The Marketing Business Analyst will support data‑driven marketing decisions by helping transform client and campaign performance data into clear, actionable insights. This role works collaboratively with cross‑functional partners across FAS Marketing, PRD, Distribution and Enablement, and FAS Business to support success measurement, evaluate marketing effectiveness, and contribute to test‑and‑learn efforts. The ideal candidate brings strong analytical skills, business curiosity, and clear storytelling, helping marketing leaders understand what is working, why it matters, and how to optimize marketing efforts—specifically in support of Vanguard’s fixed income offering.
Core Responsibilities
Analyze marketing performance across campaigns, channels, audiences, and messages to identify trends, opportunities, and areas for optimization.
Provide experience in working with marketing stakeholders to turn business requirements into actionable technical specifications and drive data segmentation/personalization.
Assist stakeholders in the design and execution of test‑and‑learn approaches (e.g., A/B tests, holdouts, etc.) to evaluate the true impact of marketing initiatives.
Deliver insights through to clear recommendations and next steps.
Work with internal teams to build and maintain dashboards and self‑service reporting that enable marketers and leaders to quickly understand performance and make informed decisions.
Partner with marketing stakeholders to support planning, optimization, and post‑campaign readouts with data‑backed insights.
Collaborate with analytics, data, and marketing operations partners to improve measurement frameworks, automation, and scalability of reporting.
Contribute to building a data‑driven marketing culture, promoting best practices in measurement, experimentation, and insight generation.
Work closely with data analysts, product teams, marketing strategists to align insights with business priorities and ensure analyses support decision‑making across teams.
Qualifications
Bachelor’s degree in Business, Marketing, Economics, Statistics, Marketing Analytics, Computer Science, or a related field
5 years’ experience in an analytics, marketing analytics, or data‑focused role, with demonstrated impact on business or marketing decisions.
Strong proficiency in analyzing large, complex datasets.
Experience building dashboards and visualizations using BI tools (e.g., Tableau)a plus
Strong communication skills, with the ability to help translate complex analysis into clear insights for non‑technical audiences.
Demonstrated ability to work cross‑functionally and manage multiple stakeholder relationships.
Interest in investment products and financial markets, with this role specifically focused on supporting Vanguard’s fixed income offering.
Interest in or exposure to AI‑enabled analytics, advanced measurement approaches, or modern marketing technology stacks.
Special Factors
Sponsorship
Vanguard is not offering visa sponsorship for this position.About Vanguard
At Vanguard, we don't just have a mission—we're on a mission.
To work for the long-term financial wellbeing of our clients. To lead through product and services that transform our clients' lives. To learn and develop our skills as individuals and as a team. From Malvern to Melbourne, our mission drives us forward and inspires us to be our best.
How We Work
Vanguard has implemented a hybrid working model for the majority of our crew members, designed to capture the benefits of enhanced flexibility while enabling in-person learning, collaboration, and connection. We believe our mission-driven and highly collaborative culture is a critical enabler to support long-term client outcomes and enrich the employee experience.
Skills Required
- Bachelor's degree in a related field
- 5 years' experience in analytics or marketing analytics
- Strong proficiency in analyzing large datasets
- Experience building dashboards using BI tools
- Strong communication skills
Vanguard Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Vanguard and has not been reviewed or approved by Vanguard.
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Retirement Support — Retirement support appears unusually strong through a 401(k) design that includes a match plus an additional employer contribution, which can materially lift long-term total rewards. HSA seeding and an enhanced employer match further strengthen the savings-and-benefits value of the package.
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Wellbeing & Lifestyle Benefits — Wellbeing and lifestyle support is reinforced by a sizable annual FlexFund stipend that can be applied across many day-to-day categories such as fitness, childcare, and other personal expenses. On-site or virtual clinics and fitness options add practical health and wellness convenience.
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Affordable Benefits — Healthcare and related benefits are positioned as comparatively affordable via heavily subsidized medical plans and broad coverage options. This affordability can offset moderate base pay for employees who place higher value on out-of-pocket cost reductions.
Vanguard Insights
What We Do
We are a community of 30 million who think – and feel – differently about investing. Together, we’re changing the way the world invests. Since our founding in 1975, helping our investors achieve their goals is our sole reason for existence. With no other parties to answer to and therefore no conflicting loyalties, we make every decision—like keeping investing costs as low as possible—with only your needs in mind. Vanguard is one of the world's largest investment companies, offering a large selection of high-quality low-cost mutual funds, ETFs, advice, and related services. Individual and institutional investors, financial professionals, and plan sponsors can benefit from the size, stability, and experience Vanguard offers. As of April 30, 2019, we managed more than $5.6 trillion in global assets. In addition, we have 189 funds in the United States and 225 funds in global markets. For Commenting Guidelines & Important information, visit here: http://vanguard.com/linkedin Vanguard Marketing Corporation, Distributor.
