Marketing Campaign Manager

Posted 8 Hours Ago
Be an Early Applicant
2 Locations
In-Office or Remote
Mid level
Information Technology • Consulting
The Role
Develop and execute multichannel B2B demand-generation and account-based marketing campaigns across digital media, events, webinars, email, social, and content. Partner with sales, product, creative, and operations teams to create targeted messaging, accelerate deals, optimize campaign performance, measure ROI, support sales teams, and document best practices. Manage multiple marketing programs while aligning campaigns with pipeline and revenue goals.
Summary Generated by Built In

MARKETING CAMPAIGN MANAGER

Location: Remote

Employment Type: Full Time

Reporting to: Vice President Marketing

ABOUT US

At Alorica, we only do one thing – make lives better, one interaction at a time. We’re a global leader in customer service and experience, serving the world’s biggest brands with tens of thousands of employees in hundreds of locations around the globe.

We're the largest minority-owned CX provider, delivering digital-first, people-centered experiences for some of the world's most respected brands. For over 25 years, we've been helping businesses solve their toughest customer experience challenges—and we do it better than anyone else.  

As a Top Place to Work, we're serious about creating an environment where people show up as their genuine selves. Which means when you succeed, we all do.  

HERE’S WHAT THE JOB REALLY LOOKS LIKE

At Alorica, we deliver digital-first, people-focused customer experiences for the world's most respected brands, and we do it better than anyone else. We're looking for a driven Campaign Manager to join our Global Marketing team.

In this role, you'll lead demand-gen efforts that generate new sales pipeline and deepen engagement within target accounts. That means developing and executing campaigns spanning digital media, events, thought leadership, email, social, and sales collateral.

HOW YOU’LL MAKE AN IMPACT

The ideal candidate brings strategic vision to turn customer insights into powerful messaging, and the execution skills to back it up. You'll work closely with Sales, Product, Creative, Digital, and Internal teams to build campaigns that connect and convert.

WHAT YOU’LL ACTUALLY DO

  • Create unique selling propositions that reflect viewpoints on buyer pain points, emerging technologies, relevant experience, and value created for clients.
  • Partner with internal teams to research industry sectors, organizations, and personas to produce targeted materials and messaging, including customized collateral to support the sales teams across the entire sales cycle.
  • Develop and deploy multi-channel awareness, demand-gen & ABM campaigns, including crafting strategy, aligning internal teams, creating assets, and project managing execution.
  • Build and execute multi-touch marketing plans that focus on demand generation and deal acceleration, including 1:1, 1: few and one: many initiatives, to drive sales revenue goals.
  • Bring an experimental mindset to every campaign: test, learn, and optimize using data to inform recommendations.
  • Develop strong relationships with sales and account management, acting as the link between them and global marketing, ensuring selling propositions are valid, key accounts are confirmed, materials meet brand requirements, and messaging is consistent.
  • Measure and report on the impact of marketing campaigns (ROI) to support overall accounts and business goals.
  • Work closely with marketing ops to support high-performance campaign marketing tools and integrations.
Qualifications

WHAT’LL SET YOU UP FOR SUCCESS

  • B.A. degree in Business, Marketing, Communications, or related field.
  • 3-5 years B2B marketing experience, ideally in the services or technology industry.
  • Proven track record with account-based marketing initiatives, targeted vertical campaigns, or demonstrable success impacting pipeline growth. 
  • Experience developing and executing integrated marketing campaigns using digital tactics, events, emails and content creation, having often had to manage multiple marketing programs simultaneously.
  • Excellent communication skills including the ability to develop, and repurpose, written sales and marketing copy.
  • Strong commercial acumen with the ability to understand and articulate key business drivers to senior decision makers in a variety of industry sectors.
  • Proven ability to work collaboratively and cross-functionally, with experience of working closely with sales and product teams.
  • Highly organized and efficient with the ability to develop and execute against an evolving plan.
  • Team player that can work both collaboratively and autonomously.
  • Strong project management, time management, prioritization, and organizational skills.
  • CRM/marketing automation experience, preferably HubSpot.
  • Demandbase experience a plus.

WHY ALORICA?  

Our culture shows up in how we work together, support each other, and show up for our clients. We're bold enough to challenge how things have always been done, committed to delivering results that matter, and passionate about making customer experiences that actually work.  

TIDE is our connection group built around real conversations, shared experiences, and genuine belonging. MLBA (Making Lives Better at Alorica) is our employee-led nonprofit where local teams raise funds and support colleagues and communities when it matters most. We don't just talk about culture—we build it, live it, and keep making lives better every day.  

What We Offer:  

  • Competitive base pay with performance-driven incentives  
  • Comprehensive benefits including medical, dental, vision, and 401(k)  
  • Career development through Alorica Academy's open-access courses  
  • Real opportunities to grow within a global organization  
  • Access to our employee assistance program  
  • A collaborative, inclusive culture where innovation happens  

Our Values  

Bold – We challenge conventions and take smart risks  

Relentless – We deliver results, no matter what it takes  

Connected – We work as One Alorica because we're stronger together  

True – We show up as our authentic selves, every single day

 

Ready to Join Us?  

If you're looking for a place where your expertise matters, your voice is heard, and your work drives real impact, let's talk.  

Apply today!

Location Note: We're currently hiring for this position in: “Alabama, Arkansas, Florida, Georgia, Idaho, Iowa, Kansas, Louisiana, Mississippi, Missouri, Nebraska, North Carolina, Oklahoma, Tennessee, Texas, Utah, and West Virginia”.  

Equal Opportunity Employer – Veterans/Disabled  

DISCLAIMER: The above information has been designed to indicate the general nature and level of work performed by employees in this classification.  

#AloricaUSA #AloricaJobs

Skills Required

  • 3-5 years of B2B marketing experience, ideally in services or technology
  • Experience with account-based marketing initiatives, targeted vertical campaigns, or measurable pipeline growth
  • Experience developing and executing integrated campaigns using digital tactics, events, webinars, email, and content creation
  • Ability to develop and repurpose written sales and marketing copy
  • Strong commercial acumen and ability to articulate business drivers to senior decision-makers
  • Cross-functional collaboration experience with sales and product teams
  • Ability to develop and execute against evolving plans
  • Ability to work collaboratively and autonomously
  • Strong project management, time management, prioritization, and organizational skills
  • CRM and marketing automation experience, preferably Salesforce and Pardot

Alorica Compensation & Benefits Highlights

The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Alorica and has not been reviewed or approved by Alorica.

  • Healthcare Strength The careers site lists comprehensive healthcare and mental‑health programs as part of the core package, indicating broad medical coverage is available. Company and benefits pages also describe medical, dental, vision, EAP, and HSA/FSA options.
  • Retirement Support Retirement coverage including a 401(k) is part of the advertised benefits. References to retirement planning appear consistently across benefits descriptions.
  • Wellbeing & Lifestyle Benefits Wellbeing elements include tuition reimbursement, employee discounts, and mental‑health/EAP resources, alongside an employee‑led nonprofit (MLBA) that provides emergency grants and community support. These offerings add non‑salary value beyond core insurance.

Alorica Insights

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The Company
HQ: Irvine, CA
56,927 Employees
Year Founded: 1999

What We Do

At Alorica, we only do one thing – we make lives better. How? By creating insanely great experiences for customers — online, on the phone, through social media, and in-person. And from acquisition and sales to customer care and support, Alorica provides a host of world class services, including logistics and fulfillment. We’re proud to passionately serve clients as diverse as we are — automotive, financial services, healthcare, retail and tech companies, many in the Fortune 1000. We call the OC home, headquartered in Irvine, CA, with more than 100,000 employees in 100 locations across the globe. Intrigued? Join us. For these chosen few, we offer: - Opportunities for Growth - Sky’s the limit! Over 80% of our promotions are from within. - Great Locations - With global locations and the option to work remote, our offices are virtually everywhere. - Community Partners – Making an impact matters. That’s why we invest in communities. - Referral Bonuses – Because who doesn’t like a little extra dough in your pocket? - Tuition Reimbursement – So you can keep your options open and your future bright. Are you ready to unleash the possibilities

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