Marketing Brand Management

Job Description Summary

Location: Mexico City
Local Brand Managers OR global / regional / local sub-function specialists within a specific marketing sub-function. -Define product strategy in agreement with local management and global marketing department and implement supporting tactical plans/projects.

 

Job Description

Key responsibilities:

~ Prepares the content for integrated brand teams and launch teams.

~ Responsible for the execution, monitoring, and analysis of agreed-upon tactical plans to ensure the growth of the brand(s).

~ Leads the development of promotional activities in accordance with internal SOPs and the Code of Conduct.

~ Monitors and controls brand budgets, forecasts, and expenses, and evaluates the product marketing mix to assess profitability and results.

~ Identifies market information and opportunities in the area through customer interactions

~ Executes core marketing activities as well as initiated regional marketing activities

~ Monitors product performance and the external environment using appropriate tools and taking corrective action if necessary to meet business objectives

~ Collaborates with Marketing and Medical teams to maximize activities: - Scouting Centers, KOLs, and OLs by disease within the assigned territory - Identify specific needs for each patient segment and the implications of the disease for each within the assigned territory

Key Performance Indicators

• Local brand managers OR global/regional/local specialists in a sub-function within a specific marketing sub-function.

• Define product strategy in conjunction with local management and the global marketing department, and implement supporting tactical plans/projects.

Work Experience

• Bachelor’s degree
• Multicultural Experience
• Operations Management and Execution
• Project Management
• Advanced English

Skills

~Digital Marketing

~Marketing Strategy

~Product Strategy

~Asset Management

~Product Marketing

~Product Lifecycle Management (PLM)

~Understanding of the Healthcare Sector

~Expertise in Priority Disease Areas

~Commercial Excellence

~Operational Excellence

~Customer Focus

~Agility

~Influencing Skills

~Negotiation Skills

~Stakeholder Engagement

~Stakeholder Management

~Strategic Alliances

~Cross-Functional Collaboration

Benefits and rewards

Read our handbook to learn about all the ways we’ll help you thrive personally and professionally: https://www.novartis.com/careers/benefits-rewards

Commitment to Diversity and Inclusion
Novartis is committed to building an outstanding, inclusive work environment and diverse teams representative of the patients and communities we serve.

 

Skills Desired

Agility, Asset Management, Commercial Excellence, Cross-Functional Collaboration, Customer Orientation, Digital Marketing, Healthcare Sector Understanding, Influencing Skills, Marketing Strategy, Negotiation Skills, Operational Excellence, Priority Disease Areas Expertise, Product Lifecycle Management (PLM), Product Marketing, Product Strategy, Stakeholder Engagement, Stakeholder Management, Strategic Partnerships