Marketing & Business Development Manager – ANZ & APAC - IFS Softeon

Softeon, now part of IFS, is a Gartner-recognised Visionary and a leading provider of cloud-native Warehouse Management (WMS), Warehouse Execution (WES), and Distributed Order Management (DOM) solutions.

Unlike other vendors, Softeon is exclusively focused on optimising warehouse operations, offering a single scalable WMS platform designed to support the full spectrum of distribution environments - from smaller fulfilment centres through to large, highly automated distribution operations.

Following the 2026 acquisition by IFS, Softeon now combines deep warehouse execution expertise with IFS’s Industrial AI platform, creating a powerful solution that connects manufacturing, supply chain, and intelligent warehouse operations.

Our customers include global organisations across third-party logistics (3PL), retail, healthcare, food & beverage, and manufacturing, many operating complex multi-site distribution networks.

IFS Softeon continues to operate as a specialised organisation within IFS, delivering advanced warehouse solutions to companies regardless of their ERP platform.

IFS Softeon is seeking a Marketing & Business Development Manager to support the growth of our business across the ANZ & APC region.

This role is responsible for driving brand awareness, demand generation, and pipeline development in collaboration with the IFS Softeon ANZ sales team and the broader IFS Softeon marketing organisation.

You will play a key role in identifying target accounts, generating qualified leads, coordinating events and campaigns, and ensuring IFS Softeon’s messaging is visible across the supply chain and logistics market.

The role will work closely with the ANZ & APAC leadership team to support regional growth initiatives and strategic accounts.

The role reports to the Vice President & Managing Director, ANZ & APAC, with close collaboration with IFS Softeon US global marketing director and IFS local marketing team.

What You Will Do

1. Demand Generation & Pipeline Development

• Work closely with the ANZ sales team to generate pipeline and increase market awareness of Softeon solutions.
• Support lead generation and account-based marketing (ABM) initiatives targeting supply chain leaders across ANZ & APAC.
• Manage inbound and outbound leads through marketing platforms and ensure timely follow-up with the sales team.
• Maintain and manage marketing systems such as HubSpot and 6sense to track campaigns, leads, and engagement.
• Analyze market trends and competitive positioning within the supply chain and warehouse technology market.
• Contribute to strategic decisions on target markets, marketing tools, and customer engagement strategies

1. Campaigns & Digital Marketing

• Develop and execute multi-channel marketing campaigns including digital, social media, content marketing, and webinars.
• Work with domain experts across Softeon to create thought leadership content, case studies, and industry insights.
• Manage Softeon’s regional marketing content and communications across the ANZ & APAC market.
• Track campaign performance and provide data-driven insights on pipeline contribution and marketing ROI.
• Support the sales organisation with target account identification and marketing support for key opportunities.
• Analyse market trends and competitive positioning within the supply chain and warehouse technology market.

1. Events & Industry Engagement

• Identify and manage Softeon participation in industry events, trade shows, and conferences across Australia, New Zealand, Southeast Asia, and Asia Pacific.
• Coordinate event logistics, marketing materials, and outreach activities with internal teams and partners.
• Represent Softeon at industry events, conferences, and customer workshops to increase brand awareness.

What Success Looks Like

• Generating high-quality marketing-qualified leads (MQLs) that convert into sales pipeline opportunities.
• Increasing brand awareness of IFS Softeon across the ANZ & APAC supply chain and logistics market.
• Successfully executing targeted demand generation and account-based marketing campaigns aligned with sales priorities.
• Driving measurable pipeline contribution from events, digital campaigns, and thought leadership initiatives.
• Establishing strong collaboration between ANZ sales, IFS Softeon global marketing, and the broader IFS marketing organisation.
• Delivering successful industry events, conferences, and webinars that strengthen

• Excellent written and spoken English communication skills.
• 5+ years of B2B marketing experience, ideally in enterprise software or SaaS.
• Experience working in technology, supply chain, logistics, or enterprise software environments.
• Strong understanding of demand generation, digital marketing, ABM, and event marketing.
• Experience using marketing and sales tools such as HubSpot, Salesforce, Marketo, or 6sense.
• Highly data-driven with a strong focus on measurable ROI and campaign performance.
• Ability to work collaboratively with sales, marketing, and product teams.
• Strong organisational and project management skills.
• Willingness to travel across ANZ and APAC as required.
• Right to work in Australia required.

Preferred Experience

• Experience marketing enterprise software or SaaS solutions
• Familiarity with supply chain, logistics, warehouse automation, or manufacturing industries
• Experience designing and executing multi-channel marketing campaigns
• Hands-on experience with ABM strategies and CRM-based marketing
• Experience managing external agencies, media relationships, or PR activities
• Experience working within international or matrix organizations