Role Overview
We are seeking a driven and creative Marketing & Business Development Specialist to help fuel the growth of our healthcare and clearinghouse software solutions. This role blends strategic marketing, partner engagement, and business development, ideal for someone who thrives in both analytical and relationship-driven environments.
You will collaborate across teams to create demand, nurture partnerships, and execute marketing campaigns that enhance brand visibility and support our revenue goals.
Key Responsibilities
Marketing & Demand Generation
- Plan and execute integrated marketing campaigns across digital, social, email, and events.
- Manage marketing automation, CRM, and analytics platforms to track engagement and pipeline impact.
- Develop compelling content (case studies, collateral, newsletters, website upkeep, presentations).
- Coordinate webinars, trade shows, and partner marketing events.
- Measure and report marketing ROI, including campaign performance, conversion rates, and cost per lead.
- Maintain brand consistency across all materials and channels.
Business Development
- Research and qualify new prospects and partner opportunities.
- Support outbound outreach, discovery calls, and initial qualification for sales handoff.
- Collaborate on proposals, partnership decks, and co-marketing initiatives.
- Maintain BD documentation, partner profiles, and follow-up cadences in CRM.
- Track competitor and market trends to inform go-to-market strategy.
Collaboration & Leadership
- Partner with Sales, Product, and Support to ensure alignment on positioning and lead follow-up.
- Work with leadership to shape partner ecosystems, pipeline targets, and marketing calendar priorities.
- Present insights and results in quarterly reviews; recommend optimizations for growth initiatives.
Qualifications
Required:
- Bachelor’s degree in Marketing, Business, or Communications.
- 3–5 years’ experience in marketing, business development, or partner engagement within a B2B software or healthcare/RCM setting.
- Proven track record in campaign execution, lead generation, and partner relationship management.
- Strong writing, communication, and presentation skills.
- Proficiency with CRM and marketing tools (Dynamics, Constant Contact, WordPress and Canva).
- Analytical mindset ability to interpret metrics and translate insights into action.
- Self-starter with strong organizational skills and attention to detail.
Preferred:
- Experience with healthcare clearinghouses, EDI, or practice management systems.
- Familiarity with SEO, social media marketing, and paid advertising.
- Graphic design or creative content development skills (Canva, Adobe Suite).
- Experience managing trade shows or conferences.
- Comfortable traveling occasionally (5–10%) for industry events.
Performance Indicators
- Lead-to-opportunity and partner pipeline conversion rates.
- Marketing ROI and campaign performance metrics.
- Partner ecosystem growth and engagement.
- Timeliness and accuracy of marketing reports and dashboards.
- Brand visibility (site traffic, content downloads, social engagement).
Why Join Us
- High-visibility role driving the growth of industry-leading healthcare solutions.
- Work directly with senior leadership in a collaborative, fast-paced environment.
- Remote flexibility with occasional travel to conferences and customer events.
- Competitive salary, annual bonus, and full Harris benefits package (401k, health, dental, vision, PTO).
- Be part of a growth-oriented, people-first culture within the Harris Computer family.
Top Skills
What We Do
For over 25 years, Harris Healthcare has been rising to the challenge of bringing together the most innovative and sustainable solutions for today’s ever-changing healthcare environment, in order to improve patient care and safety. Each one of our solutions brings organizational efficiencies on its own. Powerful synergies are achieved when multiple solutions are implemented together. The Harris Healthcare portfolio includes the following solutions:
♦ HARRIS Flex - an enterprise-level EHR solution that improves patient safety and clinical workflows. It includes a full complement of applications integrated in one single database, provides solid clinical decision support to your clinicians and helps standardize care while enforcing protocols and best practices at any Healthcare Organization. HARRIS Flex conveys the digital solution’s flexibility and strength.
Healthcare organizations are continuously faced with new challenges and situations and require flexible EHR’s that can be rapidly adapted to their evolving clinical practice. Contrary to other EHR solutions which are inflexible and where customizations require costly support from the vendor, HARRIS Flex gives you the freedom to "flex" your EHR as you need it entirely on your own.
The enhanced HARRIS Flex solution comes with new functionality including:
♦Flex Telehealth which enables virtual visits directly from within the EHR/EPR, and
♦Flex Clinical Insight which facilitates extraction and analysis of your EHR/EPR data to improve your processes and outcomes.
♦ SynergyCheck – a proactive interface monitoring solution watching over Clinical, Financial and other interfaces 24/7 to ensure data is flowing between systems
