvements and implement strategic adjustments, as needed
- Stay updated with marketing trends, technologies, and best practices
- Perform additional related duties, as assigned
Required Skills and Qualifications:
- Bachelor’s degree in marketing, advertising, business, or a related field
- 5+ years of experience managing campaigns across multiple media mediums
- Digital marketing experience with Meta Ads, TikTok, Twitter, YouTube, Google Ads, etc
- Creative thinking with a strong track record of on-time deliverables
- Comfort working cross-departmentally and proven effectiveness in managing up to ensure campaign deliverables are met by each department
- Deep knowledge and understanding of gaming and anime fandoms
- An understanding of streaming culture and PC gaming is preferred
Physical Demands:
- Able to sit and/or stand for the duration of the workday
- Able to use a keyboard, headset, and computer monitor for the workday
- Must be able to lift up to 15 pounds at times
Top Skills
Google Ads
Meta Ads
Tiktok
Twitter
Youtube
Am I A Good Fit?
Get Personalized Job Insights.
Our AI-powered fit analysis compares your resume with a job listing so you know if your skills & experience align.
Success! Refresh the page to see how your skills align with this role.
The Company
What We Do
OTK is an influencer network and media company built by creators, for creators. We partner with authentic, relatable influencers, to develop the most exciting, innovative, and engaging content in digital media. OTK is based in Austin, Texas.
Other links: linktr.ee/OTKnetwork