Marketing Campaign Manager

GEHA (Government Employees Health Association, Inc., pronounced G.E.H.A.) is a nonprofit member association that provides medical and dental benefits to more than two million federal employees and retirees, military retirees and their families. We celebrate diversity and are committed to creating an inclusive environment for all employees.

GEHA has one mission: To empower federal workers to be healthy and well.

Offering one of the largest medical and dental benefit provider networks available to federal employees in the United States, GEHA empowers health and wellness by meeting its members where they are, when they need care. We serve our members with products they value and a personalized customer experience, sustained by a nimble and efficient organization. 

The Marketing Campaign Manager is accountable for managing tactical go-to-market planning and execution for one or more of GEHA’s medical and/or dental product lines. The ideal candidate is an expert marketer and operational lead, with strong consumer insight intuition and multi-channel campaign management experience. This role will manage the operational execution of cross-functional project teams through the annual planning cycle and execution of Open Season, managing tactical plan development and execution calendar across all communication and marketing channels. The ideal candidate has extensive Payor experience and is well versed in marketing communications across direct mail, digital, web, telephonic and other channels.SKILLS

Responsibilities

• Operational owner of tactical plan across full calendar year for product line(s), highly collaborative matrix team player with ability to engage peers across organization from Product, Data and Analytics, Sales, and other functions.

• Responsible for tactical calendar and execution across all communication channels, lead cross-functional team in creating and executing multi-channel marketing and growth and engagement plans across direct mail, web, telephonic, digital/social, field-marketing, and other channels, and mediums.

• Work closely with Planning, Performance Marketing, and Sales team to develop insight-driven input briefs (creative briefs, strategy briefs, media briefs to guide workstreams across internal teams and external vendor workstreams

• Be the internal Subject Mater Expert on development, delivery and deployment of all activations, initiatives, and programs supporting assigned product line(s)

• Collaborate closely with external agency partners and internal work teams to develop campaigns, campaign assets, and other go-to-market deliverables, including planning timeline and calendars.

• Run cross-functional planning meetings and workstreams, ensuring campaigns and initiatives are delivered on-time and withing resources constraints.

• Expertise in planning segment-specific, micro-targeting, channel mix and go-to-market strategy.

• Other duties as assigned.

Qualifications & Skills

• Bachelor’s degree in business, Marketing, or related field.

• 4+ years of acquisition marketing campaign planning and execution, including marketing, asset development, go-to-market, and/or sales experience for a Healthcare Payor or similar from an agency side.

• Healthcare Payor experience required, in-depth and acute understanding of acquisition/growth marketing, go-to-market planning, and consumer behavior in Healthcare Payor space, specifically direct to consumer direct response acquisition and brand campaigns, to elicit and drive specific consumer outcomes to attract, retain, and engage members and prospects.

• Demonstrated ability to manage multiple projects simultaneously, with a proven record of meeting deadlines and managing priorities.

• Process-oriented professional, with the ability to thrive in ambiguous, fast-changing market and environment.

• Strong business acumen and mastery of data / insights to develop segments, value proposition(s), and overall growth strategy.

• Purposeful with keen sense of urgency to deliver results.

• Focus on outcomes and process – attention on delivering the right results, the right way.

• Strong written, verbal, and visual communication skills, across marketing and business areas, ability to establish rapport across all levels of an organization and stakeholders.

Preferred: Master's Degree

Work-at-home requirements

• Must have the ability to provide a non-cellular High Speed Internet Service such as Fiber, DSL, or cable Modems for a home office.
• A minimum standard speed for optimal performance of 30x5 (30mpbs download x 5mpbs upload) is required.
• Latency (ping) response time lower than 80 ms
• Hotspots, satellite and wireless internet service is NOT allowed for this role.
• A dedicated space lacking ongoing interruptions to protect member PHI / HIPAA information

How we value you

• Competitive pay/salary ranges
• Incentive plan
• Health/Vision/Dental benefits effective day one
• 401(k) retirement plan:  company match – dollar for dollar up to 4% employee contribution (pretax or Roth options) plus a 6% annual company contribution   
• Robust employee well-being program
• Paid Time Off
• Personal Community Enrichment Time
• Company-provided Basic Life and AD&D
• Company-provided Short-Term & Long-Term Disability
• Tuition Assistance Program

Please note that the salary information is a general guideline only.  GEHA considers factors such as (but not limited to) scope and responsibilities of the position, candidate’s work experience, education/training, key skills, internal peer equity, as well as, market and business considerations when extending an offer.

The annual base salary range for this position is $73,040 - $102,960 USD.

GEHA is an Equal Opportunity Employer, which means we will not discriminate against any individual based on sex, race, color, national origin, disability, religion, age, military status, genetic information, veteran status, pregnancy, marital status, gender identity, and sexual orientation, as well as all other characteristics and qualities protected by federal, state, or local law. GEHA will not discriminate against employees or applicants because they have inquired about, discussed, or disclosed their compensation or the compensation of another employee or applicant. We are committed to creating an inclusive environment for all employees. Our diversity drives innovation deepens connections and strengthens our organization.

GEHA is headquartered in Lee's Summit, Missouri, in the Kansas City area. We recognize the importance of balance and flexibility and offer hybrid and work-from-home options for many of our roles.