The Role
The Marketing Brand Manager leads creative visual strategies and execution, maintains brand consistency, manages trademarks, and collaborates with internal teams and vendors.
Summary Generated by Built In
Job Title: Marketing Brand Manager
Location: This position is based in our Campbell, California offices. This position is hybrid and full-time with some travel.
Why Imperative Care?
Do you want to make a real impact on patients? Imperative Care is changing the way stroke is treated. As part of our team, you’d be developing breakthroughs that will revolutionize the future of stroke care. Every day, the technologies that we develop at Imperative Care directly impact human lives. Our focus is on the needs of the patient, and they come first in everything we do.
What You’ll Do
The brand manager executes the day-to-day creative visual needs while also being the steward of Imperative Care’s brand. This role requires acute attention to detail and the ability to receive various internal stakeholder input and translate that into visual needs. The brand manager has a creative, fresh, progressive visual approach. The brand manager does not just design what is asked of them to check the box – rather they think creatively about how to best illustrate the needs.
Bachelor’s degree in communications, marketing, digital marketing, or related field, and a minimum of 5 years of related experience in Marketing; or equivalent combination of education and work experience.
• Prior medical device or bio-tech experience is required.
• Prior experience in stroke is preferred
• Excellent communication and presentation skills with experience developing and managing product campaigns.
• Experience translating medical device features into customer value propositions and market differentiation.
• Ability to work as a team member, be flexible and adaptable, and to work under pressure.
• Knows how to collaborate and communicate effectively in remote environments.
• Must be willing to travel 30-40% of the time.
Attractive Skills
Join Us! Imperative Care
Salary Range $135,000 – 150,000 annually
Please note that the salary information is a general guideline only. Imperative Care considers factors such as scope and responsibilities of the position, candidate's work experience, education/training, key skills, and internal equity, as well as location, market and business considerations when extending an offer. As part of our total rewards package, Imperative Care offers comprehensive benefits including a 401k plan, health benefits, generous PTO, a parental leave program and emotional health reso
Location: This position is based in our Campbell, California offices. This position is hybrid and full-time with some travel.
Why Imperative Care?
Do you want to make a real impact on patients? Imperative Care is changing the way stroke is treated. As part of our team, you’d be developing breakthroughs that will revolutionize the future of stroke care. Every day, the technologies that we develop at Imperative Care directly impact human lives. Our focus is on the needs of the patient, and they come first in everything we do.
What You’ll Do
The brand manager executes the day-to-day creative visual needs while also being the steward of Imperative Care’s brand. This role requires acute attention to detail and the ability to receive various internal stakeholder input and translate that into visual needs. The brand manager has a creative, fresh, progressive visual approach. The brand manager does not just design what is asked of them to check the box – rather they think creatively about how to best illustrate the needs.
- Design & Execution: design & execute visual content for various media, including web (ex. build HTML), social media, print (ex. labeling), event-based materials – for Stroke, Vascular, and Corporate needs; WordPress content management capabilities & video editing capabilities a major plus
- Brand steward: maintain brand guidelines, ensuring consistency in logos, colors, typography, and imagery across all touchpoints
- Asset management: keep visual assets organized and up to date in shared drive for efficient reference and sharing with outside vendors
- Project management: execute multiple design projects simultaneously, ensuring timely delivery while upholding high standards for visual presentation and attention to detail
- Trademarks management: interface with trademark lawyers to maintain/procure trademarks as needed, ensure trademark consistency across materials, keep trademarks list up to date
- Collaboration: this role requires the ability to collaborate with various internal stakeholders on the Marketing team, as well as with our external vendor partners
Bachelor’s degree in communications, marketing, digital marketing, or related field, and a minimum of 5 years of related experience in Marketing; or equivalent combination of education and work experience.
• Prior medical device or bio-tech experience is required.
• Prior experience in stroke is preferred
• Excellent communication and presentation skills with experience developing and managing product campaigns.
• Experience translating medical device features into customer value propositions and market differentiation.
• Ability to work as a team member, be flexible and adaptable, and to work under pressure.
• Knows how to collaborate and communicate effectively in remote environments.
• Must be willing to travel 30-40% of the time.
Attractive Skills
- Creative
- Attentive to detail
- Collaborative
- Can understand the input from stakeholders and translate it into visual assets
- Highly organized
- Out of the box visual thinker; progressive visual approach
- Multi-tasker
Join Us! Imperative Care
Salary Range $135,000 – 150,000 annually
Please note that the salary information is a general guideline only. Imperative Care considers factors such as scope and responsibilities of the position, candidate's work experience, education/training, key skills, and internal equity, as well as location, market and business considerations when extending an offer. As part of our total rewards package, Imperative Care offers comprehensive benefits including a 401k plan, health benefits, generous PTO, a parental leave program and emotional health reso
Top Skills
HTML
Video Editing
Wordpress
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The Company
What We Do
Imperative Care is a Silicon Valley-based medical technology company focused on developing the next generation of innovative solutions to address the vast and urgent needs in stroke intervention and peripheral thrombectomy. With a physician-driven approach and a culture of rapid innovation, we are working to improve every aspect of the stroke procedure with the goal of bringing patients the best care possible. We have two 510(k) cleared product platforms, as well as an expansive technology development pipeline. Follow us for updates as we work to change the way stroke is treated.
For important safety and risk information, visit bit.ly/3yWkfEJ.
