Marketing Campaign Manager

Perforce is a community of collaborative experts, problem solvers, and possibility seekers who believe work should be both challenging and fun. We are proud to inspire creativity, foster belonging, support collaboration, and encourage wellness. At Perforce, you’ll work with and learn from some of the best and brightest in business. Before you know it, you’ll be in the middle of a rewarding career at a company headed in one direction: upward.

With a global footprint spanning more than 80 countries and including over 75% of the Fortune 100, Perforce Software, Inc. is trusted by the world’s leading brands to deliver solutions for the toughest challenges. The best run DevOps teams in the world choose Perforce.

Position Summary:

VP of Marketing at Perforce is searching for a Marketing Campaign Manager to join the team. We are looking for a marketer with strong attention to detail, great communication skills, and a collaborative, team-oriented approach to success. This role will be responsible for regularly identifying growth opportunities, testing and experimenting with channels and approaches, tracking/reporting results, and optimizing for lead generation and conversion. We are looking for someone with a demonstrated history of success to drive growth for one of our fastest-growing product lines, the Delphix data platform. 

Enterprises around the world choose the Delphix DevOps Data Platform for integrated data masking and virtualization to rapidly deploy compliant data into environments across clouds. Leading companies, including BNP Paribas, Choice Hotels International, Worldpay, Michelin, Molina Healthcare, and Fannie Mae, use Delphix to accelerate innovation without compromising safety.

Responsibilities:

• Collaborate with Field Marketing, Paid Digital, Product Marketing, Content Marketing, and Marketing Technology (Marketing Ops, Web) teams, along with cross-functional partners, on campaign planning, program development, and implementation. 
• Plan, manage, and lead execution on demand and lead generation programs, including ABM campaigns, webinars, content syndication, and email / nurture programs. 
• Collaborate with sales development (SDR/BDR/ADR) teams, including aligning outreach with marketing programs and evaluating program performance / lead quality. 
• Evaluate program effectiveness based on KPIs (from leads generated to sales pipeline) and optimize tactics/campaigns in partnership with the cross-functional marketing team to drive continuous results. 
• Partner with Field Marketing to ensure digital programs align with global go-to-market strategy. 
• Deliver regular (e.g., quarterly) reporting on program results to the Marketing team. 
• Align programs with audience segments and campaign messaging for greater impact.
• Maintain program calendars to ensure seamless collaboration. 
• Manage digital program budget, balancing investments across customer, partner, and demand generation activities, and monitoring/evaluating program ROI. 

Requirements:

• Bachelor’s degree in marketing, business, or other related fields. 
• 5+ years of progressive and applicable marketing experience. 
• Strong competency in marketing technology, digital marketing trends, and best practices. 
• Experience with Account-Based Marketing a plus. 
• Software or Technology industry experience preferred. 
• Excellent written and verbal communication skills. 
• Ability to work in a fast-paced environment and manage multiple projects simultaneously. 

Come work with us! Our team members are valued for their contributions, introduced to new opportunities, and rewarded well. Perforce combines the experience and rewards of a start-up with the security of an established and privately held profitable company.

If you are passionate about the technology that impacts our day-to-day lives and want to work with talented and dedicated people across the globe, apply today!

www.perforce.com

Perforce Software is an Equal Opportunity Employer that does not discriminate on the basis of actual or perceived race, color, creed, religion, national origin, ancestry, citizenship status, age, sex or gender (including pregnancy, childbirth, pregnancy-related conditions, and lactation), gender identity or expression (including transgender status), sexual orientation, marital status, family or relationship structure, military service and veteran status, physical or mental disability, genetic information, gender identity, or any other characteristic protected by applicable federal, state, or local laws and ordinances. Perforce Software's management team is dedicated to this policy with respect to recruitment, hiring, placement, promotion, transfer, training, compensation, benefits, employee activities, access to facilities and programs, and general treatment during employment.